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Kia today unveiled the striking new SP Concept, which made its public world premiere at AutoExpo 2018, alongside a showcase of 16 global models.

The SP Concept provides a glimpse of what’s in store for motoring enthusiasts once Kia kicks off retail sales in India in the second half of 2019. Inspired by Indian heritage and driven by advanced technology, the SP Concept is proof of the company’s plans to introduce cars that cater to the changing paradigm of the Indian market in the near future.

The futuristic SUV, with its bold style and Kia’s unique design DNA, is geared to satisfy young Indian consumers who seek the perfect combination of sophisticated beauty, breakthrough technology and high functionality. The combination of its wide and stable stance, sporty and long hood profile and futuristic details will no doubt set new standards for compact SUVs in India.

The SP Concept’s robust front mask combines a bold formative design with Kia’s unique and hallmark ‘Tiger nose’ grille and many more futuristic details. Be it, the lamp design that meets slim graphics and functionality through a top and bottom headlamp connected to a wide front grille, the Daytime Running lamp in high-tech graphics and positioning lamps leading to the inside of the ‘Tiger Nose’ grille, helps produce differentiated images during the day / night.

The sleek interior design of SP Concept marries an advanced sensual style and dynamic sensibility at its core with a differentiated layout that enhances convenience.  Eye-catching, high-tech elements and modern and trendy cabin design make the interior of the SP Concept an oasis for young trend-setters.

Peter Schreyer, Chief Design Officer of Kia Motors Corporation, commented, “Over the last few years, SUVs have become the vehicle-of-choice among Indian buyers.  Combining the comfort and space of a sedan with the ability to tackle all kinds of terrain, we intend to storm the market with an SUV that will set new parameters in motoring. It’s still a concept – so it’s a little bit exaggerated – but the actual production car will be very close to what you see here at AutoExpo 2018.”

Kookhyun Shim, Managing Director & CEO or Kia Motors India (KMI), said, “Kia Motors is delighted to enter India, which is all set to catapult into the world’s fifth largest economy this year*.  We at KMI are thrilled to start operations at such a favorable time, and additional forecasts predict that India will be amongst the world’s largest car markets in a few years. We are here in India to be part of that success story, which has been put into motion by progressive government policies and decision making. And we are here to win trust and hearts of the people, while providing the country with stylish and differentiated motoring options.

Kia’s long-term objective being to replicate the success we has come to be associated with the world over and, as we say at Kia, ensure that, ‘The Power to Surprise’ is reflected in everything that we do in India.”

Kia’s line being showcased and displayed cars at the AutoExpo 2018 includes:

Picanto
A new standard for city cars, designed for first car buyers. A city car with added convenience for a joyful ride plus safety airbags as standard and unbelievable fuel economy

Rio
A passenger car designed for sporty looks, practicality and economy. Highly welcomed in the global market based on its global recognition including the bronze medal in transportation at the U.S. IDEA Design Awards, one of the world’s top 3 design awards.

Stonic
Created for drivers who live every moment, push every boundary and relish every adventure, the All-New Kia Stonic brings fresh excitement and a free spirit to the urban Crossover experience

Cerato
Add a dose of extraordinary to your life
Perhaps you never thought innovation, technical excellence and exceptional style could all come together in an affordable passenger car. But finally, they do. Let the new Cerato take you places you’ve only imagined.

Cee’d
What happens when an award-winning European design team combines a sporty coupé silhouette with clever 5-door functionality? The Kia cee’d. Designed inside and out with an array of attract new features to leave you wanting just one thing: get in and drive.

Soul EV
The Soul ‘EV’ is Kia’s first fully-electric vehicle. Based on the All-New Soul but with several eye-catching technological improvements, both inside and out.

Cadenza
Meet the Cadenza, designed to command attention and surpass expectations. Inspired by the modern simplicity of a single line, Cadenza’s dished front grille delivers a classical elegance

Stinger
A Gran Tourismo (GT) in spirit, the All-New Kia Stinger is built for the thrill of driving and a love for exclusivity. Head-turning design, matched with performance that will give you goosebumps.

Mohave
No matter where you’re driving and what’s unfolding outside your window, Kia Mohave will make you feel at ease as there’s power at your fingertips whenever you need it.

