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ADVAN STANDS WITH WFA AND SUPPORTS THE GLOBAL CALL FOR BRANDS TO HOLD PLATFORMS TO ACCOUNT

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Advertisers Association of Nigeria (ADVAN) echoed very strongly the World Federation of Advertisers (WFA) call on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content.

In supporting the position WFA Regional Vice President for Africa, Folake Ani-Mumuney reiterated that while companies must decide their own approaches, WFA is calling on its members and brands worldwide – in their capacity as the funders of the online advertising system – to put pressure on platforms to do more to prevent their services and algorithms from being hijacked by those with malicious intent.

The call comes after multiple incidents on some of the world’s biggest digital platforms, including paedophile comments being left in comments below videos of children on YouTube, the glorification of self-harm and suicide content on Instagram and, most recently, the live-streaming of the terrorist attack in Christchurch, New Zealand on Facebook.

All these platforms are funded by advertisers and as such those that make them profitable have a moral responsibility to consider more than just the effectiveness and efficiency they provide for brand messages.

ADVAN together with the WFA is standing alongside its member association and colleagues at the Association of New Zealand Advertisers (ANZA), which has issued a call asking for members to think carefully about where they place advertising and challenging platform owners to do more.

“This is not an issue of brand safety, this is a moral question to hold social media platforms to account – in the same way we do for traditional media,” says ANZA Chief Executive, Lindsay Mouat.

WFA’s call to action reflects the fact that these are not challenges that can be addressed by one country alone but need global action.

Improving the online ecosystem is a top priority for WFA members. 47% of respondents to a WFA member barometer conducted this month of more than 200 senior marketers from over 100 brands representing $125bn in ad spend cited improving the online advertising ecosystem as the single biggest issue the marketing industry needed to address in 2019.


“Marketers must reflect on the extent and terms on which they fund these platforms. Conversely, the platforms must do more to assuage the growing number of advertiser concerns. WFA is committed to working with the platforms in a constructive manner in order to find solutions to these grave problems. For our shared goal must be to build an ecosystem that is sustainable and doesn’t undermine people, communities and society at large,”said Stephan Loerke, CEO of the WFA.

“The influence of online platforms in shaping cultures and mobilizing communities around the world is already significant and growing ever more so. This means brands and platforms must assume a higher level of responsibility to ensure these online environments are forces for good, not conflict or violence. That begins with acknowledging flaws and quickly investing in lasting solutions. To drive change we need less debate and more action,” said Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and WFA President.

This commitment to urge African member brands to hold all platforms accountable was made by the President of ADVAN, Mrs Folake Ani-Mumuney, In her capacity as Regional Vice President For Africa of WFA at the opening of the WFA Global Marketer Conference in Lisbon, an event  which brings together more than 800 industry leaders, 80% of whom are brand owners.

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BE ACCOUNTABLE- LGs COMMITTEE CHARGED

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The elected Local Government Review Committee (LGRC) members from six selected Local Governments in Ogun State, have been advised on the need to be effective and be transparent in the discharge of their duties, for sustainable development in the State. The Permanent Secretary, Ministry of Community Development and Cooperatives, Mrs. Melutia Ogunremi, gave this advice during a one- day training for LGRC members, with the theme, “The Roles of LGRC in the Community Development Project (CDP) Formulation and Implementation’’, organised by the Community and Social Development Agency CSDA, at the Conference Hall, Ministry of Community Development and Cooperatives, Oke-Mosan, Abeokuta.

Mrs. Ogunremi, charged the elected committees saddled with the responsibilities of community development projects to effectively coordinate and execute World Bank assisted projects, adding that this would aid government’s intervention in executing more projects. According to her, “by the time the projects would be completed, the less privilege in our communities would feel the impact of good leadership”, adding that, accountability, sincerity, as well as transparency should be their watchword. On his part, the General Manager Community and Social Development Agency, Engineer Sakirudeen Salam, said the training was organised for elected committee members on their roles to facilitate and fast track the process of the proposed projects. He disclosed that, eighty participants which cut across the six selected Local governments including, Abeokuta North Local Government, Odeda Local Government, Ipokia Local Government amongst others, were duly represented.

