In ecember 2018, FirstBank promoted a social media campaign tagged #FirstBankIssaVybe, #DecemberIssaVybe. It involved massive ticket giveaways to premium events in Lagos including the FirstBank sponsored Burna Live. Over 500 mostly VIP tickets, which cost from N15,000 to N50,000 – were given away and money raised for Down Syndrome when tickets to Burna Boy’s concert were slashed to N125.
The Group Head, Marketing and Corporate Communications of FirstBank, Folake Ani-Mumuney explains why #FirstBankIssaVybe was a success and what other brands can learn from it.
What is the concept behind #FirstBankIssaVybe and #DecemberIssaVybe?
#FirstBankIssaVybe was a variety performance for us. FirstBank, which has always been your partner in enabling your dreams, takes not just your financial well-being into consideration but your entire well-being by enabling opportunities for families to come together to celebrate. We supported concerts, plays, fashion, food etc. In all of those different expressions, we were making sure we supported our heritage, the value systems we believe in and created opportunities for families to bond across generations. The carefully curated experiences spoke to our ethos, what we believe in and what Nigerians would appreciate. We were not just concentrated like some other brands on specific areas, or just one name; we were true enablers across the raft, and offered variety
Why sponsor events in arts and entertainment?
We are making sure we look at so-called alternative jobs. That’s what the First and Arts platform does, beyond being the repository of our values and heritage which we mustn’t lose. We are creating jobs through entertainment and contributing to the GDP of Nigeria. In the last statistics which I think was in 2017, the creative industries contributed a good 2% to the GDP. They can contribute a lot more. We must diversify the economy and this is one of the reasons we enabled the arts and entertainment.
Why just concerts in Lagos and not nationwide?
With our partners, #DecemberIssaVybe, we were trying to curate across the country as a whole. In previous years we were fortunate enough to identify one or two events we knew were going to take place in other cities. Waka the Musical in 2017, I believe, was taken to Abuja but in 2018, Queen Moremi the Musical which was from the same production company was not. If it were, we definitely would have supported it. We were not as fortunate (as in previous years) in identifying partners who understood what we were trying to do. I think, increasingly, we would like to see a situation where, across the country we see as much (events) as we see happening in Lagos. A good 80% of the events during this past Christmas were Lagos-centric.
How do you make it up to your customers and followers in other parts of Nigeria?
On events outside Lagos, in the past we have sponsored the Igue Festival in Edo State, and for a number of years, we were headline sponsors of the Calabar Carnival in Cross River State. We still make sure our branch within that region actively participates in the carnival even though we are no longer headline sponsors. Some of these events may be powered by branches in those regions and not spearheaded from the centre but we do make sure everybody feels us
What was your criteria for brands (eg: Burna Boy) and events you chose to partner with?
We have demonstrated we have a knack for spotting trends in the creative industries. We identify those we wish to partner with for that year and they end up being the biggest names. As the foremost bank, based on our experience overtime, it should be expected. So any time you see us beginning to push a play or an alternative expression like spoken word or fringe theatres like Freedom Park, just know that person or trend is going to blow.
Would you regard IssaVybe as a success and what do you owe your success to?
It was a tremendous success because we reached a lot of our customers and had amazing feedback from social media. The engagement we had is worthy of a case study for any brand. I have an amazing team. And how they did all of that the whole of Deecember: up all night at the concerts and plays, and then the next day, they kept on going. I just think all of that was the vybe.
Going forward, how does FirstBank hope to capitalise on the publicity gained from IssaVybe?
It was not a publicity stunt. It was actually supposed to be something that would deepen capacity and appreciation of the various genres that I talked about. What we did was cross-pollination: For those who ordinarily would go to concert, when we engaged them, we were also telling them, “Don’t do only concerts; do financial literacy as well.” It was really about making sure we opened people up to new experiences. FirstBank has become the defining curator for December experience
Do you have other promos planned for each month or is this just a one-time thing?
Yes, we do. It is not that we have just started but we have always done. Throughout the course of the year, there’s a very rich and robust calendar of different things.
Will these be tied to your 125th anniversary?
