People failed for different reasons, one of them is lack of preparation, another reason is lack of adequate effort or knowledge.
Failure is not a good thing because it’s not inevitable in marketing. Making money online requires some little understanding of marketing.
The purpose of marketing is to showcase you or your products to those that need it.
Nothing just happen, if you see anyone making money online, they must have made enough preparation.
I do not rule out the fact that the digital platform is full of innovation and this call for a lot of innovation on the path of whosoever want to make money online in Nigeria.
It is also true that some digital tools are not accessible to Nigerian as some other state. While we cannot focus on what we do not have, let us discuss how we maximize what we have, for the next seven days, we will be discuss why marketing failure and i will underline things that leads to marketing failure to you.
Your ability to understand these things make it difficult for your business to fail in marketing. If you are embarking on any journey, the joy of getting there is in the understanding of destination.
As an organisation you need to know where you are going. Each department within your organisation need to understand a set of goals that takes the organisation to the set destination.
This is what we called marketing strategy. Remember, strategy is a lot of planning, plotting, executing and re-examine. Marketing strategy allows you to measure your growth either daily or weekly.
What is your content creation goals like? To write great articles per day or to speak to the press daily? To go live during events or during the weekend?
There is no room for vacuum if you have a marketing strategy. Are you planning to use paid ads and what are you planning to use paid ad for? Have you examine anyone doing that and what is thier success rate?
Can I interest you with top marketing strategy that can save you from marketing failure?
Little advice is that you need more than one strategy. You need a strategy for every opportunity.
Growing a business in Nigeria isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them.
By way of defining, marketing strategy is a set of actions you consider professional for you to take in making sales, building brand and keep relationship with the brand.
How do you get your message to the right audience and do it effectively is what we called marketing strategy.
How do you boost visibility and increase sales while sustaining a profit with a converting offer is what we called marketing strategy. It’s not cast as stones. You need a unique strategy for your peculiarities although very similar sometimes.
The truth is that what got you to this point in business is likely not going to get you to the next level.
If you’re feeling stuck, join the fray, ask a professional, make some more enquiry after reading this for implementation. Most entrepreneurs are so busy working “in” their businesses that they fail to work “on” their businesses.
As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, we often neglect to wield the right marketing strategies that will help fuel our business’s growth.
- Use social media heavily
In the digital age, you can’t ignore social media because it is the new normal. Some businesses have been built solely on the backs of social media.
It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get easier over time.
Of course, you could also hire a social media manager if you have money but if you don’t, just be yourself. Be authentic.
Post your audience thoughts. Post your products preceding a good engagement with audiences.
Post only things that you find relevant and useful that would help your audience either learn more about you and your business, or about the industry that you’re in. DM marketing is still working, manner and approach is the willpower.
- Create audio and video tutorials.
One of the most effective ways to get the word out on your business is to create video tutorials.
Teach people something useful related to your products and services. Walk them through it,it is called utility content. Make them smile because they got rhe answer through you.
Hold their hands and build relationships. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.
Be on the first, second and third largest search engine, Google, YouTube and Podcast respectively. If there is nothing to teach, i think there is something to respond to or clarify.
- Start blogging now.
Your strategy really need to be built around content creation. Sure, you could start a blog.
Blogging has really transform recently. It is not about having a web space again, it’s about engaging people on the digital platform.
Now, you can blog, using Twitter or Facebook, YouTube or Instagram. Blogging is no longer about writing a log of details that you feel to share. It’s about connect with people through audio, video, graphics and chats.
If you don’t have a blog for your business, then you need to start one immediately. You don’t need to start from scratch, start with your Facebook fan page, keep building it.
But this isn’t just about posting your ideas on your own blog. You should start authority blogging.
Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn’s publishing platform.
These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.
When you do blog, ensure that you blog effectively. Don’t post thin content. Think about adding value.
Worried about revealing all your business secrets? Don’t be. Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.
- SEO Matters!
The live of your engagement online is search. This is an era of search, the period of asking a co-worker is fast gone. People ask Google a lot now.
This is an area of marketing that I’m incredibly passionate about. Yes, SEO can be frightening if did not know it all about being searchable.
But it can also be powerful. And when you learn to leverage it and you learn SEO the right way, the sky truly is the limit.
When you master Search Engine Optimisation, it become easier for your unique content to be found.
This alone can double your sales periodically. Create evergreen contents (contents that will always be useful)
- Leverage influencers.
They are not common people like you, they are delightful people who has influence on the delightful people that you are looking for business.
If you want to get the word out there and boost your visibility on social media without taking years to build the audience, influencer is the short code. . But the key is to find the right influencer.
You don’t have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers.
The trick? Find the right influencer in your niche so that you’re targeting the right audience. It’s about getting the right people. If you can do that properly, then you can likely reach a sizable audience.
- Build a great lead magnet.
