United Bank for Africa Plc (UBA), the leading pan-African financial services institution, announced the appointments of Rokia Hacko, Chioma Mang, Chinedu Obeta, Bode Aregbesola, Kingsley Ulinfun and Usman Isiaka as chief executive officers of six of its 20 subsidiaries across Africa, subject to regulatory approvals. The new CEOs will drive the Group’s strategy and activities in Mali, Uganda, Zambia, Senegal, Tanzania and Sierra Leone respectively.
In addition, Ogechi Altraide has become the new Head, Retail Banking; Amadao Konate, Head, Treasury & International Payments for UBA America. These international appointments compliment the prior appointments of Sola Yomi-Ajayi as the CEO of UBA America, and Patrick Gutmann as the CEO of UBA UK. UBA provides a full suite of corporate banking products and services to businesses, multilateral institutions and governments transacting from and with Africa.
Earlier this month, UBA announced the appointment of Ayoku Liadi and Oliver Alawuba respectively, as Deputy Managing Directors in charge of the Group’s Nigeria and Africa businesses, attesting to the importance of UBA’s African business and its strategic positioning as “Africa’s Global Bank”.
UBA Group Chairman, Tony O. Elumelu, stated “The appointments further reflect the strong growth of the Group’s pan-African businesses, currently responsible for over 40% of total Group revenue and the increasing importance of our international businesses in London, Paris and New York, offering superior treasury, trading and corporate banking solutions to clients globally. We are committed to catalysing growth on the African continent and the new CEOs are taking up roles at a very exciting period, as the Group executes its innovative digital play across the African continent’’.
Also announced were the appointment of three new country Executive Directors – Haoua Cisse as the Executive Director, Wholesale, UBA Mali; Samba Fall as the Exceutive Director, Wholesale, UBA Senegal and Julien Kouassi as Executive Director Wholesale, UBA Côte D’Ivoire.
United Bank for Africa is one of the largest employers in the financial sector on the African continent, with over 20,000 employees group wide and serving over 20 million customers, across its approximately 1000 branches and over 30,000 ATMs, PoS and agencies in Africa. Operating in 20 African countries and globally in the United Kingdom, the United States and France, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting edge products, including the first ever banking chat bot in Africa, LEO.
Online Money: Why Marketing Failure?….Tolu Adebayo
People failed for different reasons, one of them is lack of preparation, another reason is lack of adequate effort or knowledge.
Failure is not a good thing because it’s not inevitable in marketing. Making money online requires some little understanding of marketing.
The purpose of marketing is to showcase you or your products to those that need it.
Nothing just happen, if you see anyone making money online, they must have made enough preparation.
I do not rule out the fact that the digital platform is full of innovation and this call for a lot of innovation on the path of whosoever want to make money online in Nigeria.
It is also true that some digital tools are not accessible to Nigerian as some other state. While we cannot focus on what we do not have, let us discuss how we maximize what we have, for the next seven days, we will be discuss why marketing failure and i will underline things that leads to marketing failure to you.
Your ability to understand these things make it difficult for your business to fail in marketing. If you are embarking on any journey, the joy of getting there is in the understanding of destination.
As an organisation you need to know where you are going. Each department within your organisation need to understand a set of goals that takes the organisation to the set destination.
This is what we called marketing strategy. Remember, strategy is a lot of planning, plotting, executing and re-examine. Marketing strategy allows you to measure your growth either daily or weekly.
What is your content creation goals like? To write great articles per day or to speak to the press daily? To go live during events or during the weekend?
There is no room for vacuum if you have a marketing strategy. Are you planning to use paid ads and what are you planning to use paid ad for? Have you examine anyone doing that and what is thier success rate?
Can I interest you with top marketing strategy that can save you from marketing failure?
Little advice is that you need more than one strategy. You need a strategy for every opportunity.
Growing a business in Nigeria isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them.
By way of defining, marketing strategy is a set of actions you consider professional for you to take in making sales, building brand and keep relationship with the brand.
How do you get your message to the right audience and do it effectively is what we called marketing strategy.
How do you boost visibility and increase sales while sustaining a profit with a converting offer is what we called marketing strategy. It’s not cast as stones. You need a unique strategy for your peculiarities although very similar sometimes.
The truth is that what got you to this point in business is likely not going to get you to the next level.
If you’re feeling stuck, join the fray, ask a professional, make some more enquiry after reading this for implementation. Most entrepreneurs are so busy working “in” their businesses that they fail to work “on” their businesses.
As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, we often neglect to wield the right marketing strategies that will help fuel our business’s growth.
- Use social media heavily
In the digital age, you can’t ignore social media because it is the new normal. Some businesses have been built solely on the backs of social media.
It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get easier over time.
Of course, you could also hire a social media manager if you have money but if you don’t, just be yourself. Be authentic.
Post your audience thoughts. Post your products preceding a good engagement with audiences.
Post only things that you find relevant and useful that would help your audience either learn more about you and your business, or about the industry that you’re in. DM marketing is still working, manner and approach is the willpower.
- Create audio and video tutorials.
One of the most effective ways to get the word out on your business is to create video tutorials.