This year we are definitely going to be celebrating 125 years. If you look globally, how many countries can claim and boast of having an institution over a 100 years. We want Nigerians to be proud to say actually, we have a home grown brand that stands tall with other companies out there at 125 years. We are a bank and a brand that has demonstrated, within its DNA, it knows how to reinvent itself and remain relevant through all ages. We are still at the forefront of technology and innovation through all the things we do. Very true to our name, we have introduced a lot of things first. I think there’s reason to celebrate 125 and everything we do this year would be around it.
Why the sudden push for a young, hip brand image –through #FirstBankIssaVybe for example?
What we push for is to remain around for the next 125 years. It is not necessarily about appearing cool but enabling everybody to succeed, young and old alike. We are a bank for all generations.
SHAREHOLDERS COMMEND FBNHOLDINGS FOR A SUCCESFUL AGM AS MANAGEMENT ASSURRES OF A BRIGHTER FUTURE
The shareholders of FBN Holdings Plc have been assured of brighter future and enhanced dividend at the 7th Annual General Meeting (AGM) in Lagos.
Speaking at the meeting in Lagos, Dr Oba Otudeko, FBN Holdings Group Chairman, assured the shareholders that the company had mapped out strategies aimed at ensuring enhanced value creation for the future.
Otudeko said that the board and management would work together to create shareholder value and build strong foundation for the future.
“We are not resting on our laurels, and our renewed approach to synergy and innovation will be major drivers to unlocking earnings potential for our group.
“We believe that our efforts to integrate our offerings and provide end-to-end solutions for our customers will create a competitive advantage in our markets,” he said.
Also speaking, Mr Urum Kalu Eke, Group Managing Director FBN Holdings, said that the company was committed to greater exploits in the future in its drive to deliver value to its shareholders.
” I would like to reiterate our promise to you and the entire market that 2019 represents for us the year of inflection.
“All leading indicators, derived from our numbers, point to the commencement of growth across businesses, markets and indices.
“As we transition to a new strategic planning cycle post-2019, we are confident that the focused execution of our strategy, investment in future-enabling technologies, development of our talents and our re-engineered processes to repositioning the group for ultimate benefit of the shareholders,” Eke said.
He also commended the shareholders for their unwavering support to the group over the years.
The company for the period under review posted a profit after tax of N59.7 billion compared with N45. 5 billiin achieved in the comparative period of 2017, an increase of 31.4 per cent.
Profit before tax stood at N65. 3 billion against N54.5 billion recorded in 2017, representing a growth of 19.7 per cent.
Gross earnings stood at N583.5 billion compared with N595. 4 billion in 2017, a decrease of two per cent.
Its total assets rose by 6.3 per cent from N5.2 trillion in 2017 to N5.6 trillion during the review period.
Similarly, customers deposits expanded by 10.9 per cent from N3.1 trillion in 2017 to N3.5 trillion in 2018.
The year also recorded reduction in impairment charges which declined to N87. 3 billion from N150.4 billion, representing 42 per cent drop and a proof to the improving loan book of the commercial bank.
He assured the shareholders that the board and management had restructured the entire group for more sustainable growth.
“For liquidity perspective, you have a strong institution that would pay dividend on a regular basis.
“We have built capital buffet at the commercial bank and the other entities are well capitalised also.
“2019 promises to be a much better year than 2018; all operating entities are in safe hands with good management teams.
“NPL ratio should be at single digit by end of 2019, we will pursue recovery and when it happens the commercial bank will contribute to dividend payment,” he stated.
Eke noted that significant growth in the bottom line was due to several factors including the improved risk management processes which endured that impairment changes dropped year-on-year.
He , also, attributed the growth to implementation of servers cost containment initiatives during the period.
Also speaking, Dr Adesola Adeduntan, First Bank of Nigeria Limited, Chief Executive Officer, said that recovery efforts on all accounts provisioned were in progress.
Adeduntan said that the bank would ensure that no kobo would be left in the hands of third party, noting that, they bank would work harder to resolve all the legacy NPL.
He said that the number of banking agents had increased to 20,000, adding that the figure processed through agency banking platform reached N1 trillion as at last week.