Reacting, the Chairman, Board of Director, Community and Social Development Agency (CSDA), Pastor Oladipupo Odeyemi, disclosed that the programme had been in existence since 2009 and the State was already involved in the second phase, while striving to be among the third phase if all projects would be done with all honesty, describing the programme as a measure for poverty alleviation in any society. One of the participants at the training, Honourable Bode Kusimo commended the International agency, as well as the State government’s effort at eradicating poverty at the grassroots, pledging to ensure the success of the project, thereby assisting in the socio-economic growth of the areas.

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SANWO-OLU: “MAKING LAGOS A SMART CITY NOT A RHETORIC”

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The plan to elevate Lagos to become a smart city is not a mere political rhetoric, but an agenda that is being supported by policies that will make the goal achievable, Lagos State Governor Babajide Sanwo-Olu has said.

The Governor said his administration’s commitment to reinvigorate the state’s economy and make it a smart city was reinforced by its growth potential and profile as one of the top investment destinations in Africa.

The smart city agenda, Sanwo-Olu said, is on course, stressing that his administration would achieve the goal in partnership with private sector as key driver of development.

The Governor spoke on Wednesday at the 13th Annual Business Law Conference organized by Business Law section of the Nigeria Bar Association (NBA), at the Eko Hotels and Suites on Victoria Island.

To achieve the aim, Sanwo-Olu said his government had identified key areas to drive growth, stating that investment in infrastructure remained prominent. 

He said: “As Africa’s most populous city, with a population larger than several countries on the continent, but confined to a space that is less than 4,000 square miles in size, Lagos is confronted by problems that exert great pressure on its infrastructure, especially our transport infrastructure and public utilities.

“Lagos urgently needs to mobilize huge investments into these critical sectors by delivering new roads and bridges, expanding air and sea ports’ capacity, exploiting the potential of our vast waterways. And, very importantly, Lagos needs to deliver an intra-city rail network. We must have a city-wide rail system that will move people and goods faster.” 

Steady electricity, Sanwo-Olu pointed out, remains critical to delivering a smart city with a flourishing economy. He observed that Lagos, like other states, still had a huge gap to fill in the area of power supply to businesses and homes.

The Governor said a sustained but strategic investment in key infrastructure would have direct positive impacts on workers’ productivity, commerce and economy.

He said: “Provision of infrastructure creates jobs for artisans, engineers and other workers who will deliver these projects, and also for the contractors who supply raw materials. And by expanding our transport and power supply capacities significantly, we will succeed in unleashing the economic productivity long-constrained by these bottlenecks.”

Sanwo-Olu said the effort required private sector partnership and investment to deliver on the objectives. He urged local and international investors to leverage the government’s Public Private Partnership (PPP) policy in facilitating collaboration, which, he promised, would be mutually beneficial.

While the Governor re-assured investors that his government would create “friendly atmosphere” for investment to thrive, he said the state had embarked on reforms in its business law to protect the interests of all parties when disputes arise in business.

He added: “By leading the way with these reforms, we are making the point that we understand the place of Lagos in the national economy, and we understand the connection between confidence in legal and regulatory systems on the one hand, and, on the other hand, a willingness by investors to invest.

“In terms of the business regulatory environment, we are fully aligned with the Federal Government’s Ease of Doing Business reform agenda. I am pleased to note here that Lagos was in 2018 adjudged by the World Bank as one of the most improved states in terms of the Ease of Doing Business.”

Sanwo-Olu praised members of the NBA’s Business Law section for choosing Lagos as its choice location to discuss the objectives of the business conference.

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PhotoNews:The Speaker, House of Representatives, Rt. Hon. Femi Gbajabiamila with Chief Dennis Otuaro

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The Speaker, House of Representatives, Rt. Hon. Femi Gbajabiamila with Chief Dennis Otuaro at the reception party organized for the Speaker by the Lagos State Government at the Eko Hotels and Suites, Victoria Island, Lagos on Sunday, June 23, 2019.

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