By: Ajibade Morakinyo
The maiden Idol of Future Brand Idol (FBI), a creativity contest for students studying communication, advertising, and other related courses in Integrated Marketing Communication, has emerged from the Nigerian Institute of Journalism.
With Amisu Damilola, a student of the Nigerian Institute of Journalism, emerging winner of the contest and first Future Brand Idol; Popoola Tobi, student of University of Ibadan, came first runner-up; students of University of Ilorin, Macaulay Tolulope & Alilu Favour, came second and third runner-up respectively; and another NIJ student, Owodunni Mosopefoluwa emerged fourth runner-up among over 80 students across 11 tertiary institutions that participated in the contest.
The award’s pitch and ceremony which recently held in Lagos is an initiative that affords students of mass communication and other marketing communication related courses across Nigeria opportunity and experience of practical advertising.
According to the Head of FBI organizers, Ahmed Abdullahi, the initiative is set to bring professionals in the advertising industry closer to students towards providing a viable platform for Nigerian students who are interested in Advertising and Public Relations to be exposed and well-bred while on campus.
“The initiative does not only have focus in creativity contest, it also aimed at facilitating students’ interactive session with experts, workshop and seminar for students, providing mentorship opportunity for students, and getting them quality information in their field of study.
“By doing so, we will attract scholarships, internship, mentorship opportunity, and open them to greater opportunities which will help nurture them and make them useful for the society and the industry they found themselves,” he said.
Speaking about how the winners were chosen, he made it known that the organizers are not in support of favoritism which made them have an experienced jury members like Noah’s Ark CEO, Mr. Lanre Adisa; O2 Academy Provost, Mr. Ozoemena ‘Ozone’ Mbanefo; ID8 Academy MD, Kehinde Salami; Seyi Owolawi; Bisi Aweda; Jumoke Akinyele; and Suziette Ukey-Agazie, which are independent of any institution that participated in the competition.
He thereby urged the winners to maximize the opportunities made available to them and that this will help the organisers to record success stories.
Also, the Founder of Noah’s Ark and a Grand Jury member of the competition, Mr. Lanre Adisa, who described the initiative as ‘a good one’ encouraged the winners to ‘try harder’ because this is just the beginning of their career in advertising.
“This is not a guarantee that the winners would get a job in advertising because it is what they do with themselves that will definitely make them relevant in the industry,” he said.
The overall winner, Amisu Damilola, disclosed that the competition has definitely encouraged her to pursue more in advertising – an industry she had loved since her year two in NIJ.
“The competition boosted my zeal for advertising to another level and with the scholarships it has afforded me, I will ensure I harness the opportunities towards building my potential in advertising,” she said.
The overall winner and the first runner-up were awarded scholarship from O2 and ID8 Academy; the second and third runner-up also got scholarship from ID8 Academy; and the fourth runner-up secured an internship slot at Withoutabox PR.
OONI LAUDS AREGBESOLA @ 63, CALLS HIM AN EPITOME OF LOYALTY
Arole Oduduwa & Ooni of Ife, Ooni Adeyeye Enitan Ogunwusi, Ojaja II has described the Nigeria’s Minister of Interior, Ogbeni Rauf Aregbesola as a great icon of public service and epitome of loyalty that must always found worthy of celebrations.
Ooni Ogunwusi who doubles as the permanent chairman of Osun state council of Obas and Co-chairman of National Council of Traditional Rulers of Nigeria(NCTRN) spoke in a press statement released by his Director of Media & Public Affairs, Comrade Moses Olafare congratulating Ogbeni Aregbesola on his 63rd birthday.
“Congratulations from The Arole Oodua Olofin Adimula, Ooni Adeyeye Enitan Ogunwusi to the Minister of Interior, Federal Republic of Nigeria, His Excellency, Ogbeni Adesoji Rauf Aregbesola on his 63rd Birthday Anniversary.
The statement reads; “Ogbeni Aregbesola as a comrade, you started with student’s right activism over four decades ago. As a proponent of democratic rule, you in the 90s participated in the several pro-June 12 struggles which led to the enthronement of civil rule in 1999.
“You have since 1999 lived for the people through your sterling public service performances, first as Commissioner For Works and Infrastructure in Lagos state from 1999 to 2006, followed by your emergence as Governor of the state Osun from 2010 to 2018 and your current position as Minister of the Federal Republic of Nigeria in charge of Interior through which you oversee very sensitive sections of Nigeria’s internal security like Immigration, Civil Defense, Fire service, Correctional service among other responsibilities.
“RAUF, you are indeed a great descendant of Oduduwa and a Nigerian patriot with incorruptible Pan Africanism for which you are always worthy to be celebrated. You are an Omoluwabi per excellence, a down-to-earth grassroot politician with incredibly huge followership, a great promoter of our cultural values and heritage, an icon of people oriented public service and an epitome of loyalty.”
Ooni, the foremost African monarch and Yoruba’s Natural leader prayed for good heath and longevity for Aregbesola who is the immediate past of the state of Osun.