Sorento 
Perfect for those who always expect a little more. The extra-spacious 7-seater Kia Sorento combines striking design, cutting-edge technology and absolute commitment to quality

Sportage
Kia Sportage is a passenger car-type SUV capable of meeting the needs of the workday commute and weekend outing thanks to its unique style and performance.

Grand Carnival
The Grand Carnival takes you to a place where superior design and truly smart features combine with a deep understanding of your practical driving needs.

Niro Plug In Hybrid
The 2018 Niro Plug-In Hybrid Electric Vehicle (PHEV) is the next step in the electric evolution. Hit the open road with a hybrid system capable of going fully electric (EV mode) with the push of a button for trips around town.

Optima Hybrid
Elegant, refined and ergonomically designed, the Kia Optima family car is guaranteed to part the crowds. With its strong exterior and spacious interior, this large car provides exceptional driver and passenger comfort.

* The Centre for Economics and Business Research, a London-based consultancy, said in its annual rankings in December 2017.

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BUSINESS

Refinery: FG Will Source Forex from Dangote…Emefiele

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The Federal Government will soon start sourcing foreign exchange (forex) from Dangote Group, as soon as the latter’s refinery, petrochemicals and fertilizer projects come on stream.
This potential reversal of roles was disclosed by the Central Bank Governor, Mr. Godwin Emefiele, after he spent over four hours touring the ongoing Dangote Refinery, Petrochemicals, Fertilizer projects and Dangote deep-water jetty at the weekend.
Emefiele toured the project sites in the company of the President/CE of the Dangote Group, Aliko Dangote; Deputy Governor of the CBN, Aishah Ahmad; Group Managing Director, Dangote Industries Limited, Mr. Olakunle Alake; Group Executive Director of Dangote Industries, Mr. Devakumar Edwin; and the Managing Director of Guaranty Trust Bank, Mr. Segun Agbaje.
The CBN governor premised his comment on the huge forex earnings that are expected to accrue from the export of the petrochemical and fertilizer products from the Dangote refinery and fertilizer plants by the time the fertilizer plant begins operations in May this year, and the refinery takes off as planned in 2020.
Mr. Emefiele, who commended Aliko Dangote for the volume of work done on the Dangote projects since his last visit over two years ago, also enthused that the refinery and fertilizer projects would help Nigeria to create thousands of Jobs and check importation of fuel by the federal government; thereby saving government huge amounts of forex currently being spent on fuel import.
He added that about 55 to 60 per cent of Nigeria’s spending on foreign exchange for the importation of petroleum products and food items would be saved when the Dangote Refinery come on stream. Emefiele said one third of Nigeria’s spending on forex will also be retained when the Dangote Refinery is completed.
Emefiele described the Dangote Refinery as transformational project for Nigeria, which totally keys into the objectives of President Muhammadu Buhari on self-sufficiency in petroleum products, conservation of forex and diversification of the economy. “I am sure by that time, the CBN will be begging Dangote to sell its dollars to the bank,” he said.
He noted that the completion of the refinery would make Nigeria self-sufficient in the production of refined products and also make the country to be among the league of exporters of petroleum products.
Emefiele declared the CBN’s support to any company or individuals who are ready to invest in the transformation of the Nigeria economy. “We are ready to support in Naira and also ready to provide foreign exchange for any investor who is ready to support Nigeria’s transformational agenda.
“I use this opportunity to repeat that we are ready to support any individual like Aliko Dangote who is willing to invest in this country. We will continue to support companies that display the determination to support the CBN. I feel so delighted and I am happy this is happening in my own life-time and I am sure you are all so happy.”
Speaking also, President, Dangote Group, Aliko Dangote, said the project would definitely transform the Nigerian economy. “We have a couple of projects at hand and we will continue with these transformative projects. The biggest problem we have in Nigeria is that we currently import more than we produce like any other African countries. But, by the time we finish our fertilizer plant, Nigeria will be the largest exporter of fertilizer in Africa. We will also be the largest exporter of petrochemicals and the largest exporter of petroleum products in the whole of Africa. This is a major transformation.”
He said the 3billion Standard Cubic Feet gas pipeline and other Dangote Projects are geared towards Nigeria’s economic transformation.
Dangote commended CBN for its moral support to the refinery project. “There are lots going on in Nigeria. We want the CBN to support us like what it did in cement sector, which made Nigeria not only self-sufficient in the production of cement, but it became an exporter of the product. Today, Nigeria will not even import cement because we no longer have capacity for importation of cement,” he added.
In a presentation made to the CBN governor, Group Executive Director at Dangote Industries Limited, Devakumar Edwin, disclosed that the company’s target is for a significant portion of Nigeria’s crude oil production to be refined domestically, rather than imported, thereby creating jobs within Nigeria, and bringing a halt to the current importation of refined petroleum product.
Edwin said the refinery is going to provide over 100,000 indirect employment through retail outlets. He said the refinery is designed to meet Euro V grade, which is the highest standard in the world, hence products can be exported to any part of the world.
“It will be well diversified and able to process Nigerian crude, African crude and crude from other parts of the world. In terms of evacuation routes, two crude oil single point mooring (SPM) buoys and three multi-product SPMs will be located within the Atlantic Ocean to transfer crude oil to a calling tanker.
“The 2-Line Dangote Fertilizer Complex, consisting of Ammonia and Urea plants, is conceived to be one of the world’s largest fertilizer plants with a total capacity of 3 Million Tonnes per Annum of Urea fertilizer. Therefore, the Dangote Fertilizer is positioned to bridge the gap between local demand and national capacity. Dangote Fertilizer Plants will produce Urea that will assist farmers boost their crop yields through easy access to fertilizer,” he added.
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Banking