Teach people something useful related to your products and services. Walk them through it,it is called utility content. Make them smile because they got rhe answer through you.
Hold their hands and build relationships. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.
Be on the first, second and third largest search engine, Google, YouTube and Podcast respectively. If there is nothing to teach, i think there is something to respond to or clarify.
- Start blogging now.
Your strategy really need to be built around content creation. Sure, you could start a blog.
Blogging has really transform recently. It is not about having a web space again, it’s about engaging people on the digital platform.
Now, you can blog, using Twitter or Facebook, YouTube or Instagram. Blogging is no longer about writing a log of details that you feel to share. It’s about connect with people through audio, video, graphics and chats.
If you don’t have a blog for your business, then you need to start one immediately. You don’t need to start from scratch, start with your Facebook fan page, keep building it.
But this isn’t just about posting your ideas on your own blog. You should start authority blogging.
Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn’s publishing platform.
These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.
When you do blog, ensure that you blog effectively. Don’t post thin content. Think about adding value.
Worried about revealing all your business secrets? Don’t be. Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.
- SEO Matters!
The live of your engagement online is search. This is an era of search, the period of asking a co-worker is fast gone. People ask Google a lot now.
This is an area of marketing that I’m incredibly passionate about. Yes, SEO can be frightening if did not know it all about being searchable.
But it can also be powerful. And when you learn to leverage it and you learn SEO the right way, the sky truly is the limit.
When you master Search Engine Optimisation, it become easier for your unique content to be found.
This alone can double your sales periodically. Create evergreen contents (contents that will always be useful)
- Leverage influencers.
They are not common people like you, they are delightful people who has influence on the delightful people that you are looking for business.
If you want to get the word out there and boost your visibility on social media without taking years to build the audience, influencer is the short code. . But the key is to find the right influencer.
You don’t have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers.
The trick? Find the right influencer in your niche so that you’re targeting the right audience. It’s about getting the right people. If you can do that properly, then you can likely reach a sizable audience.
- Build a great lead magnet.
So much effectiveness in marketing really does boil down to creating a great lead magnet. I’ve found that the right lead magnet presented to the right audience can have explosive results.
The best way to do this is if you can identify the right pain points and present a solution in your lead magnet, then you’re well on your way.
What problem are consumers facing in your niche? What made you get into business in the first place? Ask yourself these questions before building out your lead magnet.
The better you identify the problem or pain points at the outset, the better you’ll be at actually addressing that with a solution in your lead magnet.
That could either be an ebook, a cheat sheet, a checklist, a video and others. The better it is, the more effective you’ll be at reaching your audience.
- Use Facebook ads with re-targeting.
One of the most powerful methods you can use to market just about anything these days are Facebook ads.
With Facebook, you can reach a very specific audience and you can do it very easily. You can target by interest, age, relationships status, geographic location, and so much much more.
You have to focus on conversions and re-targeting through pixels. If you don’t know how to install the Facebook Pixel on your site, then you absolutely must learn how to do this right now. Even if you’re not running Facebook ads, you can build your audience with a pixel.
Pixels track everyone who comes to your site, and you can build custom audiences around them.
- Use LinkedIn the right way.
Do you have a video on your LinkedIn profile? Did you know that you can easily add one? Why not take the time to introduce yourself and your business.
Link that to your profile description. This is an easy way to passively market your business, and when it’s done right, it can lead to shocking results.
If you have lots of connections on LinkedIn and you’re not really posting on there, start immediately.
You can reach a large audience, especially when your posts go viral. This is a great place to convey the entrepreneurial journey.
Talk about your challenges and tell stories. The more effective your stories, the larger your potential reach when you go viral.
- Create an affiliate program.
Most people don’t understand the power of affiliate marketing. Affiliates can provide massive fuel for growth.
But approaching the right partners isn’t always that easy. You have to have good conversion if you want the bigger affiliate to take you seriously.
I’ve found that navigating the affiliate minefield can be tricky. It takes persistence and it takes true grit to make it through.
Most of us get discouraged after a few setbacks, but you can’t allow emotions to get in the way when it comes to affiliate. Build an affiliate program and start reaching out to potential affiliate who can assist you.
- Use WhatsApp Messenger
There is a lot you can get from chat app like WhatsApp in Nigeria. While so many are still tie to Facebook Messenger, another alternative to Facebook Messenger is WhatsApp.
You can use it to initiate relationship as well as sustain relationship. You can use WhatsApp to track between order and delivery.
There is more you can do with WhatsApp from WhatsApp group to WhatsApp broadcast messages, you can get your message out there, conveniently.
This app is more in use than Gmail. It is a very addictive and responsive. Take responsibility for what you share and who you relate with on these loose end apps.
Finally, what are the best marketing strategies to use?
There is no obvious and clear answer to that question that covers all situations. But there are things that can be done today, right now, even on a shoestring budget, to reach more customers without breaking the bank.
However, it all boils down to time. If you lack the money, you sure better have the time to put in the sweat equity. If you have any question, leave a comment below or tweet Tolu Adebayo @MegaTolu.
Remember, the people you are looking for are aslo looking for you, what are you doing?
