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Dangote Industries shows its commitment to empowering Africa in new CNN campaign

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A new branded content campaign on CNN TV, digital and social media platforms is showing global audiences some of the many ways that Dangote Industries is impacting people in African communities and industries.

The ‘Touching Lives’ campaign, which starts airing on TV this month, has been conceived and developed by CNN International Commercial’s award-winning branded content studio Create as part of the extended partnership between Dangote Industries and CNN. Announced last year, the partnership also includes sponsorship within CNN Marketplace Africa and Dangote being the first
African brand to be part of Great Big Story.

‘Touching Lives’ is focused on telling Dangote Industries’ story through the way its many investments and innovations help empower African people, businesses and everyday life. This creative approach also echoes Aliko Dangote’s vision that the company’s investments in Africa are evidence of its commitment to the continent.

The campaign includes a series of interactive content, articles and films hosted on a branded content hub produced by Create. The first execution is Farm to Table, which tells the story of the relationship between Lagos chef Michael Elégbédé and country farmer Olayemi Banjo and how they are connected
by a passion – a relationship made possible by Dangote Group’s investment in rice farming to reduce the amount of imported produce. An emotive film runs on CNN International as a television commercial and has been tailored for various CNN Digital platforms and social media environments, where it is distributed across CNN Digital and via Create’s social media presence using the latest data
intelligence and seeding tools such as CNN AIM (Audience Insight Measurement) and Launchpad to reach Dangote’s key audiences of young professionals and people aspiring to succeed in markets across Africa and beyond.

For the production of Farm to Table, a Create team filmed in Nigeria over several weeks and then undertook a dedicated post production process to develop a series of powerful and engaging materials that can connect with audiences on TV, digital and social. Next up for Touching Lives will see the
campaign focus on another area of African life that Dangote Industries influences.

“The ‘Touching Lives’ campaign is exciting and ground-breaking because it incorporates some of the most important trends that we are seeing in modern advertising and brand building,” said James Hunt, Vice President, Create, CNN International Commercial. “Those trends are: a focus on authentic storytelling around real people going about their everyday lives; distributing different variations of content across platforms so that audiences can appreciate the storytelling whether it’s on TV, a mobile phone or anywhere else; and data-driven technology to ensure the content reaches the right audience segments.

The result is an engaging and highly creative way of telling the true impact that Dangote Industries is having on the world and communities around it. We are incredibly proud of this campaign and having a partner such as Dangote Industries who is willing to push boundaries and take a new approach to telling their story.”

Aliko Dangote, President, Dangote Group said: “Our investment in agriculture is anchored on two basic thrusts. The first is to key into the Nigeria’s Agriculture Transformation Agenda (ATA), which make food’s self-sufficiency a clear priority. The second is in our avowed mission statement which is to touch the lives of the people by providing their basic needs.
Therefore, our venturing into rice cultivation just as we did in sugar is to achieve self-sufficiency and eliminate the $2 billion spent annually on rice importation and thousands of job losses. Our social impact is further felt in the well-being of our various host communities through infrastructure development and provision of employment opportunities with our unprecedented life-changing projects.”

Source: CNN

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BUSINESS

One Stop Online Shopping Platform, Jankaramall, Hits Cyberspace

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Conceived from a deep desire to re-redefine the online shopping narratives as well as create a standard, first class and relevant shopping experience for Nigerians, especially those resident in Port Harcourt and its environs, Jankaramall has hit the cyberspace, and with a reliable promise to ensure trust and all new level convenience.
Launched in October 2018, Jankaramall, with headquarters in Port Harcourt, Rivers State, Nigeria, is endowed with the best of qualitative approach to easy online shopping and stress free timely delivery.
According to the Chief Executive Officer, Mrs. Enitan Igwe, jankaramall.com is not just the everyday online shopping platform, but a one stop arena where virtually everything ranging from household essentials, electronics, health and beauty care products, foods and beverages ready-made meals, home appliances, groceries, office supplies, among others can be derived at the snap of the fingers or rather a click.
Hear her:

“Jankara is an online store with rich Nigerian heritage offering world class shopping experience. Customer satisfaction is extremely important to us, therefore we ensure that our prices are fair and competitive.

