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The unveiling of the all-new 2018 Kia Rio marked the exciting premiere of the new wave of sub-compact car in Nigeria. The fourth-generation Kia Rio, as Kia’s global best-seller, has been completely redesigned and re-engineered to exceed the expectations of all car enthusiasts across the globe. The new Rio has arrived in an even more compelling package with enhanced aesthetics and functionality. It has been redesigned for a more dramatic and distinctive look, boasting sleek, straight lines and sophisticated interior. The bestselling model also delivers a powerful driving experience with responsive and engaging handling.

Among the most anticipated vehicles for the 2018 model year, the all-new Kia Rio definitely stands out. Making its grand debut at the 2017 New York International Auto Show, the all-new Rio sedan is slightly bigger in size than its predecessor and is certainly sleeker with more balanced ride characteristics. Considering its enhanced technology and performance along with tremendous value, it is not surprising that the all-new Rio is already gaining widespread attention in the subcompact market.

New Look, New Attitude

The 2018 Kia Rio’s pleasing proportions mask its diminutive dimensions, avoiding the vaguely bubble-top look of many compact cars. The car has a higher ground clearance, wider and longer, the wheels have been pushed farther toward the corners, and the windshield has been made more upright. The overall effect makes the Rio the best-looking vehicle in its segment.

The inside has also been upgraded and feels very solidly built. The redesigned dash and gauge cluster looks upscale as well, so even though the Rio is a budget-priced car, it doesn’t feel cheap. The interior presents itself better than cars costing more. Additional sound insulation, a redesigned suspension, and revised steering help, too, making the new Rio feel buttoned-down and solid on the road. At speed on the freeway, the car has the sense of the weight of a larger vehicle, but when the road gets twisty, it reveals a planted sportiness. It’s a subcompact car where nothing feels flimsy or like a design afterthought. From the ground up, the 2018 Rio is a solid car that just happens to be very small.

The intelligently designed dashboard and center console, along with a windshield that has less rake, help the Rio feel surprisingly roomy on the inside. Rear-seat headroom is another surprise, as a 6-foot passenger sits upright comfortably. Rear legroom has grown 2 inches from the previous model. The front seats are comfortable, accommodating and wide enough to give most drivers plenty of breathing room. The seat feels a little lower and sportier than many subcompacts. Thanks to a lowered window line, outward visibility is excellent, while the steering wheel also has plenty of telescoping range, something taller drivers will greatly appreciate.In terms of ride and handling, the new model remains the sportiest offering in the segment.

The Rio is powered by a naturally aspirated 1.4-liter gasoline direct-injected four-cylinder engine pumping out Max. Power (ps/rpm) 100/6,000 and 123/6,300 Max. Torque (kg·m/rpm) with a six-speed automatic transmission, driving the front wheels. The Rio has adopted Kia’s current design language — overseen by ex-Audi designer Peter Schreyer — along with a brash look that is distinctive and upscale. A smooth-shifting 6-speed automatic transmission effortlessly transfers the engine’s torque to the wheels, offers quick, smooth shifts and gear ratios matched to the engine’s torque curve. For utility, the Rio sedan offers 13.7 cubic feet of cargo room.

Style matters

With a slender tiger-nose grille, crispier lines and swept-back headlights for a more aggressive appearance, the impressive roster of styling details perfectly sum up how captivating the fourth generation Rio really is.

Slightly larger in size over the previous generation, the Rio’s new look is emphasized by the stretched thin and wide tiger nose grille. The vertical side vents and the sporty headlights at the front accentuate its stance, giving it a bolder look. The horizontal styling of the Rio further sends enchanting vibes with its roof seamlessly extending to the rear edge. To add an even sportier touch, the Rio offers an improved ergonomics.

Perfect fit for urban driving

Ideally suited to urban driving, the new Rio has become decidedly more sophisticated and athletic for driver enjoyment. The little Rio has always been compact enough for urban parking on crowded streets, and so is the redesigned Rio.

For a more engaging driving experience, the latest Rio is equipped with a  1.4-liter four-cylinder engine, improving the driving dynamics as well as fuel efficiency and CO2 emissions over the outgoing Rio. Able to deliver exceptional power and torque, the turbocharged Rio is ever-more capable of maneuvering, making a long commute or weekend road trip all the more pleasant.

Stable and safe

Rio’s solid structure makes use of advanced high-strength steel to increase durability and torsional stiffness for improved handling and ride quality as well as collision protection. And for the first time, the Rio offers optional Autonomous Emergency Braking (AEB), a system that detects obstacles and automatically applies the brakes to avoid accidents. Standard safety features include airbags, side-impact door beams, a four-wheel Anti-lock Brake System (ABS) and Hill-start Assist Control (HAC).

“This fourth-generation Rio makes significant improvements over its predecessor in design, technology and passenger comfort, resulting in an even better value proposition while raising the bar in the small-car segment. All in all, the 2018 all-new Rio is a most reliable driving companion, especially if you are looking for a versatile subcompact with a well-tuned combination of style, safety, and affordability,” said Debanja Paul, assistant vice president of sales, Kia Motors Nigeria.

