​K​ia Motor Group (the Group) Executive Chair Euisun Chung has been awarded the prestigious honor of Commander of the Most Excellent Order of the British Empire (CBE) for his contribution to the arts, culture and eco-friendly electrified mobility.

Executive Chair Chung became the first Korean to be awarded the title of CBE since the accession of His Majesty King Charles III.

On behalf of His Majesty, British Ambassador to the Republic of Korea, Colin Crooks, presented Executive Chair Chung with the award at the Medal of Merit ceremony held at the British Embassy, Seoul, on November 14.

Ambassador Colin Crooks commented: “Executive Chair Chung, as it has seen your forebears whom we have similarly honored, as an exemplar of this outstanding tradition of commercial and philanthropic leadership, one which has taken ​K​ia Motor Group’s partnership with our country to unprecedented levels of collaboration.”

“It is my great honor to confer to you this evening the award of Honorary Commander of the Most Excellent Order of the British Empire – the first such award to a Korean national during the reign of His Majesty King Charles III,” Crooks added.

Following in the footsteps of Founding Chairman Ju-yung Chung, on receiving his CBE Executive Chair Euisun Chung commented: “I believe this honor has been bestowed upon me not for my individual service, but in recognition of ​K​ia Motor Group’s contributions to our two nations’ cooperation and friendship,” adding “We will further contribute to our bilateral cooperation in business, art, culture, sports, and public service.”

“The spirit of ​Kia Motor Group has always been to achieve what may seem impossible now, and to excel beyond expectations. And we know that this was possible because we have friends like you,” Chung added.

The title Commander of the Order of the British Empire is bestowed on individuals who have made significant contributions to British society at either national or regional level, reflecting distinguished, innovative achievements in fields that include technology, science, sport, arts, culture, politics, industry and the economy.

Hyundai Motor Group Executive Chair Euisun Chung KV 1

Executive Chair Chung was selected as a recipient of the CBE award following the evaluation of his involvement in economic and cultural cooperation between Korea and the UK, a partnership that was forged with the creation of the original ​K​ia Group and reinforced by the first ​K​ia Motor Group vehicles exported to Britain in 1982.

​K​ia Motor Company has supported Tate Modern — the world-famous gallery for international and modern art in London — since 2014, with the 12-year partnership dedicated to the growth of the arts and culture for not only those in the UK, but people all around the world. The Group’s contributions also extend to the sporting sphere as title sponsor of the Genesis Scottish Open, one of the most well-renowned golf tournaments in Europe.

With the Group’s commitment for humanity and human-centered values, Executive Chair Chung’s continuing philosophy of creating a better future for societies across the globe is at the heart of ​K​ia’s endeavors, including the Group’s focus on future forms of eco-friendly, electrified mobility.

​K​ia Motor Group has strengthened its relationship with Britain and UK PLC on this front having signed an MOU with Rolls-Royce in 2022 to lead the way in the Advanced Air Mobility market using all-electric propulsion and hydrogen fuel cell technology.

​K​ia Motor Group’s impact on the UK has been reflected by the success of its automotive products, with ​K​ia Motor and Kia vehicles winning a number of prestigious automotive awards, including UK Car of the Year and WhatCar? Car of the Year.

Executive Chair Chung was also previously presented the highly respected Issigonis Trophy by Autocar in the UK and was named MotorTrend ‘Person of the Year’ in 2023 and ‘Visionary of the Year’ at Newsweek’s World’s Greatest Auto Disruptors 2022.

Dana Motors Limited, the exclusive distributor of Kia in Nigeria, is on a mission to transform transportation in Nigeria. In response to rising fuel costs and increasing vehicle expenses, Dana Motors Limited is thrilled to announce plans to bring Compressed Natural Gas (CNG) vehicles to the Nigerian market.

This move reflects Dana Motors Limited’s commitment to innovation and sustainability in Nigeria’s automotive sector, addressing the need for more cost-effective transportation. Having previously introduced Nigeria’s first electric vehicle, the Kia Soul, Dana Motors Limited is now set to introduce a range of high-efficiency CNG-powered vehicles.

