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Dentsu Nigeria Agencies Win OAAN Awards

Rapid Xtra has won the prestigious Outdoor Advertising Association of Nigeria (OAAN) award with its Heineken world-class campaign.
During the presentation of the OOH award at Dentsu Nigeria office, officials of OAAN commended the Dentsu Out-Of-Home agency’s dexterity in the advertising industry.
Rapid Xtra, which started operations in Nigeria in 2018, competed with several other agencies to shine for the keenly contested awards, according to a statement by Dentsu Nigeria’s Corporate Communications Manager, Sodiq Oyeleke, on Tuesday.
The agency emerged second in the Beverage and Non-Alcoholic Drinks category with the Heineken campaign while another MediaFuse Dentsu agency, Vizeum, emerged third.
The Heineken campaign, which reinforced the iconic beer status, was displayed on Lekki-Ikoyi Bridge with over 10 million earned media.
Reacting to the award, Group Chief Executive Officer of MediaFuse Dentsu, Emeka Chris Okeke, commended the Rapid Xtra team for making the network proud.
“It is exciting to see our agencies competing favourably in the market. We have consistently delivered quality and recognised for the good work that we have done.
“This is a good morale booster ahead of next year and we won’t relent on our commitment to our clients on delivering excellent service. The goal is to deliver value and quality in a manner that satisfies the client and enhances business growth,” he added.
The media advertising guru assured clients that 2023 would be a fulfilling year with improved dedication and quality output.
The Managing Director of Rapid Xtra, Chike Oputa, noted that the award would ginger the agency to deliver better quality and serve the clients better.
The vibrant OOH expert said, “We are glad to win this award. It shows our efficiency and competence in delivering top-notch and driving sales.
“What many consider as taxing appears to be what we enjoy doing best and we are excited that our efforts are being noticed and recognised. We thank our clients for allowing us to deliver this quality work and we will not relent.”

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Lovezone Foundation Welcomes Ikeja Pupils Back to School with donation of books, others.

Lagos based Non-Governmental Organization, the lovezone Creative Foundation has boosted the morale of students of schools in Ikeja Lagos with donation of books, uniforms, pencils and other stationeries to welcome them back to school as a new term begins.
Making the donation at the Ikeja Primary school, Lagos, founder of the organization, Princess Ivie Andrew stressed that every child had a future but what many of them lacked was the opportunity .
“A large number of parents/guardians cannot afford to send their wards to school, a situation worsened by the economic downturn.
Many children have been forced to drop out of school and sent to the streets to help their families’ (and their own) survival. This calls for intervention by well meaning people and organizations”. She disclosed.
lovezone Creative Foundation has been working in consonance with the Project Zero initiative of the Lagos State Government designed to tackle the menace of out-of-school children in the State by enrolling pupils back into government-owned primary schools, in the regular provision of exercise books and writing materials, school uniforms etc., to encourage and stimulate learning.
In his address, the Education Secretary of Ikeja Amosun Akeem Abolore who is also chairman of all Education Secretaries in the zone, said the government was investing a great deal on pupils/students in the state to bring the best out of them. He thanked the foundation for its continued support and
prayed God to continue to bless its founder who has always been looking ahead of the children.
Education stakeholder Mrs. Lolade Taiwo Bello who is also the SW Coordinator of The Asiwaju Group (TAG), in conjunction with whom the event held, explained to the pupils, the need for them to take their education seriously and advised them to judiciously use the items given them which also included refreshment packs.
The pupils also had a stint with Miss Ahuva Victoria on psychology; basically, interaction with peers; dos and don’ts, bullying, good self-esteem etc.
It will be recalled that the lovezone Creative Foundation reeled out various food items to indigent residents of Ikeja during the yuletide to help them also celebrate the season.

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