Connect with us

NEWS

ADVAN STANDS WITH WFA AND SUPPORTS THE GLOBAL CALL FOR BRANDS TO HOLD PLATFORMS TO ACCOUNT

Published

on

Advertisers Association of Nigeria (ADVAN) echoed very strongly the World Federation of Advertisers (WFA) call on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content.

In supporting the position WFA Regional Vice President for Africa, Folake Ani-Mumuney reiterated that while companies must decide their own approaches, WFA is calling on its members and brands worldwide – in their capacity as the funders of the online advertising system – to put pressure on platforms to do more to prevent their services and algorithms from being hijacked by those with malicious intent.

The call comes after multiple incidents on some of the world’s biggest digital platforms, including paedophile comments being left in comments below videos of children on YouTube, the glorification of self-harm and suicide content on Instagram and, most recently, the live-streaming of the terrorist attack in Christchurch, New Zealand on Facebook.

All these platforms are funded by advertisers and as such those that make them profitable have a moral responsibility to consider more than just the effectiveness and efficiency they provide for brand messages.

ADVAN together with the WFA is standing alongside its member association and colleagues at the Association of New Zealand Advertisers (ANZA), which has issued a call asking for members to think carefully about where they place advertising and challenging platform owners to do more.

“This is not an issue of brand safety, this is a moral question to hold social media platforms to account – in the same way we do for traditional media,” says ANZA Chief Executive, Lindsay Mouat.

WFA’s call to action reflects the fact that these are not challenges that can be addressed by one country alone but need global action.

Improving the online ecosystem is a top priority for WFA members. 47% of respondents to a WFA member barometer conducted this month of more than 200 senior marketers from over 100 brands representing $125bn in ad spend cited improving the online advertising ecosystem as the single biggest issue the marketing industry needed to address in 2019.


“Marketers must reflect on the extent and terms on which they fund these platforms. Conversely, the platforms must do more to assuage the growing number of advertiser concerns. WFA is committed to working with the platforms in a constructive manner in order to find solutions to these grave problems. For our shared goal must be to build an ecosystem that is sustainable and doesn’t undermine people, communities and society at large,”said Stephan Loerke, CEO of the WFA.

“The influence of online platforms in shaping cultures and mobilizing communities around the world is already significant and growing ever more so. This means brands and platforms must assume a higher level of responsibility to ensure these online environments are forces for good, not conflict or violence. That begins with acknowledging flaws and quickly investing in lasting solutions. To drive change we need less debate and more action,” said Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and WFA President.

This commitment to urge African member brands to hold all platforms accountable was made by the President of ADVAN, Mrs Folake Ani-Mumuney, In her capacity as Regional Vice President For Africa of WFA at the opening of the WFA Global Marketer Conference in Lisbon, an event  which brings together more than 800 industry leaders, 80% of whom are brand owners.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Headline

SANWO-OLU BIDS JUSTICE BULKACHUWA FAREWELL, AS APPEAL COURT PRESIDENT RETIRES

Published

on

…Lagos’ll Always Keep Faith In The Rule Of Law, Says Governor

Lagos State Governor, Mr. Babajide Sanwo-Olu, has said his administration will not deviate from the tenet of constitutional democracy, promising that actions of the State Government under his watch will be kept within the ambit of the law.

He said his Government’s faith in the judicial system remained unshakable, adding that Lagos had been a beneficiary of the rule of law.

Sanwo-Olu spoke on Wednesday while receiving the President of the Court of Appeal, Justice Zainab Adamu Bulkachuwa, on a courtesy visit at the Lagos House in Marina.

Justice Bulkachuwa, who was accompanied by other Justices of the Appeal Court, is retiring from the service after reaching the mandatory retirement period.

The Governor said Lagos would always stand on the good side of the law, adding that his administration would particularly stand in principle against actions that may undermine the independence of the Court.

He said: “Government in Lagos State is committed to ensuring that we all live within the ambit of the law. We will continue to engage the judiciary as an independent arm of the government. All of us in the executive arm will continue to uphold the tenet of the constitution that we swore to in our ways and deeds. We will not run foul of the law or any pronouncement of the Court.”

Sanwo-Olu saluted the outgoing Justice Bulkachuwa for her courage in driving far-reaching reforms in the Court of Appeal, saying her legacies would strengthen administration of justice across the country. The Governor said her legacies would be a guiding light for members of the judiciary and officers in the other arms of government.

