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#FirstBankIssaVybe is a case study for any brand – Folake Ani-Mumuney

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In ecember 2018, FirstBank promoted a social media campaign tagged #FirstBankIssaVybe, #DecemberIssaVybe. It involved massive ticket giveaways to premium events in Lagos including the FirstBank sponsored Burna Live. Over 500 mostly VIP tickets, which cost from N15,000 to N50,000 – were given away and money raised for Down Syndrome when tickets to Burna Boy’s concert were slashed to N125.

The Group Head, Marketing and Corporate Communications of FirstBank, Folake Ani-Mumuney explains why #FirstBankIssaVybe was a success and what other brands can learn from it.                                                                                                                            

What is the concept behind #FirstBankIssaVybe and #DecemberIssaVybe?

#FirstBankIssaVybe was a variety performance for us. FirstBank, which has always been your partner in enabling your dreams, takes not just your financial well-being into consideration but your entire well-being by enabling opportunities for families to come together to celebrate. We supported concerts, plays, fashion, food etc. In all of those different expressions, we were making sure we supported our heritage, the value systems we believe in and created opportunities for families to bond across generations. The carefully curated experiences spoke to our ethos, what we believe in and what Nigerians would appreciate. We were not just concentrated like some other brands on specific areas, or just one name; we were true enablers across the raft, and offered variety

Why sponsor events in arts and entertainment?

We are making sure we look at so-called alternative jobs. That’s what the First and Arts platform does, beyond being the repository of our values and heritage which we mustn’t lose. We are creating jobs through entertainment and contributing to the GDP of Nigeria. In the last statistics which I think was in 2017, the creative industries contributed a good 2% to the GDP. They can contribute a lot more. We must diversify the economy and this is one of the reasons we enabled the arts and entertainment.

Why just concerts in Lagos and not nationwide?

With our partners, #DecemberIssaVybe, we were trying to curate across the country as a whole. In previous years we were fortunate enough to identify one or two events we knew were going to take place in other cities. Waka the Musical in 2017, I believe, was taken to Abuja but in 2018, Queen Moremi the Musical which was from the same production company was not. If it were, we definitely would have supported it. We were not as fortunate (as in previous years) in identifying partners who understood what we were trying to do. I think, increasingly, we would like to see a situation where, across the country we see as much (events) as we see happening in Lagos. A good 80% of the events during this past Christmas were Lagos-centric.

How do you make it up to your customers and followers in other parts of Nigeria?

On events outside Lagos, in the past we have sponsored the Igue Festival in Edo State, and for a number of years, we were headline sponsors of the Calabar Carnival in Cross River State. We still make sure our branch within that region actively participates in the carnival even though we are no longer headline sponsors. Some of these events may be powered by branches in those regions and not spearheaded from the centre but we do make sure everybody feels us

What was your criteria for brands (eg: Burna Boy) and events you chose to partner with?

We have demonstrated we have a knack for spotting trends in the creative industries. We identify those we wish to partner with for that year and they end up being the biggest names. As the foremost bank, based on our experience overtime, it should be expected. So any time you see us beginning to push a play or an alternative expression like spoken word or fringe theatres like Freedom Park, just know that person or trend is going to blow.

Would you regard IssaVybe as a success and what do you owe your success to?

It was a tremendous success because we reached a lot of our customers and had amazing feedback from social media. The engagement we had is worthy of a case study for any brand. I have an amazing team. And how they did all of that the whole of Deecember: up all night at the concerts and plays, and then the next day, they kept on going. I just think all of that was the vybe.

Going forward, how does FirstBank hope to capitalise on the publicity gained from IssaVybe?

It was not a publicity stunt. It was actually supposed to be something that would deepen capacity and appreciation of the various genres that I talked about. What we did was cross-pollination: For those who ordinarily would go to concert, when we engaged them, we were also telling them, “Don’t do only concerts; do financial literacy as well.” It was really about making sure we opened people up to new experiences. FirstBank has become the defining curator for December experience

Do you have other promos planned for each month or is this just a one-time thing?