#FirstBankIssaVybe is a case study for any brand – Folake Ani-Mumuney

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In ecember 2018, FirstBank promoted a social media campaign tagged #FirstBankIssaVybe, #DecemberIssaVybe. It involved massive ticket giveaways to premium events in Lagos including the FirstBank sponsored Burna Live. Over 500 mostly VIP tickets, which cost from N15,000 to N50,000 – were given away and money raised for Down Syndrome when tickets to Burna Boy’s concert were slashed to N125.

The Group Head, Marketing and Corporate Communications of FirstBank, Folake Ani-Mumuney explains why #FirstBankIssaVybe was a success and what other brands can learn from it.                                                                                                                            

What is the concept behind #FirstBankIssaVybe and #DecemberIssaVybe?

#FirstBankIssaVybe was a variety performance for us. FirstBank, which has always been your partner in enabling your dreams, takes not just your financial well-being into consideration but your entire well-being by enabling opportunities for families to come together to celebrate. We supported concerts, plays, fashion, food etc. In all of those different expressions, we were making sure we supported our heritage, the value systems we believe in and created opportunities for families to bond across generations. The carefully curated experiences spoke to our ethos, what we believe in and what Nigerians would appreciate. We were not just concentrated like some other brands on specific areas, or just one name; we were true enablers across the raft, and offered variety

Why sponsor events in arts and entertainment?

We are making sure we look at so-called alternative jobs. That’s what the First and Arts platform does, beyond being the repository of our values and heritage which we mustn’t lose. We are creating jobs through entertainment and contributing to the GDP of Nigeria. In the last statistics which I think was in 2017, the creative industries contributed a good 2% to the GDP. They can contribute a lot more. We must diversify the economy and this is one of the reasons we enabled the arts and entertainment.

Why just concerts in Lagos and not nationwide?

With our partners, #DecemberIssaVybe, we were trying to curate across the country as a whole. In previous years we were fortunate enough to identify one or two events we knew were going to take place in other cities. Waka the Musical in 2017, I believe, was taken to Abuja but in 2018, Queen Moremi the Musical which was from the same production company was not. If it were, we definitely would have supported it. We were not as fortunate (as in previous years) in identifying partners who understood what we were trying to do. I think, increasingly, we would like to see a situation where, across the country we see as much (events) as we see happening in Lagos. A good 80% of the events during this past Christmas were Lagos-centric.

How do you make it up to your customers and followers in other parts of Nigeria?