In addition to the improved design and ergonomics, the 2018 Kia Rio is the most technically advanced version of the model ever produced with the new integration of the latest safety features and cabin technologies. Mature and sophisticated, the fourth-generation Rio has joined the stream of made in Nigeria cars by Kia and is currently available for the markets.

The Kia Rio has been setting the Nigerian market on fire recently, having outsold other models in its segment for over a decade and remains Kia’s best-selling car internationally. That means the highly sophisticated Rio carries a lot of big expectations, and the newly redesigned version made it clear how seriously our global engineers took the task of updating the all-new Kia Rio” said Olawale Jimoh, Marketing Manager, Kia Motors Nigeria.

The 1.4-liter MPI unit feels relaxed and ready to serve up plenty of go without nervous stabs at the throttle, offering confident overtaking on the highway without much drama or noise. Likewise, road and wind noise stay at a comfortable minimum thanks to tall tires on 15-inch wheels soaking up most of the broken pavement. The 2018 Kia Rio is now available in all the showrooms across the country. Customers’ first impressions were positive, and the new Rio came across as a comfortable, solidly built, and smartly designed a compact car with above-average driving dynamics for the class. The Rio, since launching in Nigeria, has impressed all with its quiet interior, solid driving dynamics and impressive use of power and performance.

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BUSINESS

FIRSTBANK PROMOTES ACTS OF KINDNESS, REVS ITS CR&S WEEK IN MORE THAN HALF A DOZEN COUNTRIES

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First Bank of Nigeria Limited, Nigeria’s premier and leading financial institution has announced that the third edition of its Corporate Responsibility & Sustainability (CR&S) week is billed for 1 – 6 July 2019 in the six geopolitical zones of the country and the Bank’s business locations in Ghana, Gambia, Guinea, Senegal, Sierra Leone, DR Congo and The United Kingdom. The 2019 edition is themed Ripples of Kindness, Putting You First.

The CR&S week is driven to amplify the Bank’s culture of “Employee Giving & Volunteering Programme” with a focus on reinforcing the values of the Bank’s SPARK (Start Performing Acts of Random Kindness) initiative through a wide range of strategically designed activities. SPARK is a values-based initiative designed to raise consciousness that promote kindness to one another.

Amongst the activities to be carried out in the course of the week is the Nice Comments Day; a day set aside to foster words of encouragement, support and kindness to people around you, regardless of ones’ familiarity or close ties. The Bank recognises that kind words are largely instrumental to lighting up one’s day and also bringing out the best in one.

Other activities in the course of the FirstBank CR&S week are visits to the less privileged homes as well as the promotion of the SPARK initiative in schools. The objective of the SPARK initiative in schools is to embed the values of SPARK amongst school children at a young age so it becomes part and parcel of them, forming a habit and nature as they develop into adulthood.

Through the values of the SPARK initiative – Compassion, Civility, Charity and Connection – , the Bank believes that every act of kindness is critical to promoting a peaceful co-existence amongst everyone in the society and building a prosperous society and nation at large.

Speaking on the Corporate Responsibility & Sustainability (CR&S) Week 2019, the Group Head, Marketing and Corporate Communications of FirstBank, Folake Ani-Mumuney, said “Our 2019 CR&S week is aimed at reinforcing FirstBank’s corporate culture of encouraging giving and volunteering among its employees and the larger society. We believe that every act of kindness goes a long way in leaving an indelible impact in the life of people which indeed underscores why it is important for everyone to Start Performing Act of Random Kindness. No matter how little, every act of kindness indeed makes the world a better place.

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FIRSTBANK: INSPIRING KINDNESS, EMPATHY WITH SPARK

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What wisdom can you find that is greater than kindness? Asked renowned philosopher, writer and composer, Jean-Jacques Rousseau in one of his writings while highlighting the importance of the simple yet impactful act.

According to a health fact sheet produced by the Random Acts of Kindness Organisation, being altruistic increases one’s oxytocin, also called the ‘love hormone’, makes one happy, increases lifespan and stimulates the production of serotonin, a feel-good chemical that heals one’s wounds, calms down, and makes one happy. The fact sheet further notes that being involved in acts of kindness decreases pain as it produces endorphins, the brain’s natural painkiller, reduces anxiety, stress, depression and blood pressure.

Jamil Zaki, Professor of Psychology at Stanford University and Director of the Stanford Social Neuroscience Lab, recently conducted a series of studies that observed how witnessing kindness inspires kindness, causing it to spread like a virus. He concluded that “by emphasising empathy-positive norms, we may be able to leverage the power of social influence to combat apathy and conflict in new ways.”

Another study conducted by Oxford University researchers and which found out that just seven days of small acts of kindness will make one happier, also attests to the scientific evidence that altruism is beneficial.