“My dear Ogbeni, may the Almighty Olodumare keep upholding your entire household as you gloriously clock 63 today.
“We also pray the rest of your journey on this earth shall be characterized by sound health, meaningful long life and immeasurable prosperity.
Igba odun odun kan
Afon a gbo ko to wo
Happy 63rd Birthday!!!” Ooni prayed.
EID-EL FITRI: OONI CONGRATULATES MUSLIMS, SAYS THERE IS ALWAYS A REASON TO CELEBRATE
The Arole Oduduwa & Ooni of Ife, Ooni Adeyeye Enitan Ogunwusi Ojaja II has congratulated Muslims in Nigeria and across the world especially those of Yoruba origin as the holy month of Ramadan comes to an end with the annual Eid-el Fitri celebration.
In a statement by his Director of Media and Public Affairs, Comrade Moses Olafare, the Ooni who is the Co-Chairman, National Council of Traditional Rulers explained that there are reasons to celebrate and thank the Almighty Allah for His goodness and mercies in every situations.
“Celebration here is not the conventional merriment of social gathering as we all know that there is an order against that especially in this situation we are all face with globally. The Ooni says we should celebrate in our various homes with our families by remembering Allah and why we should not give up in our hope of a better tomorrow.
“God in His infinite mercy shall accept our fasting and prayers including those we said against the rampaging coronavirus and other enemies of humanity. We’ve been through a lot together and we can’t but be grateful to God for keeping us.
“Although it is regrettable to realize that we cannot gather like before especially for the annual congregational prayers but we must make the best out of what we have while we hope and pray to be part of the brighter future.” The Ooni said.
In the same vein, the Natural leader of the Oduduwa race worldwide urged Nigerians to keep supporting the government in the fight against COVID-19 pandemic by observing the laid down precautionary measures including maintenance of social distancing, personal hygiene, regular hand washing and others.
African Guarantee Fund Announces Response to Economic Impact of COVID-19
African Guarantee Fund for Small and Medium-sized Enterprises (AGF), has today announced its COVID-19 response aimed at reducing the uncertainties facing financial institutions in Africa as a result of the global coronavirus pandemic. AGF’s COVID-19 response is built on the imperative need for commercial solutions over and above the regulatory efforts already provided by the various central banks and governments in the continent.
African Guarantee Fund’s response sets the platform for economic stabilization, followed by an economic revival through AGF’s newly developed COVID-19 Guarantee Facility that will, firstly, provide more comfort to financial institutions to restructure facilities that become non-performing because of COVID-19 and, secondly, provide commercial stimulus to the financial sector with the aim of mitigating the deterioration of SMEs’ perceived risk.
Commenting on the announcement, AGF CEO, Mr. Felix Bikpo said, “The consequences of COVID-19 pandemic will continue to have escalating negative effects on SMEs in Africa both on the supply and demand sides. Consequently, we must assume that there follows a deterioration of these SMEs’ creditworthiness. This is likely to increase the cost of credit for the financial sector which will surely increase their reluctance to finance the SME sector if there is no external stimulus. It is because of this that we must develop a commercial response in addition to the regulatory responses given by the different central banks and governments in the continent. Therefore, in line with our mandate we have launched the COVID-19 Guarantee Facility.”
AGF will also continue to use its technical assistance support to increase the capacity of financial institutions in their risk assessment of SMEs during the crisis period. This will allow analyzing the impact of the pandemic on the financial institutions, so as to forge the best possible responses to adapt effectively.
The African Guarantee Fund recently received a third time AA- Rating by Fitch, which was first assigned in November 2017, a first for a guarantee fund in Africa.
“This exceptional rating is a sign of confidence and trust in AGF’s operational excellence, particularly now that financial institutions are in need of cushioning to continue lending to SMEs, who hold the key to the economic recovery of their respective countries,” concluded AGF CEO, Mr. Felix Bikpo.
Since inception, AGF has boosted SME lending in Africa by issuing guarantees to financial institutions thereby unlocking loans worth USD 2.5 Billion.
Health4 weeks ago
Some states making false claims about Covid-19 infected persons – Northern Elders
NEWS3 weeks ago
MINING CONTROVERSY, A LAUGHABLE ATTEMPT TO EMBARRASS THE SACRED THRONE OF OONI OF IFE
NEWS4 weeks ago
Yoruba Nation Becomes 45th Member of UNPO
NEWS2 weeks ago
Buhari’s New Chief of Staff Gambari More Dangerous Than Late Abba Kyari By Ambassador Dapo Fafowora
NEWS2 weeks ago
COVID-19: Lagos State Discharges 26 More Patients
Health4 weeks ago
Coronavirus – South Africa: StatsSA releases Coronavirus COVID-19 behavioural and health perception survey results
POLITICS4 weeks ago
PDP Ekiti ward executives sworn in for four-year tenure
BUSINESS4 weeks ago
Impending mass sack looms at Access Bank