The Governor said: “We are happy that you are proceeding to retirement at this prime age. You are now 70 years old but you are looking like a 50-year-old. Glory be to Almighty Allah for the grace of youthful appearance and energy. You have had a wonderful career in the judiciary.

“The several successes you have recorded during your tenure as President of the Court of Appeal will continue to be the legacy we will uphold in remembrance of your service to the nation. You are the oldest serving President of the Court of Appeal and you brought many reforms and laudable initiatives to strengthen the judicial process.

“Whoever is succeeding you will have enough to draw from your legacies. We hope you keep your doors open not only to the judiciary but also all of us who are looking forward to learn from your leadership skills.”

Justice Bulkachuwa said she would dedicate her retirement life to promoting girl-child education across the country, noting that she would not have achieved her potential had her father not given her a chance to go to school.

She was hopeful that the reforms and discipline she had instituted in the judiciary would be strengthened by the serving members, pointing out that she had mentored a new breed of judicial officers to entrench “good legacies” she is leaving behind.

“I will still be with my sisters and brother in the Supreme Court, Court of Appeal and High Courts. I have mentored so many young judicial officers and upcoming lawyers to carry on the legacies. I will still be part of the judicial system despite my retirement,” Justice Bulkachuwa said.

Asked why she chose to visit Lagos Governor in her first valedictory visit to any elected official, Justice Bulkachuwa said it was in Lagos the first Court of Appeal was set up among the three divisions created in 1976.

Besides, she said Lagos is playing pivotal roles in the administration of justice system, pointing out that majority of lawyers in the judiciary are serving in the State. She added that most of Appeal Court’s cases were being instituted in Lagos.

Continue Reading

NEWS

THERE’S NO MULTIPLE TAXATION IN LAGOS – SANWO-OLU

Published

on

www.securenigeria365.com

Lagos State Government has reiterated that there is currently no multiple taxation in Lagos State revenue system.

Governor Babajide Sanwo-Olu stated this during a courtesy visit to Lagos House, Ikeja by the Executive Chairman, Federal Inland Revenue Service, (FIRS) Mr. Muhammad Nami.

Placing emphasis on startups, the Governor stated that his administration will always improve on the ease of doing business in the State rather than stifle the economy with loaded taxes.

Mr Sanwo-Olu promised to embrace and support the activities of start-ups who are scared of the tax burden associated with businesses.

He also urged Nigerians to pay their taxes regularly in order for the Government to attain a balanced development at all levels, which according to him, include social infrastructure, security among others.

The Governor promised that Lagos State Government would continue with the existing relationship and further collaborate with the Federal Inland revenue Service in sharing information to aid revenue collection and ensure deliverables were met.

Sanwo-Olu lauded the Federal Government for considering the starte up businesses in the exemption threshold on taxation.

His said: “we will make sure that there is ease of doing businesses, especially start-ups, that are always scared that they have multiple taxation. There is nothing like multiple taxation in Lagos.

“It is clear that they are exempted but that doesn’t stop them from doing proper filing and ensure transparent reporting at whichever level of their business.

“We will also use this opportunity to encourage our citizens that it is only when they play their own part as responsible citizens both at the corporate and individual level that the government can come up and discharge its responsibilities.

“Development is by tax and it is only when we collect reasonably amount of tax that we can introduce development both at infrastructure level and more importantly on security so we cannot but ensure that we collaborate and corporate with you,” he said.

Responding to the Chairman on the N8.5 trillion target set by the President, Governor Sanwo-Olu said the country has the capacity to generate such amount but warned that it must be done cautiously.

Also speaking on the ongoing Federal Account Allocation Committee (FAAC) 2020 meeting holding for the first time in Lagos, Sanwo-Olu said it was an opportunity to deliberate on the proceeds that State gets from the Federal Government was used judiciously.

He said: “I am sure they know clearly that you can live up to those bills and 8.5 trillion sounds a lot but they know you have the capacity.

The Executive Chairman, Federal Inland Revenue Service, FIRS, said the aim of the visit was to ensure effective performance of the service in meeting its target and in its request to share information, collaborate in building capacity as well as engage private sector on the Value Added Tax collection.

“We feel without this collaboration, we cannot generate this 8.5 trillion that we have been mandated by the President to generate,” he said.