Yes, we do. It is not that we have just started but we have always done. Throughout the course of the year, there’s a very rich and robust calendar of different things.

Will these be tied to your 125th anniversary?

This year we are definitely going to be celebrating 125 years. If you look globally, how many countries can claim and boast of having an institution over a 100 years. We want Nigerians to be proud to say actually, we have a home grown brand that stands tall with other companies out there at 125 years. We are a bank and a brand that has demonstrated, within its DNA, it knows how to reinvent itself and remain relevant through all ages. We are still at the forefront of technology and innovation through all the things we do. Very true to our name, we have introduced a lot of things first. I think there’s reason to celebrate 125 and everything we do this year would be around it.

Why the sudden push for a young, hip brand image –through #FirstBankIssaVybe for example?

What we push for is to remain around for the next 125 years. It is not necessarily about appearing cool but enabling everybody to succeed, young and old alike. We are a bank for all generations.

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UBA Foundation’s National Essay Competition 2019 to Reward Schools with Highest Entries

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UBA Foundation, the corporate social responsibility arm of the United Bank for Africa (UBA) Plc, has commenced the 2019 edition of its annual National Essay Competition in Nigeria with a call for entries.

Now in its 9th year, the essay competition, targeted at senior secondary school students in Nigeria is organised annually, as part of UBA Foundation’s education initiative which is aimed at promoting the reading culture and encouraging healthy and intellectual competition amongst secondary school students in Nigeria and across Africa.

At the media launch which took place at UBA headquarters in Lagos, the call for entries was announced today. Speaking at the event, the Chief Executive Officer, UBA Foundation, Mrs. Bola Atta, said the essay competition, which is in its ninth edition, will provide an opportunity for students in secondary schools across the country to put in their entries and to win prizes in the form of educational grants to study in any university of their choice on the African continent.

Beginning from last year, the prize money increased significantly as the UBA Foundation emphasises that education remains one of the foundation’s key initiatives.

Group Head, Brand Management, United Bank for Africa(UBA) Plc, Mr. Lashe Osoba; English Teacher, Holy Child College, Ikoyi, Mrs Ezechukwu Ngozi; Managing Director /CEO, UBA Foundation, Mrs Bola Atta; Group Head, Direct Sales Agency, UBA Plc Ogechi Altraide; Group Head, External and Media Relations, UBA Plc, Mr. Ramon Nasir, flanked by students and teachers of some selected secondary schools in Lagos during the commencement Ceremony for the 2019 UBA Foundation National Essay Competition for senior secondary school students in Nigeria held at UBA House on Tuesday

The first prize for the UBA National Essay Competition is a N2 million educational grant, while the second and third prizes are N1.5 million and N1m educational grants respectively.

Speaking to the students and participants at the event, Bola Atta said, “To us at the Foundation, this is our drive to improve the quality of education across the continent. It is also our way of giving back to the society.  The competition is a key aspect of our investment drive in human capital, as we seek to improve knowledge base, allow students to express themselves and write creatively. We will continue to sustain the initiative because education is very important to UBA and we are more than committed to providing the necessary support for students in Nigeria and across the African continent,” she noted.

“We are driven by the mantra to do well and do good and we will not relent in our efforts to touch lives through our various projects, and initiatives,” Bola Atta told the excited students.

Explaining the modalities for the competition, she stated that entries received from students for the competition will be reviewed by a distinguished panel of judges made up of professors from reputable Nigerian Universities, who will then shortlist 12 best essays for further assessment.

Following this, a second round of the competition will involve the 12 finalists who will write a second supervised essay from which three best essays will be selected as the overall winners from the 12 finalists emerged from the first round of the competition.

Atta explained that the choice of essay for this year’s competition is one that helps promote creative and analytical thinking in students and helps them to be problem solvers. This year, the topic is “What do you think the government should do to control fraud in Nigeria?”

It is important to note that apart from Nigeria, the national essay competition has been taken to other African countries including Ghana and Senegal. More  countries including Mozambique and Kenya will kick off the initiative this year. A unique component of this year’s edition is that, schools that turn in the highest number of entries will be recognised and rewarded a special prize by the Foundation.