So much effectiveness in marketing really does boil down to creating a great lead magnet. I’ve found that the right lead magnet presented to the right audience can have explosive results.
The best way to do this is if you can identify the right pain points and present a solution in your lead magnet, then you’re well on your way.
What problem are consumers facing in your niche? What made you get into business in the first place? Ask yourself these questions before building out your lead magnet.
The better you identify the problem or pain points at the outset, the better you’ll be at actually addressing that with a solution in your lead magnet.
That could either be an ebook, a cheat sheet, a checklist, a video and others. The better it is, the more effective you’ll be at reaching your audience.
- Use Facebook ads with re-targeting.
One of the most powerful methods you can use to market just about anything these days are Facebook ads.
With Facebook, you can reach a very specific audience and you can do it very easily. You can target by interest, age, relationships status, geographic location, and so much much more.
You have to focus on conversions and re-targeting through pixels. If you don’t know how to install the Facebook Pixel on your site, then you absolutely must learn how to do this right now. Even if you’re not running Facebook ads, you can build your audience with a pixel.
Pixels track everyone who comes to your site, and you can build custom audiences around them.
- Use LinkedIn the right way.
Do you have a video on your LinkedIn profile? Did you know that you can easily add one? Why not take the time to introduce yourself and your business.
Link that to your profile description. This is an easy way to passively market your business, and when it’s done right, it can lead to shocking results.
If you have lots of connections on LinkedIn and you’re not really posting on there, start immediately.
You can reach a large audience, especially when your posts go viral. This is a great place to convey the entrepreneurial journey.
Talk about your challenges and tell stories. The more effective your stories, the larger your potential reach when you go viral.
- Create an affiliate program.
Most people don’t understand the power of affiliate marketing. Affiliates can provide massive fuel for growth.
But approaching the right partners isn’t always that easy. You have to have good conversion if you want the bigger affiliate to take you seriously.
I’ve found that navigating the affiliate minefield can be tricky. It takes persistence and it takes true grit to make it through.
Most of us get discouraged after a few setbacks, but you can’t allow emotions to get in the way when it comes to affiliate. Build an affiliate program and start reaching out to potential affiliate who can assist you.
- Use WhatsApp Messenger
There is a lot you can get from chat app like WhatsApp in Nigeria. While so many are still tie to Facebook Messenger, another alternative to Facebook Messenger is WhatsApp.
You can use it to initiate relationship as well as sustain relationship. You can use WhatsApp to track between order and delivery.
There is more you can do with WhatsApp from WhatsApp group to WhatsApp broadcast messages, you can get your message out there, conveniently.
This app is more in use than Gmail. It is a very addictive and responsive. Take responsibility for what you share and who you relate with on these loose end apps.
Finally, what are the best marketing strategies to use?
There is no obvious and clear answer to that question that covers all situations. But there are things that can be done today, right now, even on a shoestring budget, to reach more customers without breaking the bank.
However, it all boils down to time. If you lack the money, you sure better have the time to put in the sweat equity. If you have any question, leave a comment below or tweet Tolu Adebayo @MegaTolu.
Remember, the people you are looking for are aslo looking for you, what are you doing?
Heirs Holdings Acquires 45% of OML 17 from Shell, Total and ENI
Heirs Holdings (“HH”), the leading African strategic investor, in partnership with affiliated company Transnational Corporation of Nigeria Plc (“Transcorp”), Nigeria’s largest publicly listed conglomerate, announced today the unconditional acquisition of a 45% participating interest in Nigerian oil licence OML 17 and related assets, through TNOG Oil and Gas Limited (a related company of Heirs Holdings and Transcorp), from the Shell Petroleum Development Company of Nigeria Limited, Total E&P Nigeria Limited and ENI. In addition, TNOG Oil and Gas Limited will have sole operatorship of the asset.
The transaction is one of the largest oil and gas financings in Africa in more than a decade, with a financing component of US$1.1 billion, provided by a consortium of global and regional banks and investors. OML 17 has a current production capacity of 27,000 barrels of oil equivalent per day and, according to our estimates, 2P reserves of 1.2 billion barrels of oil equivalent, with an additional 1 billion barrels of oil equivalent resources of further exploration potential.
The investment demonstrates a further important advance in the execution of Heirs Holdings’ integrated energy strategy and the Group’s commitment to Africa’s development, through long term investments that create economic prosperity and social wealth. Heirs Holdings’ heritage and approach to business fundamentally underscores its commitment to inclusive development and shared prosperity with its host communities. Heirs Holdings is fully invested in the development of the Niger Delta region.
