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First Future Brand Idol Emerged from NIJ

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By: Ajibade Morakinyo

The maiden Idol of Future Brand Idol (FBI), a creativity contest for students studying communication, advertising, and other related courses in Integrated Marketing Communication, has emerged from the Nigerian Institute of Journalism.

With Amisu Damilola, a student of the Nigerian Institute of Journalism, emerging winner of the contest and first Future Brand Idol; Popoola Tobi, student of University of Ibadan, came first runner-up; students of University of Ilorin, Macaulay Tolulope & Alilu Favour, came second and third runner-up respectively; and another NIJ student, Owodunni Mosopefoluwa emerged fourth runner-up among over 80 students across 11 tertiary institutions that participated in the contest.

The award’s pitch and ceremony which recently held in Lagos is an initiative that affords students of mass communication and other marketing communication related courses across Nigeria opportunity and experience of practical advertising.

According to the Head of FBI organizers, Ahmed Abdullahi, the initiative is set to bring professionals in the advertising industry closer to students towards providing a viable platform for Nigerian students who are interested in Advertising and Public Relations to be exposed and well-bred while on campus.

“The initiative does not only have focus in creativity contest, it also aimed at facilitating students’ interactive session with experts, workshop and seminar for students, providing mentorship opportunity for students, and getting them quality information in their field of study.

“By doing so, we will attract scholarships, internship, mentorship opportunity, and open them to greater opportunities which will help nurture them and make them useful for the society and the industry they found themselves,” he said.

Speaking about how the winners were chosen, he made it known that the organizers are not in support of favoritism which made them have an experienced jury members like Noah’s Ark CEO, Mr. Lanre Adisa; O2 Academy Provost, Mr. Ozoemena ‘Ozone’ Mbanefo; ID8 Academy MD, Kehinde Salami; Seyi Owolawi; Bisi Aweda; Jumoke Akinyele; and Suziette Ukey-Agazie, which are independent of any institution that participated in the competition.

He thereby urged the winners to maximize the opportunities made available to them and that this will help the organisers to record success stories.

Also, the Founder of Noah’s Ark and a Grand Jury member of the competition, Mr. Lanre Adisa, who described the initiative as ‘a good one’ encouraged the winners to ‘try harder’ because this is just the beginning of their career in advertising.

“This is not a guarantee that the winners would get a job in advertising because it is what they do with themselves that will definitely make them relevant in the industry,” he said.

The overall winner, Amisu Damilola, disclosed that the competition has definitely encouraged her to pursue more in advertising – an industry she had loved since her year two in NIJ.

“The competition boosted my zeal for advertising to another level and with the scholarships it has afforded me, I will ensure I harness the opportunities towards building my potential in advertising,” she said.

The overall winner and the first runner-up were awarded scholarship from O2 and ID8 Academy; the second and third runner-up also got scholarship from ID8 Academy; and the fourth runner-up secured an internship slot at Withoutabox PR.

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The winner, Amisu Damilola, and Founder Noah’s Ark, Mr. Lanre Adisa, during the official presentation of award in Lagos.

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The Future Brand Idol team head, Ahmed Abdullahi, winner 2019 Future Brand Idol, Amisu Damilola, and Noah’s Ark Founder, Mr. Lanre Adisa, presenting the contest award to the winner.

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The last pic: NIJ Advertising and Public Relations lecturer, Mr. Amaso Jack; the winner, Amisu Damilola; Founder Noah’s Ark, Mr. Lanre Adisa, & NIJ Marketing Lecturer, Mr. Akin Ojo

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BE ACCOUNTABLE- LGs COMMITTEE CHARGED

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The elected Local Government Review Committee (LGRC) members from six selected Local Governments in Ogun State, have been advised on the need to be effective and be transparent in the discharge of their duties, for sustainable development in the State. The Permanent Secretary, Ministry of Community Development and Cooperatives, Mrs. Melutia Ogunremi, gave this advice during a one- day training for LGRC members, with the theme, “The Roles of LGRC in the Community Development Project (CDP) Formulation and Implementation’’, organised by the Community and Social Development Agency CSDA, at the Conference Hall, Ministry of Community Development and Cooperatives, Oke-Mosan, Abeokuta.