Also speaking at the call to entries today, the Group Head, Direct Sales Agency, Ogechi Altraide, who spoke on the benefits of reading and writing essays, motivated the students to research into the topics and give it their best shot, adding that there is the need for them to focus on adapting themselves to happenings in their generation, and to have a growth mindset. This she explained, will ensure that they can apply themselves and conquer whatever challenges they are faced with.

According to her, reading and writing go hand in hand, and so it is important for students to keep abreast of how the economy can develop through reading and writing.

An English teacher from Holy Child College, Ikoyi, Mrs Ezechukwu Ngozi, gave the students tips on how to write good essays, and advised them to keep to the proper tenets of essay writing to come out tops in the competition.

As the CSR platform for the UBA Group, UBA Foundation embodies the Group’s CSR objectives and seeks to impact positively on societies through a number of laudable projects and initiatives.

Each year, the bank donates thousands of books to students in Nigeria and across Africa, under the ‘Read Africa’ initiative to encourage and promote the reading culture in secondary schools.

 

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UBA Makes 20 more customers Millionaires, Doles Out N30m in 3rd Draw of UBA Wise Savers Promo

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Pan African financial institution, United Bank for Africa (UBA) Plc, has again rewarded another 20 customers who have emerged winners in the third quarterly draw of the UBA Wise Savers Promo winning N1.5 million each, bringing the total amount won so far by 60 customers to N90 million.

The electronic raffle draw, which was held at the UBA Head Office in Lagos on Wednesday, July 31st, was witnessed by the relevant regulatory bodies including the National Lottery Regulatory Commission, Lagos State Lottery Board and Consumer Protection Council.

Lucky customers who emerged winners in the latest draw cut across all regions of the country. They are Yusuf Muhammed; Adebakin Anuoluwapo Elizabeth; Babatunde Temidayo Ruth; Christian Emetole; Nwabuife Ikeagu; Omoye Amiengheme; Ogechukwukanma Okoh; Akinyemi Abidemi Betty; Okoro Chukwuma and Chukwu, Patricia Nnenna.

Others are Adejoke Olarinoye; Fatoki Hassan; Nwokocha Ikechukwu Emmanuel; Owolanke kole Emmanuel; Ferreira Adesola Afolatomi; Emmanuel Omoigui; Uzoigwe Anthonia; Elesin Titilayo Oluwabunmi; James Suleiman Umar and Lawan David Nahinokan.

The ongoing promo, which commenced in September last year, is expected to run till September 30, 2019 and will see a final 20 customers from across Nigeria become millionaires, winning N30 million in the last quarter of this year.

At the end of the fourth promo, a total of N120 million will have been won by 80 customers.

Speaking during the event, UBA’s Group Head, Consumer & Retail Banking, Mr. Jude Anele, said that since the promo began late last year, the bank has been impressed at the level of response by its customers and the general public across the country, adding that the purpose of the campaign is to reward loyal customers while encouraging the savings culture.

He noted that there has been a remarkable increase in the number of participants in this edition compared to the previous one, adding that the bank’s objective of helping customers’ save for the rainy day is being achieved.

He said: “It is very easy to spend money but to save is a habit all must imbibe. Our key objective is to encourage our customers to save regularly. We are here to support our customers and to encourage them to save as well.”

Anele urged other customers to take advantage of the subsequent opportunities the last quarterly draw will offer.

The Group Head, Transaction and Electronic Banking, Sampson Aneke, who also spoke at the event said,  “There is no better time to give back and delight customers than this challenging economic period where people need all the support they can get to make life more meaningful. With this in mind we decided to prioritise our customers as we always do at UBA by giving them plenty to cheer about and that is the reason why another 20 customers have been made millionaires today.

Aneke noted that the promo is consistent with the bank’s novel initiatives in prioritizing customers, and said it was necessitated by the invaluable belief the Bank has in its customers.

“We will continue to listen and give them nothing short of the best that they deserve. UBA will not relent, because we are impressed with the impact this has made so far and will continue to touch the lives of our loyal customers positively,” he explained.

