Advertisers Association of Nigeria (ADVAN) echoed very strongly the World Federation of Advertisers (WFA) call on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content.
In supporting the position WFA Regional Vice President for Africa, Folake Ani-Mumuney reiterated that while companies must decide their own approaches, WFA is calling on its members and brands worldwide – in their capacity as the funders of the online advertising system – to put pressure on platforms to do more to prevent their services and algorithms from being hijacked by those with malicious intent.
The call comes after multiple incidents on some of the world’s biggest digital platforms, including paedophile comments being left in comments below videos of children on YouTube, the glorification of self-harm and suicide content on Instagram and, most recently, the live-streaming of the terrorist attack in Christchurch, New Zealand on Facebook.
All these platforms are funded by advertisers and as such those that make them profitable have a moral responsibility to consider more than just the effectiveness and efficiency they provide for brand messages.
ADVAN together with the WFA is standing alongside its member association and colleagues at the Association of New Zealand Advertisers (ANZA), which has issued a call asking for members to think carefully about where they place advertising and challenging platform owners to do more.
“This is not an issue of brand safety, this is a moral question to hold social media platforms to account – in the same way we do for traditional media,” says ANZA Chief Executive, Lindsay Mouat.
WFA’s call to action reflects the fact that these are not challenges that can be addressed by one country alone but need global action.
Improving the online ecosystem is a top priority for WFA members. 47% of respondents to a WFA member barometer conducted this month of more than 200 senior marketers from over 100 brands representing $125bn in ad spend cited improving the online advertising ecosystem as the single biggest issue the marketing industry needed to address in 2019.
“Marketers must reflect on the extent and terms on which they fund these platforms. Conversely, the platforms must do more to assuage the growing number of advertiser concerns. WFA is committed to working with the platforms in a constructive manner in order to find solutions to these grave problems. For our shared goal must be to build an ecosystem that is sustainable and doesn’t undermine people, communities and society at large,”said Stephan Loerke, CEO of the WFA.
“The influence of online platforms in shaping cultures and mobilizing communities around the world is already significant and growing ever more so. This means brands and platforms must assume a higher level of responsibility to ensure these online environments are forces for good, not conflict or violence. That begins with acknowledging flaws and quickly investing in lasting solutions. To drive change we need less debate and more action,” said Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and WFA President.
This commitment to urge African member brands to hold all platforms accountable was made by the President of ADVAN, Mrs Folake Ani-Mumuney, In her capacity as Regional Vice President For Africa of WFA at the opening of the WFA Global Marketer Conference in Lisbon, an event which brings together more than 800 industry leaders, 80% of whom are brand owners.
Why Amosun Rejected My Resignation – Ojuko
The Ogun State Governor, Senator Ibikunle Amosun has rejected the resignation of appointment by the Commissioner for Local Government and Chieftaincy Affairs, Chief Jide Ojuko, saying the Commissioner remain part of his cabinet till the end of his administration.
Ojuko, who made the disclosure at a press briefing in his office, Oke-Mosan, Abeokuta, he said, the issues surrounding his earlier resignation were already being looked into, adding that contents of the letter were construed and misinterpreted.
“That letter was a love letter between two lovers. I love my Governor and my Governor loves me. In view of this development, I am now back at my desk and wish to place on record that the issues surrounding my earlier resignation are being looked into”, Ojuko stated.
He stated further that issues of Ota/Awori traditional council was quite different to what prompted him resigned earlier, noting that his resignation has nothing to do with that of traditional council.
While fielding questions from Journalists, he said those Ota/Awori traditional council were reacting to some anomalies being meted out to them by Egbas by installing an Egba man as their one of their monarch or Baale in their domain.
“You see, it is imperative to react accordingly that’s what the Ota/Awori traditional council did, but my own case is quite different because it has to do with politics, now that you can see that it was two different things entirely”, Ojuko said
He appreciated the governor, Senator Ibikunle Amosun for his quick intervention and Ota/Awori traditional council for their understanding, praying for peaceful resolution of the matter.
Lagos Lawmaker Ogunyemi Bags Distinguished Alumnus Award From AOCOED
Gbajabiamila Is On Course To Become Speaker ….Tunji-Ojo
Chairman of the First Timers Forum in the soon to be inaugurated 9th House of Representatives, Hon. Olubunmi Tunji-Ojo has described the report of adoption of Hon. Umaru Bago by 156 Reps elect as untrue and a mere wishful thinking. Tunji-Ojo said he could confidently assert that absolute loyalty of all the 203 ‘first timers’ in the House to the speakership ambition of Hon. Femi Gbajabiamila is never in doubt.
Tunji-Ojo said that all the 203 elected ‘first timers’ in the House of Representatives would not only strive for the emergence of Gbajabiamila, but would also insist on an open ballot for the election of presiding officers of the 9th National Assembly in June.
Tunji-Ojo added, “We are seriously agitating for open ballot. Our people should also be able to know our position on any national issue. It is ideal for the beauty of democracy and for the preservation of the hallowed chamber, the open ballot should be given a place of priority in our process.”
Tunji-Ojo also described the claim of the Bago’s camp as refreshing comedy that could only be dignified with hearty laughter. He said, “As the Chairman of First Timers Forum, I can confidently assure that all our 203 members are with Hon. Gbajabiamila. We have our records, strategy and obtained loyal commitment from members. With all these, I am overly confident that Hon. Femi Gbajabiamila is very much on course to become the Speaker of the 9th House”.
It will be recalled that 156 Representatives elect were reported to have declared support for the member representing Chanchanga Federal Constituency of Niger State, Honourable Umaru Mohammed Bago to become Speaker of the 9th House. The meeting where the endorsement took place was said to have been held at a location in Gwarimpa, Abuja early on Saturday, May 18.
Meanwhile, the report of rising support for Hon. Bago has been dismissed by the camp of Hon. Gbajabiamila who is the preferred candidate of the leadership of the All Progressive Congress (APC). Moreso, the Gbajabiamila’s camp had said that nothing concrete was realistically on ground in the opposition camp to stop the member representing Surulere Federal Constituency of Lagos State from becoming the Speaker of the 9th House.
“Politics of who becomes the next Speaker of the House is favourably titling towards the direction of the House Leader, Hon. Gbajabiamila. Although, we are not leaving anything to chance and we will continue to reach out to those that are yet to join our camp. Be as it may, this for us, is a task that must be achieved”, said Tunji-Ojo.
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