The shareholders at the meeting approved a total dividend of N9.3 billion, which translated to 26k per share.
More Winners Set to Emerge in UBA Wise Savers Promo: N90m still up for grabs
Pan-African financial institution, United Bank for Africa (UBA) Plc has again announced that another set of 20 loyal customers will get a chance to win N1,500,000 each, in the second edition of its quarterly drawfor the ongoing UBA Wise Savers Promo, which would hold in April at the bank’s Corporate head office.
This development more than anything is an opportunity for potential and intending customers to take their chance and add to the growing number of millionaires who have benefitted from the ongoing Wise Savers Promo as a whopping N90Million is still up for grabs.
To qualify for the draws, new and existing customers of the bank are expected to save at least N10,000 each month for three consecutive months, or N30,000 for 90 days in the promo, which will run for the rest of the year. Apart from the N30 million, won by 20 customers last month, January to be precise another N90 million is still expected to be won by 60 more loyal customers in the remaining three quarters of the year.
Already the following winners, who cut across all regions of the country; Nnadumije, Ebube Dawn; Onwochei Christiana Okwukwe; Eze Mathias Nnaji; Christian N Orie; Uka, Okwudiri; Okata Stephen Uche; Okafor Onyinye Esther; Nwanekezi Chimezie Jude; Ayomide V Yahaya and Olanegan, Oyetunde Keji, have already claimed their cash prize and are currently spreading the news so others can take advantage of the once in a life time opportunity.
Others winners doing same are Emmanuel Onu Chidozie; Mohammed Fatima; Aminu, Mustapha; James Nanre; Pahinti Albert; Emmanuel O Adeniji; Jaki Movihinze Mercy; Saminu Muritala Mohammed; Ezeh Raphael Uballa; Uchenna Iheji.
The Group Executive, Digital and Consumer Banking, Mr. Anant Rao, while speaking on the forthcoming Raffle draw, noted that a lot of lives have been positively impacted, following the previous draw where 20 people went home with N1,500,000 each totaling, N90 million.
According to Rao: “there is no better time to give back and delight customers than this challenging economic period where people need all the support they can get to make life more meaningful. With this in mind we decided to prioritise them as we always like to do at UBA by giving them plenty to cheer about and that is the reason for the ‘Wise Savers Promo”.
“I have been privileged to visit some of the customers who won in January, and was more than fulfilled to see happiness and gratitude on the faces of the fortunate 20 when their cash prizes were presented to them. That feeling is indescribable, to this end we are more than motivated to do more so our customers can better achieve their dreams and goals in life, I am happy this cash prize can go a long way, to this end, enjoin many more customers to participate in the promo, you never can tell, it could be you”
Head Retail Liabilities, Tomiwa Sotiloye, also explained that the promo was consistent with the bank’s novel initiatives in prioritizing customers and this was necessitated because our customers are invaluable to all that we do.
“He continued, we would continue to listen and give them nothing short of the best that they deserve. UBA will not relent, because we are impressed with the impact this has made so far and would continue to touch the lives of our loyal customers positively”. Sotiloye noted
More millionaires to emerge in UBA Wise Savers Promo
As part of UBA’s commitment to support the savings culture in Africa, the bank is rewarding its loyal customers for saving towards their goals.
So far, twenty customers have been rewarded with N1.5 million each has since the promo began in September 2018.
At the second draw happening in April, 20 lucky savers will also win N1.5 million each. The draws take place every quarter and there is still a chance for 60 lucky people to win.
The wise savers promo is open to both new and existing customers of the bank who make a N10,000 monthly deposit into their savings accounts for 3 consecutive months before each draw date. Alternatively, they can make a one-time deposit of at least N30,000 to be saved for 90 days before each draw date. The promo will run all through 2019 and a total of 80 people will become millionaires.
Speaking at the official launch of the promo, the Head, Retail Liabilities, Tomiwa Sotiloye explained that the promo is part of the bank’s promise to put customers first and reward their saving efforts. “We continue to encourage people to have a saving culture to help meet their needs and better prepare them for a rainy day”
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