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THE TRAIN IS MOVING: GUINNESS MATCHDAY “MADE OF BLACK” TOUR MAKES A STOP AT OWERRI

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Owerri were treated to an exciting “Matchday Made of Black” experience on Sunday 2nd April, as the Guinness Matchday train arrived for a screening of the Arsenal v Man City game.
Football fans experienced an incredible afternoon with screenings of two EPL games, complete with live commentary from the Supersports crew of Mozez Praiz, and Mike Maiyaki, as well as other popular football analysts such as Chief Willy Nwanyawu of Radio Nigeria and Azuka Emesoba, Team manager of Emenite Football club. The afternoon was rounded off by a live music performance from award winning rap artiste Slow Dog who consistently shows he is Made Of Black by continuously advancing the frontiers of hip hop in Nigeria with his unique infusion of the Igbo language into his raps.
The Guinness Matchday experience kicked off in Lagos on 19th March, and Owerri was the second stop. The Guinness Matchday activities are designed to celebrate Nigeria’s passion for football and music and to unite communities through incredible football experiences – in a way that only Guinness can do.
The Owerri events took place at Grand Cubanna and provided EPL fans the opportunity to showcase their passion for football. Fans were rewarded with free airtime for every Guinness Foreign Extra Stout bought at the venue while Infinix Mobility was also on ground to gift phones, earpieces and other accessories to winners at the events.
“We recognize the passion of our consumers to Football, and have a long term history of ensuring they have amazing football experiences”, Said Uche Onwudiwe, Marketing Manager for Guinness.
“Before now, we have been sponsoring the broadcast of the EPL in Nigeria and we remain committed to showing greater support for the incredible football fans across the country. The Matchday Made Of Black is another testament to our commitment in this regard.”
“There are two things you can be sure will always bring Nigerians together – Football and their favourite Guinness,” said Kunle Faloye, Senior Brand Manager, Guinness. “What better way to show this than an infusion of Guinness and Football.”
“As a brand,” he continued, “we celebrate those who are Made of Black- those who continually carve their own path without inhibitions. Football is one of the areas where our consumers lose all inhibitions and as a brand; we cannot but stay true to their passion. We’re looking for Fans Made of Black – fans who go above and beyond to demonstrate their passion for their favourite team. We want to find the fans who don’t just wear their team colours, they live them; the fans whose goal celebrations are more emotional than the players; the fans who never miss a match, not even on their wedding day! These are the fans Made of Black who we want to recognise and celebrate.”
Guinness has sustained a historic association to Football in Nigeria through its sponsorship of the EPL broadcast in Nigeria on SuperSports as well as its sponsorship of the various age National Teams and annual consumer promotions such as Every Minute Made of Black that reward fans who buy and enjoy Guinness while watching the game.
The Matchday Made of Black train will continue to visit other football loving cities in Nigeria making its next stop at Enugu on the 16th April before proceeding to Benin and Ibadan. Please make sure you enjoy Guinness responsibly – strictly 18+

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BUSINESS

FIRSTBANK PROMOTES ACTS OF KINDNESS, REVS ITS CR&S WEEK IN MORE THAN HALF A DOZEN COUNTRIES

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First Bank of Nigeria Limited, Nigeria’s premier and leading financial institution has announced that the third edition of its Corporate Responsibility & Sustainability (CR&S) week is billed for 1 – 6 July 2019 in the six geopolitical zones of the country and the Bank’s business locations in Ghana, Gambia, Guinea, Senegal, Sierra Leone, DR Congo and The United Kingdom. The 2019 edition is themed Ripples of Kindness, Putting You First.

The CR&S week is driven to amplify the Bank’s culture of “Employee Giving & Volunteering Programme” with a focus on reinforcing the values of the Bank’s SPARK (Start Performing Acts of Random Kindness) initiative through a wide range of strategically designed activities. SPARK is a values-based initiative designed to raise consciousness that promote kindness to one another.

Amongst the activities to be carried out in the course of the week is the Nice Comments Day; a day set aside to foster words of encouragement, support and kindness to people around you, regardless of ones’ familiarity or close ties. The Bank recognises that kind words are largely instrumental to lighting up one’s day and also bringing out the best in one.

Other activities in the course of the FirstBank CR&S week are visits to the less privileged homes as well as the promotion of the SPARK initiative in schools. The objective of the SPARK initiative in schools is to embed the values of SPARK amongst school children at a young age so it becomes part and parcel of them, forming a habit and nature as they develop into adulthood.

Through the values of the SPARK initiative – Compassion, Civility, Charity and Connection – , the Bank believes that every act of kindness is critical to promoting a peaceful co-existence amongst everyone in the society and building a prosperous society and nation at large.

Speaking on the Corporate Responsibility & Sustainability (CR&S) Week 2019, the Group Head, Marketing and Corporate Communications of FirstBank, Folake Ani-Mumuney, said “Our 2019 CR&S week is aimed at reinforcing FirstBank’s corporate culture of encouraging giving and volunteering among its employees and the larger society. We believe that every act of kindness goes a long way in leaving an indelible impact in the life of people which indeed underscores why it is important for everyone to Start Performing Act of Random Kindness. No matter how little, every act of kindness indeed makes the world a better place.

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FIRSTBANK: INSPIRING KINDNESS, EMPATHY WITH SPARK

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What wisdom can you find that is greater than kindness? Asked renowned philosopher, writer and composer, Jean-Jacques Rousseau in one of his writings while highlighting the importance of the simple yet impactful act.

According to a health fact sheet produced by the Random Acts of Kindness Organisation, being altruistic increases one’s oxytocin, also called the ‘love hormone’, makes one happy, increases lifespan and stimulates the production of serotonin, a feel-good chemical that heals one’s wounds, calms down, and makes one happy. The fact sheet further notes that being involved in acts of kindness decreases pain as it produces endorphins, the brain’s natural painkiller, reduces anxiety, stress, depression and blood pressure.