Francis Ogboro, Vice Chairman of the Group, said, “At Dana Motors Limited, our goal is to offer Nigerians innovative, eco-friendly, and budget-friendly automotive solutions. Introducing CNG-powered vehicles perfectly aligns with our vision to improve the quality of life for all Nigerians while addressing the rising cost of vehicle ownership.”

Olu Tikolo, Vice President of Dana Motors Limited, added, “Recognizing the potential of CNG vehicles to transform public transportation, we are dedicated to making transit more affordable and accessible. Through this initiative, we aim to enhance the overall quality of life for Nigerians.”

The impending launch of CNG-powered vehicles by Dana Motors Limited will significantly contribute to Nigeria’s efforts to reduce emissions, promote sustainability, and create a more affordable transportation system. Dana Motors Limited is reshaping the Nigerian automotive industry, forging a greener and more cost-effective future for all

 Kia Corporation is thrilled to announce its partnership with FIFAe for the FIFAe Finals 2023, building on its successful collaboration during the FIFA World Cup Qatar 2022™. Kia will continue supporting FIFAe through this prestigious esports tournament in Riyadh, Saudi Arabia from July 6 to July 19. The FIFAe Finals 2023 is recognized as one of the premier events in the esports industry, showcasing the world’s top gaming talent and contributing to the growth and advancement of competitive gaming.

As an official partner of FIFAe, Kia recognizes the remarkable growth and popularity of the esports industry and is pleased to continue to build on this long-term partnership. The FIFAe Finals 2023 represents a significant milestone for both Kia and FIFA, highlighting the convergence of sports, technology, and entertainment. Gamers8 – the world’s largest esports and gaming event will be extending FIFAe’s reach throughout Saudi Arabia, the MENA region, and the world. Through this collaboration, Kia aims to connect with a wider audience – embracing the digital era and the passion of gamers and football enthusiasts alike.

Kia’s partnership with FIFAe has been made possible with the support of its local distributors in Saudi Arabia – Aljabr Trading Company and the National Marketing Company (NMC). Their commitment to promoting Kia’s presence in the region has been instrumental in making this collaboration a reality.

Yaser Shabsogh, Chief Operating Officer, Regional HQ, Middle East & Africa at Kia, stated, “Kia’s partnership with FIFAe is a continuation of our successful collaboration during the FIFA World Cup Qatar 2022™ – reflecting on our long-term vision of connecting with the younger generation and leveraging their passion for esports and football. Our partnership with FIFAe marks a significant milestone as it represents our first activation since the extension of our partnership with FIFA, which is set to continue until 2030 allowing for additional events and experiences for fans. This collaboration underscores Kia’s commitment to innovation and showcases our dedication to creating incredible experiences for fans and drivers. The FIFAe Finals 2023 promises to be one of the most exciting events of the year, and we’re thrilled to be able to create lasting memories for participants.”

As part of the FIFAe Finals 2023, Kia will display its cutting-edge hybrid electric vehicles, demonstrating its longstanding commitment to sustainable mobility. Attendees will have the opportunity to explore the latest Kia K5 HEV, newly launched in May 2023 which combines style, performance, and eco-friendliness. Kia’s latest HEV models have set the standard for luxury and functionality, delivering an unparalleled drive experience while reducing carbon emissions.

Kia’s participation in the FIFAe Finals 2023, alongside Gamers8, marks a significant milestone in the brand’s journey, further strengthening its connection with the youth and the digital world. With over 200,000 concurrent viewers, the FIFAe Finals 2023 is promising to be one of the most attended events of the year. Kia and FIFAe look forward to sharing this exceptional event with the world.

This collaboration provides Kia with the opportunity to further connect with younger generations and continue to be recognized in e-sports, following its previous partnerships with the League of Legends EMEA Championship (LEC) and Dplus Kia.