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NBA Launches Global “NBA Together” Campaign In Response to Coronavirus Pandemic

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By Brian Martin, NBA.com

While the coronavirus pandemic has suspended the 2019-20 NBA season, it has not lessened the league’s global impact and reach. Over the past week, 18 NBA and WNBA players created public service announcement videos to share important health and wellness information about ways to reduce the spread of the coronavirus. Those videos have generated more than 37 million views across the league’s social media accounts.

 

The league is using its vast digital footprint and the powerful voices of teams, players, coaches, doctors and others across the NBA family to launch “NBA Together” – a global community and social engagement campaign that aims to support, engage, educate and inspire youth, families and fans in response to the coronavirus pandemic.

 

The program is centered on four pillars – Know the Facts, Acts of Caring, Expand Your Community and NBA Together Live – that will amplify the latest global health and safety information, share guidelines and resources, and keep people and communities socially connected through digital tools and virtual events as everyone copes with the impact of the pandemic.

 

As part of NBA Together, the NBA family is committed to contributing and helping raise more than $50 million to support people impacted by the coronavirus and community and healthcare organizations providing vital services around the world, which includes the more than $30 million financial commitment already made by NBA and WNBA teams and players to date.

 

Know the Facts

 

This week, the NBA launched its Coronavirus Information For NBA Fans webpage (https://on.nba.com/2Us8eTM) which is updated daily with content and links to provide global fans the latest information on developments in their regions and how they can best protect themselves and others from the virus. The site features resources to reduce coronavirus risk with guidance from the Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), former U.S. Surgeon General Vivek Murthy and local and federal health experts.

 

The NBA and WNBA will continue to use the influential voices of players, coaches and legends through public service announcements to inform fans on the best ways to stay safe and healthy in both their body and mind as the world faces the rapidly changing and evolving pandemic.

 

Acts of Caring

 

The “Acts of Caring” initiative looks to shine a light on the power of community and volunteerism by inspiring 1 million big and small acts of kindness. The NBA is calling on players, fans and the general public to share ways they are supporting friends, families and communities by posting photos and videos with the hashtag #NBATogether on Twitter, Instagram, Facebook and TikTok. These acts can include teaching virtual classes, buying groceries for neighbors in need or donating supplies.  Visit cares.nba.com/actsofcaring to learn more.

 

Expand Your Community

 

During this time of social distancing, the NBA is encouraging fans to expand their communities through content, activities and virtual engagement in an effort to stay physically and mentally healthy and active.

 

This includes the launch of “Jr. NBA at Home,” (https://on.nba.com/3bqRK5t) a new interactive content series for young people who are currently unable to play with their friends and teammates, but still want to be active, work on their game and connect with the NBA. The program features at-home basketball skills and drills that promote physical activity and character development and can be completed individually and in limited space. It also includes curated content and messages from NBA and WNBA players to inspire boys and girls around the world to stay active in a healthy and safe way. The program will feature daily posts on the @jrnba social media (https://bit.ly/2J8o7cE) channels (Twitter, Instagram, Facebook) and NBA digital properties across the globe, and integration with NBA technology partner and mobile basketball training application HomeCourt. (https://bit.ly/2Ur7NJj)

 

In addition to “Jr. NBA at Home,” the NBA will engage education and wellness partners, such as Scholastic Inc. (https://bit.ly/2J3YV7d), Discovery Education (https://bit.ly/2QzWsWx), and NBA Math Hoops (https://bit.ly/2Ur9jeI) to promote existing resources for students and parents that have been adapted for at-home learning. NBA personalities and educators will create short virtual lessons that will make learning at home fun.

 

And in an effort to combat the higher levels of anxiety and stress during these uncertain times, the NBA, in partnership with Headspace (https://bit.ly/2UkKaCk), will provide mental wellness and resiliency resources and tools to encourage fans to be mindful of their mental wellness and the wellbeing of those around them.