“Jankaramall was conceived from an intense desire to create a modern and relevant retail shopping experience for Port Harcourt and Nigeria as a whole and a more convenient way for people to get their everyday needs without the hassles of moving out of your comfort zone just to get desired groceries. We don’t just sell groceries, we take the stress off of you and give you time to spend on more rewarding activities.”
With an established vision “To be the biggest and most preferred one-stop online shopping destination for grocery, household essentials, home cooking, personal care and general consumer goods in Africa”, Jankaramall.com is fast taking over the cyberspace, making life easy for a great number of people who are always on the go.
Jankaramall does not only deal with continental products but is also into local brands to ensure the customers’ all round care and wellness. Even pets are not left out as there is a large assortment and variety of Pet foods and accessories available.
Mrs. Igwe continues: “To ensure you have utmost trust and reliability and more convenience, you can also pay for your order on delivery. This gives you the chance to access your products and make sure they are in good condition before you make payment. With Jankara, online shopping is easier in Port Harcourt and Nigeria.”
Jankara is derived from the popularly Lagos market called Jankara Market, located at the centre of the Lagos Island, where it is reported that everything under the heavens, is always available, no matter the time. And through to type, Jankaramall.com is never in short supply of anything money can legitimately buy. So whatever it is you wish to buy, http://www.jankaramall.com is just a click away, and offers lots more at the lowest of prices.
Note: Jankara caters for individuals and corporate needs.
Give it a try today; make that call now!
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BUSINESS

GLOBAL TRANSACTIONS GET EASIER WITH FIRSTBANK’S CARD OFFERINGS

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By EHIME ALEX

As in many developing countries, cash has been the most prevalent mode of payment in Nigeria until 2012 when the Central Bank of Nigeria (CBN) introduced the cashless policy with the aim of promoting the use of electronic payment channels instead of cash.

Since then, banking services in Nigeria have shifted from physical and tangible distribution to technology-enabled, such as internet, automated teller machine (ATM), mobile phones, point of sale (POS) and mobile money channels.

African economies are also in support of driving cash out of the financial system and the introduction of digital payment solutions is in line with their cashless strategies.

It is also worthy of note that one of the prerequisites for the development of national economy is to encourage a payment system that is secure, convenient, and affordable. In this regard, developed countries of the world, to a large extent, have moved away from paper payment instruments toward electronic ones, especially payment cards.

Looking at data from the CBN official website on E-Payment transactions from 2012 to 2018, it is clear that there has been an exponential increase in the volume of transactions carried out through various channels.

For instance, the volume of ATM transactions carried out in 2012 was approximately at 375.5 million compared to 875.5 million recorded in 2018. Also, the volume of transactions recorded from the POS and Internet channels rose from 2.58 million to 295.89 million, and 2.27 million to 50.8 million in the review period respectively.

This suggests that, the e-payment channels, if well implemented will help achieve the CBN‘s objective of expanding, deepening and modernizing the payment system in Nigeria, and also galvanize the apex bank in ensuring that Nigeria ranks among the top 20 economies of the world in line with the nation‘s vision 2020 aspirations.

To this course, and in line with its pioneering strategy and focus at smartly improving payments infrastructures and greater usage of non-cash means in the country, First Bank of Nigeria Limited recently launched Visa Multi-Currency card, the first of its kind to be offered by any financial institution in the country.

This All-in One-Card has by all means added to the array of FirstBank’s card offerings: Naira MasterCard and Visa Gold card.

The FirstBank Naira MasterCard, a chip and PIN Debit Card, offers a convenient alternative to the use of cash, and cheques. It is a naira denominated card linked to customer’s current or savings account, and can be used to make purchases online, pay bills and access cash at ATMs point worldwide.

With it, cardholders go cashless, have zero need for Personal Travel Allowance (PTA) or Business Travel Allowance (BTA), and also have increased limits for international transactions up to $5000 monthly on all channels with a daily ATM cash withdrawal limit of $300.