On events outside Lagos, in the past we have sponsored the Igue Festival in Edo State, and for a number of years, we were headline sponsors of the Calabar Carnival in Cross River State. We still make sure our branch within that region actively participates in the carnival even though we are no longer headline sponsors. Some of these events may be powered by branches in those regions and not spearheaded from the centre but we do make sure everybody feels us

What was your criteria for brands (eg: Burna Boy) and events you chose to partner with?

We have demonstrated we have a knack for spotting trends in the creative industries. We identify those we wish to partner with for that year and they end up being the biggest names. As the foremost bank, based on our experience overtime, it should be expected. So any time you see us beginning to push a play or an alternative expression like spoken word or fringe theatres like Freedom Park, just know that person or trend is going to blow.

Would you regard IssaVybe as a success and what do you owe your success to?

It was a tremendous success because we reached a lot of our customers and had amazing feedback from social media. The engagement we had is worthy of a case study for any brand. I have an amazing team. And how they did all of that the whole of Deecember: up all night at the concerts and plays, and then the next day, they kept on going. I just think all of that was the vybe.

Going forward, how does FirstBank hope to capitalise on the publicity gained from IssaVybe?

It was not a publicity stunt. It was actually supposed to be something that would deepen capacity and appreciation of the various genres that I talked about. What we did was cross-pollination: For those who ordinarily would go to concert, when we engaged them, we were also telling them, “Don’t do only concerts; do financial literacy as well.” It was really about making sure we opened people up to new experiences. FirstBank has become the defining curator for December experience

Do you have other promos planned for each month or is this just a one-time thing?

Yes, we do. It is not that we have just started but we have always done. Throughout the course of the year, there’s a very rich and robust calendar of different things.

Will these be tied to your 125th anniversary?

This year we are definitely going to be celebrating 125 years. If you look globally, how many countries can claim and boast of having an institution over a 100 years. We want Nigerians to be proud to say actually, we have a home grown brand that stands tall with other companies out there at 125 years. We are a bank and a brand that has demonstrated, within its DNA, it knows how to reinvent itself and remain relevant through all ages. We are still at the forefront of technology and innovation through all the things we do. Very true to our name, we have introduced a lot of things first. I think there’s reason to celebrate 125 and everything we do this year would be around it.

Why the sudden push for a young, hip brand image –through #FirstBankIssaVybe for example?

What we push for is to remain around for the next 125 years. It is not necessarily about appearing cool but enabling everybody to succeed, young and old alike. We are a bank for all generations.

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Banking

Microsoft 4Afrika partners FirstBank to support SMEs

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First Bank of Nigeria Limited, together with Microsoft 4Afrika, will host a free-to-attend event for SMEs in Nigeria, designed to promote technology adoption and skills development.

The event will serve as an official launch of the new partnership between Microsoft 4Afrika and FirstBank, following a memorandum of understanding signed earlier in June 2018. The partnership seeks to build the capacity of local SMEs and accelerate their digital transformation, by providing them with exclusive and tailored non-financial solutions. Participants will be exposed to skills development resources, access to business networks and an educational platform.

According to Taiwo Shonekan, Head Customer Experience and Value Management, First Bank of Nigeria Limited: “This partnership with Microsoft enables us to deliver a portfolio of non-financial solutions to our SME customers. We have over the last 125 years supported SMEs in building their business, whilst contributing to the national economy. This partnership is a landmark step in our quest to leverage the influence of technology in businesses, especially in today’s digital age.”

“With this partnership, FirstBank customers can buy Microsoft products at discounted rates in the local currency – the naira – as this seamlessly aids technology adoption, skills and capacity development among SMEs in Nigeria,” she adds.

Amrote Abdella, Regional Director of the Microsoft 4Afrika Initiative and the keynote speaker for the event says: “For SMEs, integrating technology into their operations is no longer an option, but a necessity for future growth and success. We’re looking forward to engaging in discussions that explore how technology can extend reach to new markets and improve productivity, which results in better customer service, more competitive offerings and the ability to act with agility.”

Across the continent, Microsoft 4Afrika is forging partnerships with several players in the SME ecosystem – from banks to telcos – to enhance SME offerings and reach a broader audience.

“Technology and the relevant digital skills today play such an integral role in business success. We’re working with organisations to extend this support to as many SMEs as possible, ensuring not only their success, but the growth and competiveness of our continent in an increasingly digital world.”

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