 

NBA Together Live

 

Every weekday at 3:00 p.m. EST a member of the NBA family will engage with fans globally, participating in a live interview with NBA broadcast talent or taking questions from fans on Instagram live.  Cleveland Cavaliers forward Kevin Love will tip off the series beginning today.  Additionally, every night the NBA will stream classic games on NBA social platforms including Twitter, Facebook, YouTube and Twitch.  Tune in tonight at 8:00 p.m. ET to catch the Feb. 27, 2016 Warriors @ Thunder game.

 

To further help NBA fans stay connected with their favorite players and teams, the NBA partnered with Turner Sports to offer a free preview of NBA League Pass, the league’s premium subscription-based product, until April 22.  This complimentary offering features access to full length and condensed replays of all games from the 2019-20 season, as well as an expansive archive of classic games and content. Fans can redeem this free offer by signing into their NBA account through NBA.com or the NBA App on iPhone, iPad, Apple TV, Android mobile and tablet devices, Android TV, Amazon Fire TV, Roku, Xbox One, PlayStation 4 and other supported devices.

 

The phrase “bigger than basketball” is often used when discussing the efforts of a player or team to make a positive impact in their community. The response to this global pandemic is the epitome of “bigger than basketball” as the NBA looks to do its part to help people across the globe come together and work through these tough times.

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Health

UNICEF, WHO rally support for breastfeeding

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The United Nations Children’s Fund (UNICEF) and the  World Health Organisation (WHO) say that they are rallying supports for breastfeeding as the first pathway to preserving a  healthier planet.

The Nutritional Officer of  UNICEF in Ebonyi, Mr Cyprain Ogbonna,  gave the encouragement to people on Saturday in Abakaliki during an event to mark the starting of the  2020 celebration of World Breastfeeding week.

The theme of the World Breastfeeding Week 2020 is “Support breastfeeding for a healthier planet”.

The event is marked every year between Aug. 1 and  Aug. 7 to raise awareness on the importance of breastfeeding for mothers and infants.

Ogbonna said that adequate breastfeeding had, over the years , prevented several childhood diseases and brought  lifelong positive benefits associated with child spacing.

He said  that other benefits include: risk reduction for some breast and ovarian cancers as well as hypertension.

He described breast milk as a nature-given-first food that needed to be preserved for its undebatable benefits to a mother and her baby.

He added that the milk was a critical part of a sustainable food system.

He said that it would be best to start breastfeeding within one hour of birth and exclusively done for the  first six months of life, after which mothers should introduce  appropriate complementary foods to her baby for  two years and beyond.

He  stated that misuse of breast milk substitutes should be condemned.

He advised that breastfeeding should be maintained, but hygienically done during this COVID-19 pandemic.

Ogbonna said: “Mothers are recommended to breastfeed their child or children within 30 minutes of birth.

“While mothers doing exclusive breastfeeds go for the first six months of life.

“Also mother or caregiver timely introduces complementary feeding based on local food products at six months while continuing breastfeeding up to two years and beyond,” he said.

Also, the Nutrition Manager of UNICEF in Enugu, Hanifa Namusoke, said that she had championed the cause in Ebonyi to increase the valve and improve the well being of mother and child.

Namusoke said in line with the theme, WHO and UNICEF called on governments to protect and promote a critical component of breastfeeding support.

“Breast milk is complete for a healthier planet and that is why WHO and UNICEF recommend optimal infant and young child feeding practices with emphasis on early initiation of breastfeeding within one hour of birth,” Namusoke said.

NAN

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Covid-19: FCT Minister tasks health professionals on synergy

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The FCT Minister, Malam Muhammad Bello, on Friday enjoined all health professionals to collaborate with each other to defeat the COVID-19 pandemic.

Bello gave the advice when a delegation from the FCT Pharmaceutical Society of Nigeria (PSN) paid a courtesy call on him in Abuja.