While the FirstBank Visa Gold card, an international premium credit card, is a U.S. Dollar- denominated card, secured also by chip and PIN technology. Its higher daily spending limits on ATM, POS and Web are $1,000, $10,000 and $5,000 respectively, anywhere in the World.

However, in addressing challenges many Nigerians faced while travelling abroad, FirstBank has introduced the Visa Multi-Currency card with some unique features. Before now, the major pain points for travelers have been how to source different currencies with high and non-transparent exchange rates.

In today’s businesses where expectation is significantly increasing, consumers have to embrace innovative new technology made available, such as the FirstBank Visa Multi-Currency of card, for global transactions.

The newly launched FirstBank Visa Multi-Currency card is an enhancement to the existing Visa Debit Dual Currency card. Having other unique features, the card can be linked to either or all customer’s NAIRA, USD, EURO and GBP accounts. It is designed to enhance customer experience when transacting globally outside Nigeria, and to address challenges many Nigerians faced while travelling abroad thereby positioning the bank at meeting the needs of its increasingly global customer base.

Besides other benefits are POS and Online purchases, access to and use of ATMs worldwide, and no cash collateral requirement prior to its issuance.

It is an international card secured by Chip and PIN technology with a lifespan of 3 years, and it has additional protection for web-based transactions with “Verified by Visa” (VbV). In fact, it is a one card that enables access to funds throughout the world, providing maximum protection for all card users.

It has a daily withdrawal limit of N150,000 and $1,000 for local and International transactions on the ATM channel, and N1,000,000 and $6,250 for local and international on Web. While on POS, Current account cardholders have a withdrawal limit of N2,500,000 and Savings account cardholders N500,000 distinctively for local, but $2,500 parallel for International transactions.

In the words of Mr. Chuma Ezirim, Group Executive, e-Business & Retail Product, “FirstBank takes pride in pioneering the Visa Multi Currency Card in the country, as we remain committed to providing products and services that are designed to ensure the banking convenience of our customers regardless of their location.”

“This card is designed to make traveling fun for our customers and ensure they have a seamless transaction experience during their vacation, tourism and other business-related trips around the globe,” he added.

True and true, FirstBank has shown itself to be a digital innovating bank since the craze of technological transformation in the financial sector, with various Awards, achievements and recognitions.

This Nigeria’s Bank of first choice was named the first financial institution in the country to achieve sustained alternative channels transaction volumes of 100 million transactions in December 2015 and May 2016.

In 2015, FirstBank won two awards in the eBusiness category: MasterCard Cardless Champion award for International acceptance across all POS channels; and MasterCard Cardless Champion award for Mobile POS (MPOS) merchant acquisition.

In 2016, it won three awards also in the eBusiness category, viz: Asian Banker award for Best Mobile Payment Product for West Africa; Asian Banker award for Credit Card of the Year for West Africa; and Global Finance Award for ‘Digital Bank of Distinction – Emerging Markets, Africa Category’.

For two consecutive years, 2016 and 2017, the bank was honoured with the Digital Bank of Distinction, Nigeria award in the Global Finance Best Digital Banks Awards.

While still counting, in 2017, FirstBank won the Cashless Champion Award of MasterCard International on POS International transactions acquiring, and same year won Interswitch awards on Fastest Mobile Penetration in Africa; Highest Card Transacting Bank in Nigeria; and Highest Verve Issuing Bank.

For FirstBank to sustain its relevance and be part of the banks of the future, it must continue to be proactive to customers’ goals, their ‘next big thing’, and invest heavily, rediscover and reassert its core role in society, while securing ongoing support of policymakers.

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FIRSTBANK SPOTLIGHTING OPPORTUNITIES IN THE AGRICULTURE VALUE CHAIN

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BY OBINNA EMELIKE (BUSINESSDAY)

In 2017, the Nigerian agriculture sector witnessed a revolutionary discourse on the economic benefits of sustainable agriculture value-chain as an alternative source of economic development and foreign exchange with the launch of FirstBank Agric Expo.