Nigeria’s oldest financial institution, First Bank of Nigeria Limited, which is this year celebrating its 125th anniversary, has an initiative aimed at restoring the fading age-long culture of being one’s brother’s keeper called SPARK. An acronym for Start Promoting Acts of Random Kindness, the initiative is also to reawaken the spirit of showing kindness which soci0-economic circumstances have forced many people to neglect.

The initiative, which is an integral part of its Corporate Responsibility & Sustainability (CR&S) Week, saw its employees and external stakeholders supporting humanitarian causes through crowdfunding. The staff members and others were encouraged to make small contributions/donations in aid of people who were in critical needs.

With the belief that a small act of kindness goes a long way in changing the world, staffers and other well-meaning Nigerians warmly embraced the initiative promoting compassion and being charitable. Through the Bank’s CR&S week people’s lives are positively impacted. Senior management executives led their subordinates to distribute essential commodities to orphanages across the country while old people and people living with disabilities also benefitted.

Having earlier encouraged its employees who made donations to also participate in nominating those they thought were deserving of acts of random kindness nominations based on the criteria of community/individual’s emotive story and the significance of the individual/community need, 10 beneficiaries eventually emerged last year. Among these was Baby Ijeoma, who was in dire need of cardiac surgery to correct her congenital heart disease and forestall irreversible and life-threatening complication and who got over N1.5 million assistance.

Also, Mrs. Mary Pius, a widow with five children and fruits seller who was unable to send her children to school, received support while Lawal Seun, a boy and the third child of a blind woman in Ondo town whose husband abandoned with the four children some years ago, returned to secondary school courtesy the SPARK initiative.

As previously done, FirstBank is activating SPARK again this year with more activities added to bolster the impact of the CR&S week and to serve as a platform to implore Nigerians about the long-cherished value of showing empathy and compassion on the four main areas: Education and Scholarship Fund; Welfare Fund for Mothers; Welfare Fund for the Old and Disabled, and Orphanage Support Fund.

 

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Dangote Industries shows its commitment to empowering Africa in new CNN campaign

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A new branded content campaign on CNN TV, digital and social media platforms is showing global audiences some of the many ways that Dangote Industries is impacting people in African communities and industries.

The ‘Touching Lives’ campaign, which starts airing on TV this month, has been conceived and developed by CNN International Commercial’s award-winning branded content studio Create as part of the extended partnership between Dangote Industries and CNN. Announced last year, the partnership also includes sponsorship within CNN Marketplace Africa and Dangote being the first
African brand to be part of Great Big Story.

‘Touching Lives’ is focused on telling Dangote Industries’ story through the way its many investments and innovations help empower African people, businesses and everyday life. This creative approach also echoes Aliko Dangote’s vision that the company’s investments in Africa are evidence of its commitment to the continent.

The campaign includes a series of interactive content, articles and films hosted on a branded content hub produced by Create. The first execution is Farm to Table, which tells the story of the relationship between Lagos chef Michael Elégbédé and country farmer Olayemi Banjo and how they are connected
by a passion – a relationship made possible by Dangote Group’s investment in rice farming to reduce the amount of imported produce. An emotive film runs on CNN International as a television commercial and has been tailored for various CNN Digital platforms and social media environments, where it is distributed across CNN Digital and via Create’s social media presence using the latest data
intelligence and seeding tools such as CNN AIM (Audience Insight Measurement) and Launchpad to reach Dangote’s key audiences of young professionals and people aspiring to succeed in markets across Africa and beyond.

For the production of Farm to Table, a Create team filmed in Nigeria over several weeks and then undertook a dedicated post production process to develop a series of powerful and engaging materials that can connect with audiences on TV, digital and social. Next up for Touching Lives will see the
campaign focus on another area of African life that Dangote Industries influences.

“The ‘Touching Lives’ campaign is exciting and ground-breaking because it incorporates some of the most important trends that we are seeing in modern advertising and brand building,” said James Hunt, Vice President, Create, CNN International Commercial. “Those trends are: a focus on authentic storytelling around real people going about their everyday lives; distributing different variations of content across platforms so that audiences can appreciate the storytelling whether it’s on TV, a mobile phone or anywhere else; and data-driven technology to ensure the content reaches the right audience segments.

The result is an engaging and highly creative way of telling the true impact that Dangote Industries is having on the world and communities around it. We are incredibly proud of this campaign and having a partner such as Dangote Industries who is willing to push boundaries and take a new approach to telling their story.”

Aliko Dangote, President, Dangote Group said: “Our investment in agriculture is anchored on two basic thrusts. The first is to key into the Nigeria’s Agriculture Transformation Agenda (ATA), which make food’s self-sufficiency a clear priority. The second is in our avowed mission statement which is to touch the lives of the people by providing their basic needs.
Therefore, our venturing into rice cultivation just as we did in sugar is to achieve self-sufficiency and eliminate the $2 billion spent annually on rice importation and thousands of job losses. Our social impact is further felt in the well-being of our various host communities through infrastructure development and provision of employment opportunities with our unprecedented life-changing projects.”

Source: CNN

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