Jamil Zaki, Professor of Psychology at Stanford University and Director of the Stanford Social Neuroscience Lab, recently conducted a series of studies that observed how witnessing kindness inspires kindness, causing it to spread like a virus. He concluded that “by emphasising empathy-positive norms, we may be able to leverage the power of social influence to combat apathy and conflict in new ways.”

Another study conducted by Oxford University researchers and which found out that just seven days of small acts of kindness will make one happier, also attests to the scientific evidence that altruism is beneficial.

Nigeria’s oldest financial institution, First Bank of Nigeria Limited, which is this year celebrating its 125th anniversary, has an initiative aimed at restoring the fading age-long culture of being one’s brother’s keeper called SPARK. An acronym for Start Promoting Acts of Random Kindness, the initiative is also to reawaken the spirit of showing kindness which soci0-economic circumstances have forced many people to neglect.

The initiative, which is an integral part of its Corporate Responsibility & Sustainability (CR&S) Week, saw its employees and external stakeholders supporting humanitarian causes through crowdfunding. The staff members and others were encouraged to make small contributions/donations in aid of people who were in critical needs.

With the belief that a small act of kindness goes a long way in changing the world, staffers and other well-meaning Nigerians warmly embraced the initiative promoting compassion and being charitable. Through the Bank’s CR&S week people’s lives are positively impacted. Senior management executives led their subordinates to distribute essential commodities to orphanages across the country while old people and people living with disabilities also benefitted.

Having earlier encouraged its employees who made donations to also participate in nominating those they thought were deserving of acts of random kindness nominations based on the criteria of community/individual’s emotive story and the significance of the individual/community need, 10 beneficiaries eventually emerged last year. Among these was Baby Ijeoma, who was in dire need of cardiac surgery to correct her congenital heart disease and forestall irreversible and life-threatening complication and who got over N1.5 million assistance.

Also, Mrs. Mary Pius, a widow with five children and fruits seller who was unable to send her children to school, received support while Lawal Seun, a boy and the third child of a blind woman in Ondo town whose husband abandoned with the four children some years ago, returned to secondary school courtesy the SPARK initiative.

As previously done, FirstBank is activating SPARK again this year with more activities added to bolster the impact of the CR&S week and to serve as a platform to implore Nigerians about the long-cherished value of showing empathy and compassion on the four main areas: Education and Scholarship Fund; Welfare Fund for Mothers; Welfare Fund for the Old and Disabled, and Orphanage Support Fund.

 

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Dangote Industries shows its commitment to empowering Africa in new CNN campaign

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A new branded content campaign on CNN TV, digital and social media platforms is showing global audiences some of the many ways that Dangote Industries is impacting people in African communities and industries.

The ‘Touching Lives’ campaign, which starts airing on TV this month, has been conceived and developed by CNN International Commercial’s award-winning branded content studio Create as part of the extended partnership between Dangote Industries and CNN. Announced last year, the partnership also includes sponsorship within CNN Marketplace Africa and Dangote being the first
African brand to be part of Great Big Story.

‘Touching Lives’ is focused on telling Dangote Industries’ story through the way its many investments and innovations help empower African people, businesses and everyday life. This creative approach also echoes Aliko Dangote’s vision that the company’s investments in Africa are evidence of its commitment to the continent.

The campaign includes a series of interactive content, articles and films hosted on a branded content hub produced by Create. The first execution is Farm to Table, which tells the story of the relationship between Lagos chef Michael Elégbédé and country farmer Olayemi Banjo and how they are connected
by a passion – a relationship made possible by Dangote Group’s investment in rice farming to reduce the amount of imported produce. An emotive film runs on CNN International as a television commercial and has been tailored for various CNN Digital platforms and social media environments, where it is distributed across CNN Digital and via Create’s social media presence using the latest data
intelligence and seeding tools such as CNN AIM (Audience Insight Measurement) and Launchpad to reach Dangote’s key audiences of young professionals and people aspiring to succeed in markets across Africa and beyond.

For the production of Farm to Table, a Create team filmed in Nigeria over several weeks and then undertook a dedicated post production process to develop a series of powerful and engaging materials that can connect with audiences on TV, digital and social. Next up for Touching Lives will see the
campaign focus on another area of African life that Dangote Industries influences.

“The ‘Touching Lives’ campaign is exciting and ground-breaking because it incorporates some of the most important trends that we are seeing in modern advertising and brand building,” said James Hunt, Vice President, Create, CNN International Commercial. “Those trends are: a focus on authentic storytelling around real people going about their everyday lives; distributing different variations of content across platforms so that audiences can appreciate the storytelling whether it’s on TV, a mobile phone or anywhere else; and data-driven technology to ensure the content reaches the right audience segments.

The result is an engaging and highly creative way of telling the true impact that Dangote Industries is having on the world and communities around it. We are incredibly proud of this campaign and having a partner such as Dangote Industries who is willing to push boundaries and take a new approach to telling their story.”

Aliko Dangote, President, Dangote Group said: “Our investment in agriculture is anchored on two basic thrusts. The first is to key into the Nigeria’s Agriculture Transformation Agenda (ATA), which make food’s self-sufficiency a clear priority. The second is in our avowed mission statement which is to touch the lives of the people by providing their basic needs.
Therefore, our venturing into rice cultivation just as we did in sugar is to achieve self-sufficiency and eliminate the $2 billion spent annually on rice importation and thousands of job losses. Our social impact is further felt in the well-being of our various host communities through infrastructure development and provision of employment opportunities with our unprecedented life-changing projects.”

Source: CNN

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