It was a first-of-its-kind initiative that afforded the bank the opportunity to aggregate top players in the agricultural sector under one roof for easy relationship establishment, as well as, enlighten customers and prospects alike about FirstBank’s readiness to support their Agricultural businesses.

The event, which was oversubscribed by 100 percent in its maiden edition because of its relevance, also positioned the bank as a thought leader in the agricultural financing space in the country. For leading that discourse and opening the agricultural financing space, the bank’s agric portfolio recorded a growth of N11.65billion as a direct impact.

Riding on the success of the maiden edition, the bank has gone ahead to further engage key policy influencers, agriculture service providers, primary producers, exporters and top players in the agric value chain, among others in the 2018 edition, as well as promising a better engagement in this year’s edition of the expo.

Considering the falling oil prices and the urgent need to diversify the economy, the FirstBank Agric Expo is imperative. Expressing his delight on FirstBank’s leading role at not just promoting Agriculture but diversifying the Nigerian economy, Adesola Adeduntan, CEO, First Bank of Nigeria Limited, sees opportunities beyond economic diversification in the non-oil sector, which agriculture leads. “As Nigeria expands opportunities in its non-oil sector, especially Agriculture, we remain committed to the growth of the agricultural sector and its contribution to the nation’s Gross Domestic Product”, the CEO said.

Also, the bank is venturing into the agric financing space in order to promote entrepreneurship and employment opportunities bearing in mind that agriculture has potential to take millions of unemployed off the streets when the right investment are made and thoroughly coordinated.

So, the bank is using the FirstBank Agric Expo, which is now in its third edition to “build the agribusiness economy, which is capable of delivering sustained prosperity by meeting domestic food security goals, generating exports, supporting sustainable income and creating employment opportunities”, Adeduntan assured.

Ironically, Nigeria, according to Audu Ogbeh, former Minister of Agriculture, spends about $22 billion annually to import food into the country.

But with sustained gains from the Agric Expo, more funds would be available to agric entrepreneurs to improve production, and reduce the high importation of food that has negatively impacted Nigeria’s Balance of Trade.

With more funding, the bank assured that Nigeria can be self-sufficient in producing things it has comparative advantage on, especially rice, the staple food, which can be grown across the country.

As well, improved funding in the agric sector will result in more entrepreneurs, more investments, more hands in the farms, more food produced, huge foreign exchange earnings from exportation, as well as, less crime in the country. Though the National Bureau of Statistics (NBS) report stated that the value of agricultural exports rose by 115.1 percent in the fourth quarter of 2018, the country can double the value if agric entrepreneurs are financed and guided, which makes the First Bank Agric Expo very imperative.

As a continuous financier of credit worthy agro-allied businesses, the bank is rolling out the drums once again to hold the third edition of the agric expo. Like the previous editions, the expo will hold on August 30, 2019 at the Eko Hotel and Suites, Lagos with the theme, “Agricultural Value Chain – Spotlighting Opportunities and Managing Risks” and would have Professor Benedict Oramah, president, AFREXIM Bank, as the keynote speaker.

It will host over 600 delegates and over 60 exhibitors who will display the latest technology in farm equipment, tools and machineries, as well as, packaged finished agricultural produce, logistics and supply, thereby keeping the participants and sundry agribusiness practitioners abreast with new opportunities in the Agricultural industry.

Besides the plenary session, the expo will feature three masterclasses with in-depth analysis on specific areas of Agribusiness, facilitated by enterprising Subject Matter Experts (SMEs). The masterclass facilitators include; Leonard Anyanwu, Group Executive Director, Saro International Limited; Segun Ogunwale, Team Lead, Kominity Digital and Bamidele Ayemibo, Managing Director, 3T Impex Trade Centre, who will provide insight, as well as, share success stories and experiences.

For the agric entrepreneur looking to grow your business, there are many reasons to be at the expo as FirstBank has a large base of agribusiness clients across Nigeria who you will likely meet.

 

 

 

 

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