Mrs. Ogunremi, charged the elected committees saddled with the responsibilities of community development projects to effectively coordinate and execute World Bank assisted projects, adding that this would aid government’s intervention in executing more projects. According to her, “by the time the projects would be completed, the less privilege in our communities would feel the impact of good leadership”, adding that, accountability, sincerity, as well as transparency should be their watchword. On his part, the General Manager Community and Social Development Agency, Engineer Sakirudeen Salam, said the training was organised for elected committee members on their roles to facilitate and fast track the process of the proposed projects. He disclosed that, eighty participants which cut across the six selected Local governments including, Abeokuta North Local Government, Odeda Local Government, Ipokia Local Government amongst others, were duly represented.

Reacting, the Chairman, Board of Director, Community and Social Development Agency (CSDA), Pastor Oladipupo Odeyemi, disclosed that the programme had been in existence since 2009 and the State was already involved in the second phase, while striving to be among the third phase if all projects would be done with all honesty, describing the programme as a measure for poverty alleviation in any society. One of the participants at the training, Honourable Bode Kusimo commended the International agency, as well as the State government’s effort at eradicating poverty at the grassroots, pledging to ensure the success of the project, thereby assisting in the socio-economic growth of the areas.

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SANWO-OLU: “MAKING LAGOS A SMART CITY NOT A RHETORIC”

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The plan to elevate Lagos to become a smart city is not a mere political rhetoric, but an agenda that is being supported by policies that will make the goal achievable, Lagos State Governor Babajide Sanwo-Olu has said.

The Governor said his administration’s commitment to reinvigorate the state’s economy and make it a smart city was reinforced by its growth potential and profile as one of the top investment destinations in Africa.

The smart city agenda, Sanwo-Olu said, is on course, stressing that his administration would achieve the goal in partnership with private sector as key driver of development.

The Governor spoke on Wednesday at the 13th Annual Business Law Conference organized by Business Law section of the Nigeria Bar Association (NBA), at the Eko Hotels and Suites on Victoria Island.

To achieve the aim, Sanwo-Olu said his government had identified key areas to drive growth, stating that investment in infrastructure remained prominent. 

He said: “As Africa’s most populous city, with a population larger than several countries on the continent, but confined to a space that is less than 4,000 square miles in size, Lagos is confronted by problems that exert great pressure on its infrastructure, especially our transport infrastructure and public utilities.

“Lagos urgently needs to mobilize huge investments into these critical sectors by delivering new roads and bridges, expanding air and sea ports’ capacity, exploiting the potential of our vast waterways. And, very importantly, Lagos needs to deliver an intra-city rail network. We must have a city-wide rail system that will move people and goods faster.” 

Steady electricity, Sanwo-Olu pointed out, remains critical to delivering a smart city with a flourishing economy. He observed that Lagos, like other states, still had a huge gap to fill in the area of power supply to businesses and homes.

The Governor said a sustained but strategic investment in key infrastructure would have direct positive impacts on workers’ productivity, commerce and economy.

He said: “Provision of infrastructure creates jobs for artisans, engineers and other workers who will deliver these projects, and also for the contractors who supply raw materials. And by expanding our transport and power supply capacities significantly, we will succeed in unleashing the economic productivity long-constrained by these bottlenecks.”

Sanwo-Olu said the effort required private sector partnership and investment to deliver on the objectives. He urged local and international investors to leverage the government’s Public Private Partnership (PPP) policy in facilitating collaboration, which, he promised, would be mutually beneficial.

While the Governor re-assured investors that his government would create “friendly atmosphere” for investment to thrive, he said the state had embarked on reforms in its business law to protect the interests of all parties when disputes arise in business.

He added: “By leading the way with these reforms, we are making the point that we understand the place of Lagos in the national economy, and we understand the connection between confidence in legal and regulatory systems on the one hand, and, on the other hand, a willingness by investors to invest.

“In terms of the business regulatory environment, we are fully aligned with the Federal Government’s Ease of Doing Business reform agenda. I am pleased to note here that Lagos was in 2018 adjudged by the World Bank as one of the most improved states in terms of the Ease of Doing Business.”

Sanwo-Olu praised members of the NBA’s Business Law section for choosing Lagos as its choice location to discuss the objectives of the business conference.

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PhotoNews:The Speaker, House of Representatives, Rt. Hon. Femi Gbajabiamila with Chief Dennis Otuaro

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The Speaker, House of Representatives, Rt. Hon. Femi Gbajabiamila with Chief Dennis Otuaro at the reception party organized for the Speaker by the Lagos State Government at the Eko Hotels and Suites, Victoria Island, Lagos on Sunday, June 23, 2019.

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