The criteria for qualifying for the draw is to save at least N30,000 in a UBA savings account or in instalments of N10,000 each for a period of three months. Those yet to be UBA customers can open a savings account on any of the numerous bank channels, including Magic Banking (*919*20#) and LEO, or in any of the UBA branches across the country, and start saving to stand a chance of winning.

United Bank for Africa Plc is a leading pan-African financial services group, operating in 20 African countries, as well as the United Kingdom, the United States of America and with presence in France.

UBA was incorporated in Nigeria as a limited liability company after taking over the assets of the British and French Bank Limited who had been operating in Nigeria since 1949. The United Bank for Africa merged with Standard Trust Bank in 2005 and from a single country operation founded in 1949 in Nigeria – Africa’s largest economy – UBA has become one of the leading providers of banking and other financial services on the African continent. The Bank which was awarded the Best Digital Bank in Africa by the Euromoney awards in 2018, provides services to over 17 million customers globally, through one of the most diverse service channels in sub-Saharan Africa, with over 1,000 branches and customer touch points and robust online and mobile banking platforms.

The shares of UBA are publicly traded on the Nigerian Stock Exchange and the Bank has a well-diversified shareholder base, which includes foreign and local institutional investors, as well as individual shareholders.

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FBNHOLDINGS RECORDS N294.2BN GROSS EARNINGS FOR H1’19, REPORTS IMPROVED NPL AT 14.5% DOWN FROM 25.9%

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By Babajide Komolafe (VANGUARD)

 

FBN Holdings Plc, the parent company of First Bank of Nigeria Limited, yesterday, said it recorded gross earnings of N294.2 billion for the six months ending June 30, 2019 (H1’19).

 

This represents 0.3 percent growth when compared with the N293.3 billion recorded as gross earnings in the corresponding period of 2018 (H1’18). The company disclosed this in a statement announcing its financial results for the six months period ending June 2019. The results also showed that the company recorded profit before tax of N39.9 billion in H1’19, up by 2.6 percent from N38.9 billion in H1’18. Profit after tax however dropped by 5.4 percent to N31.7 billion in H1’19 from N33.5 billion in H1’18.

 

Commenting on the results, Group Managing Director, FBNHoldings, UK Eke said: “Despite the difficult operating environment, we remain resolute in delivering on our guidance across key metrics, including our commitment towards a single digit Non-Performing Loans (NPL) ratio by the end of year, as evidenced by the reduction in NPLs from the last quarter.

 

“Essentially, Atlantic Energy, our largest NPL, was written off, translating into a decline in the NPL ratio from 25.9 percent in December 2018 to 14.5 percent as at June 2019, a step that brings us closer to our full year 2019 target and create more headroom for quality asset growth.

ARNINGS FOR H1’19, REPORTS IMPROVED NPL AT 14.5% DOWN FROM 25.9%

By Babajide Komolafe (VANGUARD)

 

FBN Holdings Plc, the parent company of First Bank of Nigeria Limited, yesterday, said it recorded gross earnings of N294.2 billion for the six months ending June 30, 2019 (H1’19).

 

This represents 0.3 percent growth when compared with the N293.3 billion recorded as gross earnings in the corresponding period of 2018 (H1’18). The company disclosed this in a statement announcing its financial results for the six months period ending June 2019. The results also showed that the company recorded profit before tax of N39.9 billion in H1’19, up by 2.6 percent from N38.9 billion in H1’18. Profit after tax however dropped by 5.4 percent to N31.7 billion in H1’19 from N33.5 billion in H1’18.

 

Commenting on the results, Group Managing Director, FBNHoldings, UK Eke said: “Despite the difficult operating environment, we remain resolute in delivering on our guidance across key metrics, including our commitment towards a single digit Non-Performing Loans (NPL) ratio by the end of year, as evidenced by the reduction in NPLs from the last quarter.

 

“Essentially, Atlantic Energy, our largest NPL, was written off, translating into a decline in the NPL ratio from 25.9 percent in December 2018 to 14.5 percent as at June 2019, a step that brings us closer to our full year 2019 target and create more headroom for quality asset growth.

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