He noted that the successes recorded in the fight against the COVID-19 pandemic was largely due to the synergy between the various health professionals in the FCT.

Bello, therefore, urged them to continue to function as a unified team in the fight against COVID-19.

The minister commended the good works of all the health workers in the FCT especially for their efforts at combating the Coronavirus disease.

He pledged that the FCT Administration would continue to partner with the PSN as a large number of its members are staff of the FCTA who are also involved in the fight against the COVID-19.

Bello urged the PSN to forge a robust relationship with the National Drug Law enforcement Agency (NDLEA) in order to reduce the menace of drug abuse among residents of the territory.

Earlier, Chairman of the FCT PSN, Mr Jelili Kilani, commended the FCTA for the support it has always rendered to the association.

Kilani emphasised the need for greater collaboration between the PSN and the FCTA.

The News Agency of Nigeria (NAN) reports that the PSN used the visit to donates Personal Protective Equipments, First Aid materials and hand hygiene products to the FCTA.

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Africa records 30% increase in COVID-19 cases– WHO

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By Cecilia Ologunagba

The World Health Organisation (WHO) says there has been 30 per cent increase in the number of confirmed cases of Coronavirus (COVID-19) in the African Region in the past week.

WHO Regional Office for Africa in Brazzaville, Congo, disclosed this in COVID-19 Situation Report posted on its official Twitter account @WHOAFRO on Thursday.

In external situation report number 19 issued on July 8, it stated that COVID-19 outbreak continued to grow in the WHO African Region.

It said the virus continued to grow since it was first detected in Algeria on 25 February, 2020.

“Since our last External Situation Report 18 issued on 1 July, 2020, a total of 91, 038 new confirmed COVID-19 cases (a 30 per cent increase) was reported from 45 countries.

“Of the 91, 038 reported new cases in the region, the majority 71 per cent (64, 646) were recorded in South Africa.

“South Africa remains the epicentre of the COVID-19 outbreak in the region and the country is now among the top 15 most affected countries globally.

“South Africa has the cumulative number of cases (215, 855) exceeding that for Turkey (206, 844), Germany (196, 944) and France (159, 568), which previously reported the highest numbers.

“On 4 July 2020, the WHO African Region and South Africa recorded their highest daily case count of 13, 474 and 10 853, respectively.’’

Similarly, it said the WHO African Region and South Africa registered the highest daily death toll of 225 and 192, respectively, on 7 July 2020.

“During this period, five countries in the region observed the highest percentage increase in incidence cases.

“Lesotho recorded 237 per cent increase (from 27 to 91 cases), Namibia 166 per cent (from 203 to 539 cases) and Madagascar 57 per cent (from 2, 214 to 3, 472 cases).

“Also, Malawi recorded 48 per cent increased (from 1,265 to 1, 877 cases) and South Africa 43 per cent (from 151, 209 to 215, 855 cases).

“Equatorial Guinea and United Republic of Tanzania did not officially submit reports indicating any confirmed case.

“A total of 119 new health worker infections were recorded from three countries: Ghana (70), Malawi (38), South Sudan (7), Sierra Leone (2), Gambia (1) and Lesotho (1).

“Two countries: Gambia and Lesotho reported their first health worker infection this reporting period,’’ it stated.

In addition, it stated that from 1 to 7 July, 2020, 1, 221 new COVID-19 related deaths (20 per cent increase) were registered in 33 countries, with 845 (69 per cent) of the deaths recorded in South Africa

This was followed by Nigeria, with 79 (6.5 per cent) deaths and then Algeria with 56 (4.6 per cent) deaths.

The report further stated that currently, 33 (70 per cent) countries in the region were experiencing community transmission, seven (15 per cent) have clusters of cases and seven (15 per cent) have sporadic cases of COVID-19.

It stated that the region had also observed increased incidence of importation of cases from affected countries within the region, largely fueled by long-distance truck drivers and illicit movement through porous borders.

(NAN)

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