Heirs Holdings’ strategy of creating the leading integrated energy business in Africa is executed through a series of strategic portfolio holdings. Transcorp is one of the largest power producers in Nigeria, with 2,000 MW of installed capacity, through ownership of Transcorp Power Plant and the recent acquisition of Afam Power Plc and Afam Three Fast Power Limited. Transcorp closed the US$300 million Afam acquisitions in November 2020. Transcorp supplies electricity to the Republic of Benin, as part of an emphasis on promoting regional integration and delivering robust power supply to catalyse development in Africa. Transcorp also operates OPL281, under a production sharing contract with the Nigerian National Petroleum Corporation (“NNPC”). Similarly, Heirs Holdings’ subsidiary, Tenoil is the operator of OPL 2008, under a production sharing contract with NNPC. Tenoil also owns the Ata Marginal Field, which will commence production in Q2, 2021, with 3,500 barrels of oil per day.
Chairman of Heirs Holdings, Tony Elumelu stated: “We have a very clear vision: creating Africa’s first integrated energy multinational, a global quality business, uniquely focused on Africa and Africa’s energy needs. The acquisition of such a high-quality asset, with significant potential for further growth, is a strong statement of our confidence in Nigeria, the Nigerian oil and gas sector and a tribute to the extremely high-quality management team that we have assembled. As a Nigerian, and more particularly an indigene of the Niger Delta region, I understand well our responsibilities that come with stewardship of the asset, our engagement with communities and the strategic importance of the oil and gas sector in Nigeria. We see significant benefits from integrating our production, with our ability to power Nigeria, through Transcorp, and deliver value across the energy value chain.”
Speaking further, he said “I would like to thank Shell, Total and ENI, for the professionalism of the process, the Federal Government of Nigeria, the Ministry of Petroleum Resources, and the NNPC for the confidence they have placed in us.”
Speaking on the investment, the President/GCEO of Transcorp, Owen Omogiafo, said “This deal further demonstrates Transcorp’s integrated energy strategy and our determination to power Africa.”
Heirs Holdings was advised by Standard Chartered Plc, as Global Coordinator, and United Capital Plc, with a syndicate of lending institutions including Afreximbank, ABSA, Africa Finance Corporation, Union Bank of Nigeria, Hybrid Capital, and global asset management firm Amundi. The deal also involves Schlumberger as a technical partner, as well as the trading arm of Shell as an offtaker.
Heirs Holdings has created one of Africa’s largest, indigenous owned, oil and gas businesses, headquartered in Lagos, Nigeria and led by a board and management team with significant regional and global experience in production, exploration, and value creation in the resources sector. The HH Group is committed to the highest standards of safety, health, and community relations, together with best practice in governance and accountability.
Movement that inspires’: Kia Presents its New Brand Purpose and Future Strategy
Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy that will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.
Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.
Ho Sung Song, President and CEO of Kia Corporation, comments: “At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.”
Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.
Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.
Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia said “Movement has always been at the heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.”
Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.
Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.
Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.
Kia Corporation’s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020 and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.
Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs, and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).
Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.
Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.
The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: “Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees, and establishing an inspiring work environment.”
Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.
In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.
Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.
Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.
With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.
Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy that reflects the brand’s transformation.
Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: “We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.”
FIRSTBANK BEGINS THE YEAR WITH AN INNOVATIVE, CONVENIENT VIRTUAL PAYMENT CARD
First of Bank of Nigeria Limited, Nigeria’s leading financial inclusion services provider has launched the Virtual Payment card, a Naira denominated debit card and digital representation of the plastic debit card. The card is designed to be linked to either a customer’s operative account or wallet account.
The FirstBank Virtual Payment Card is a suitable alternative to the use of cash and cheques, with its wide-range features which include the ability of cardholders to protect his/her card using the block and unblock capabilities; PIN Reset; Change PIN as well as view statement at one’s convenience. It also enables diaspora customers to spend from his/her FirstBank account within the spend limit advised by the bank without the need for a physical card.
The FirstBank Virtual Payment Card is a safe, convenient, and easy way of making e-commerce payments amongst other functionalities.
The Virtual Payment Card can be created via the Bank’s leading digital channels; FirstMobile or Firstmonie Wallet applications. Customers can download the card, activate the card and consummate transactions all at once from the comfort of their homes/offices. No branch visit is required. Customers are advised to update their mobile application to the latest version, then select Card Services on the FirstMobile App and My Virtual Card application to create a Virtual Card at the cost of N215 (VAT Inclusive).
Speaking on the launch, Mr. Gbenga Shobo, Deputy Managing Director, First Bank of Nigeria Limited said ‘the launch of our Virtual Payment Card is yet another secure and seamless way we promote electronic banking, whilst enabling customers to carry-out their transactions on the web”
“The Virtual Payment Card is also designed to guard against the spread of the COVID-19 as it does not require physical interaction between the customer and FirstBank Branches. We enjoin our customers to download the application and stay ahead in modern banking,” he concluded.
Similarly, FirstBank recently launched the FAST Track ATM, the next generation ATM and first of its kind in Africa, designed to promote financial activities on the ATM without any form of physical interaction with the machine.
For more information on the Virtual Payment Card, kindly click here for the Frequently Asked Questions (FAQs).
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