FBNHOLDINGS GROUP WINS BIG AT THE 2020 GREAT PLACE TO WORK AWARDS
FBNHoldings Group has won big at the 2020 Great Place To Work Award ceremony held last week Friday in Lagos. The Holdings Company along with its subsidiary companies; First Bank of Nigeria Ltd, FBNQuest Merchant Bank and FBNQuest Capital won various awards at the prestigious event.
FBN Holdings Plc received a Platinum Certification as a Great Workplace further attesting to the quality of its people practices. It also received the award for the Best Workplace for Millennials; this has become evident with a high percentage of its workforce in this age category and the targeted HR initiatives to drive engagement and retention. FBNHoldings also topped the following two categories and received the awards as the Best in Leadership Practice and Best Workplace for Women. Overall, FBNHoldings was ranked as the 2nd Best Workplace.
In the other categories, First Bank of Nigeria Limited received a gold certification as a Great Workplace and also won the Best Workplace in Learning and Development, affirming its peak performance in this space. The Bank was ranked as the 5th Best Workplace in the Large Corporates Category.
FBNQuest also had a glorious evening at the event, based on research feedback and metric score from the Great Place To Work team. In the other Categories- (Medium-sized Corporates), FBNQuest Merchant Bank and FBNQuest Trustees were adjudged as the 4th and 5th best workplace ranking respectively. They also received Gold Certification as a Great Workplace, while FBNQuest Capital received a Silver Certification.
Speaking on the awards received by the Group, UK Eke, MFR, the Group Managing Director of FBN Holdings Plc said ‘this is a reflection of the commitment and efforts of the FBN Holdings Group management in providing and building quality life for all our employees’ adding further ‘the awards also demonstrates our recognition of the critical importance of all our employees as we seek to remain the ‘hub for the best industry talent’ towards the delivery of our overall strategic objectives.
ZENITH BANK SHOWS RESILIENCE AS PROFIT BEFORE TAX RISES BY 1% IN Q3 2020
Zenith Bank Plc has announced its unaudited results for the third quarter ended 30 September 2020 with with a Profit Before Tax (PBT) of N177 billion, representing a 1% growth over the ₦176 billion posted in the same period in the previous year. This performance demonstrates the Group’s resilience against the backdrop of a challenging macro-economic environment brought about by the Coronavirus (COVID-19) pandemic.
According to the unaudited account which was presented to the Nigerian Stock Exchange (NSE), gross earnings were up 4% year-on-year (y-o-y) to ₦509 billion, driven by non-interest income which increased to ₦173 billion from ₦157 billion recorded at the end of Q3 2019, reflecting the Group’s increasingly diversified business model. Profit After Tax (PAT) grew by 6% to N159 billion from N150 billion in the corresponding period last year. The growth was driven by non-interest income which grew by 11% to ₦173 billion from ₦157 billion recorded at the end of Q3 2019, reflecting the Group’s increasingly diversified business model.
The result also demonstrates the Group’s ability to deliver optimal pricing for its interest-bearing assets and liabilities in a declining yield environment, as net interest income grew by 5% Year-on-Year (y-o-y) to ₦225 billion despite the drop in total interest income from ₦322 billion to ₦319 billion. Interest expense and cost of funds were down 13% and 27% to close at ₦94 billion and 2.2% respectively, reflecting the Group’s robust treasury and liquidity management.
Total deposits closed at ₦5.2 trillion at the end of Q3 2020 up from ₦4.3 trillion in December 2019, dominated by low-cost deposits. Retail deposits grew impressively by 58% to ₦1.7 trillion at the end of Q3 2020 up from ₦1.1 trillion as at December 2019, underpinned by the continuous expansion and improvement of the Group’s digital platforms.
In terms of asset quality, the Group’s Non-Performing Loan (NPL) ratio improved to 4.80% (FYE 2019: 4.95%), despite growing loans and advances by 17 % from ₦2.5 trillion as at December 2019 to ₦2.9 trillion at the end of Q3 2020, affirming the Group’s prudent credit risk management. The liquidity and capital adequacy ratios (CAR), at 67.4% (Bank: 52.5%) and 21.5% respectively at the end of Q3 2020, remain above regulatory thresholds of 30.0% and 15.0%.
Zenith Bank Plc has continued to demonstrate resilience and industry leadership. In recognition of its track record of excellent performance, Zenith Bank was voted as the Best Commercial Bank in Nigeria 2019 by the World Finance and the Best Digital Bank in Nigeria 2019 by Agusto and Co. The Bank was also recognised as Bank of the Year and Best in Retail Banking at the 2019 BusinessDay Banks and Other Financial Institutions (BOFI) Awards. More recently, the Bank emerged as the Most Valuable Banking Brand in Nigeria, for the third consecutive year, in the Banker Magazine “Top 500 Banking Brands 2020”, Number One Bank in Nigeria by Tier-1 Capital in the “2020 Top 1000 World Banks” Ranking published by The Banker Magazine, Best Bank in Nigeria 2020 in the Global Finance World’s Best Banks Awards 2020, and Bank of the Decade (People’s Choice) at the ThisDay Awards 2020.
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