Continue Reading

NEWS

LAGOS-BADAGRY HIGHWAY MUST REMAIN 10-LANE CARRIAGEWAY, SANWO-OLU APPEALS TO FG

Published

on

The 10-lane right-of-way already set by the Lagos State Government in the ongoing construction of Lagos-Badagry Expressway needs to be preserved, Governor Babajide Sanwo-Olu urged the Federal Government.

Sanwo-Olu said the ongoing construction work on the Lagos-Badagry Expressway would shoot up population upon completion and open the corridor up for more physical development.

The Governor stressed that the maintenance of 10-lane on the stretch currently being constructed by the Federal Government was necessary to help the State efficiently manage traffic and enhance safety of residents on the axis.

Sanwo-Olu spoke on Wednesday, while meeting with members of the Senate Committee on Works that paid him a courtesy visit at the State House in Alausa. The Committee was led by its chairman, Sen. Adamu Aliero.

The Federal Government is currently handling the construction of the Lagos-Badagry Expressway from Agbara to Seme Border, while Lagos Government is complementing the effort from Orile to Iba town, creating five-lane on either sides of the 22-kilometre-long stretch.

The Governor said reducing the expressway to two-lane highway could not be sustainable for future development, adding that the preservation of the 10-lane already set on the highway would make it easy for Lagos to extend its Blue Line Rail project into Badagry town.

Sanwo-Olu said: “I am happy that the Federal Government has taken up the construction of Lagos-Badagry Expressway from Agbara to Seme Border. But the challenge is that we don’t want them to reduce the expressway to two lanes. We’ve said to them that they should keep the 10-lane right-of-way, instead of reducing it back to two-lane. Even if what they are going to build is two lanes on either sides, let them keep the space for expansion to 10 lanes. So that in future, either State or Federal government can build on it.

“We also have our rail infrastructure along that Badagry corridor and we are hoping that it will be completed before the end of next year. With the rail corridor and the 10-lane expressway, it means we can extend the rail project to Badagry. That’s why we must preserve the 10 lanes for future development.”

The Governor thanked President Muhammadu Buhari and the National Assembly for prioritising the rehabilitation of Lagos-Ibadan Expressway and the budgetary support being giving to the Ministry of Works and Housing handling the project.

Sanwo-Olu praised the Minister for Works and Housing, Mr. Babatunde Fashola, for the progress recorded on the ongoing construction work on Lagos-Ibadan Expressway, while also urging the Federal Government to hasten the rehabilitation work on other inter-state expressways, including Ikorodu-Sagamu Highway, Itokin Expressway and Lagos-Abeokuta Expressway.

He said Lagos had already started to leverage Public Private Partnership (PPP) in providing requisite infrastructure to support businesses and enhance economic growth. He said the State was ready to support other private-led initiatives that would bring succour to commuters and residents of the State.

Aliero said the purpose for the Committee members’ trip to Lagos was to inspect the ongoing road projects being handled by the Federal Government in the State, noting that the Senators would be visiting Apapa-Oshodi-Oworonsoki, Lagos-Ibadan and Lagos-Badagry expressways to inspect the ongoing work on the roads.

The Committee chairman said Lagos deserved the attention being accorded to it by the Federal Government, describing the State as “strategic” for commerce and innovation in the country.

Although two of the road projects are being funded from Sovereign Wealth Fund and Budget, Aliero said there was need for Government at all level to partner with private sector for development projects. He said the National Assembly had start working on legislation that would make the Government to leverage PPP model in financing infrastructure.

He said: “We can no longer rely on budgetary allocations to continue funding projects. We have to find an alternative way of providing infrastructure, including roads, railway and power. Perhaps it is important now to go into PPP, giving the example laid down by Alhaji Aliko Dangote who is constructing and expanding Apapa-Oshodi-Oworonsoki Expressway. If we had gone by budget, it might take another 10 years to complete the road.

“If we allow the private sector to construct and manage the infrastructure, it would go a long way in making provision of infrastructure easier. This is why the Senate is coming up with strong legislation to enable the private sector to go into partnership with Government to build infrastructure. Whatever money remain can be invested in social sector, such as education and healthcare delivery.”

Aliero praised the Lagos Government for complementing the effort of the Comptroller of Works in traffic management and rehabilitation of failed sections of federal roads.

Continue Reading





FOLLOW US ON TWITTER

Trending