Headline
Kia Rises in Ranking Among World’s Most Valuable Brands
The global value of the Kia Motors brand has grown by 12% over the last year, according to Interbrand’s exclusive list of the 100 ‘Best Global Brands’. According to the 2016 study, Kia has risen five spots to become the 69th most valuable brand in the world. The Korean manufacturer’s estimated brand value grew from US$5.7 billion in 2015 to US$6.3 billion in 2016. This represents a seven-fold (603%) increase since 2006, the year in which the brand declared design-driven management as a key strategy behind the company’s future growth.
“Despite economic uncertainty and stagnation in the automotive market across a number of regions, this welcome rise in Kia’s brand value is a clear reflection of extensive company-wide efforts to ensure consistent and continuous growth in our brand power. This result provides us with further motivation to continue our mission to become the most desirable automotive brand in the eyes of consumers,” said Charles Suh, Senior Vice President of the Corporate Marketing Division, Kia Motors.
Mike Rocha, Global Director of Brand Valuation, Interbrand, said, “Kia’s impressive growth in brand value in recent years can be seen as a direct result of consumers’ strengthening attachment to the highly desirable designs and features of Kia’s product line-up, and engagement with worldwide communications activities centered on developing the brand’s image. Kia’s brand performance in the European market in particular has been driven by a strong SUV line-up, as well as engaging experiential customer communications programs, on- and off-line.”
Vibrant, distinctive, reliable – illustrating Kia’s brand attributes
This significant – and sustained – growth is a result of company-wide efforts to strengthen the brand and cultivate a more emotional attachment to Kia and its products among consumers. Since 2012, Kia’s global brand campaign, A Different Beat, has enabled the company to emphasize the vibrant, reliable and distinctive nature of its cars.
Perhaps the most important achievement over the last 12 months has been Kia’s first-place ranking in the USA’s J.D. Power 2016 Initial Quality Study. Ranked ahead of all other manufacturers, this marks the first time in 27 years that a non-premium brand has taken the top spot in the automotive industry’s benchmark evaluation of new vehicle quality. Kia’s rise to the top of this year’s ranking was driven by class-leading performances from the Sportage compact crossover and Soul urban crossover. Kia was also named by J.D. Power as the third highest ranking brand among all non-premium manufacturers in its Automotive Performance, Execution and Layout (APEAL) awards for new vehicle satisfaction in the USA.
Kia’s excellence in design continued to be recognized in 2016, with the all-new Sportage and Optima sedan both receiving influential ‘red dot’ and ‘iF’ design awards. Other new products and technologies further enhanced the brand’s image, with the company launching the Niro hybrid utility vehicle and the all-new Cadenza. At the 2016 Consumer Electronics Show (CES), Kia presented its vision for future autonomous driving technologies, and announced its new ‘DRiVE WISE’ sub-brand, embodying Kia’s philosophy to realize intelligently safe vehicles with Advanced Driver Assistance Systems (ADAS).
The expansion of the company’s ‘GT’ model line-up – with high-performance turbocharged engines, sports suspensions, and performance-inspired design – has further boosted the desirability and dynamism of the Kia brand.
To accompany the ongoing growth in the company’s product line-up, and increased capabilities of each vehicle, official partnerships with the world’s most high-profile sporting events have provided additional momentum to the growth of the Kia brand. Sponsorship arrangements with FIFA, UEFA, NBA, LPGA and the Australian Open tennis championship have provided the company with a wealth of opportunities to engage with the company’s young-at-heart target customers across the globe.
Interbrand Best Global Brands
Interbrand’s 17th annual Best Global Brands report identifies the 100 most valuable global brands, analyzing the many ways in which the strength of a brand benefits organizations – from delivering on customer expectations to driving greater economic value. Interbrand’s methodology was the first ISO-certified brand valuation method. The ranking is based on a combination of attributes, each contributing to a brand’s cumulative value: financial performance of branded products and services, the role the brand plays in influencing customer choice, and the strength of the brand in commanding a premium price or secure earnings for the company.
Banking
FIRSTBANK PARTNERS AZURI TECHNOLOGY TO PROMOTE SUSTAINABLE DEVELOPMENT IN NIGERIA
By Stellamarris Ashinze (NAN)
First Bank of Nigeria Limited, last Thursday signed a partnership with the Azuri Technologies to provide solar energy solution for the low-income areas.
The Deputy Managing Director of the Bank, Mr. Gbenga Shobo, said in Lagos that the partnership was aimed at proffering solutions to one of the major challenges facing the country today.
Shobo, represented by Tunde Owolabi, the Bank’s Group Executive, Retail Banking Group, Lagos & West, said that the focus is delivering power to millions of Nigerians; while at the same time enabling access to financial services in rural and low-income areas.
According to him, financial inclusion is a priority to FirstBank. “This is why we are excited about this partnership; because our customers will be able to access a wide range of services that address the real problem of access to power.
”This partnership with Azuri Technologies is one out of several of FirstBank’s partnerships. We have a track record of partnering with individuals and institutions to help meet the needs of our customers (children, women, youth, SMEs) and promote sustainable development in our host communities. Our partnerships cut across the Arts, Sports, Education, Health, among others; FirstBank has been at the forefront in ensuring ease of banking and convenience for its customers.
L-R, Ini Ebong, Group Executive, Treasury and Financial Institutions, First Bank of Nigeria Limited; Simon Bransfield-Garth, Founder & CEO Azuri Technologies Ltd; Tunde Owolabi, Group Executive, Retail Banking Group (Lagos & West) First Bank of Nigeria Limited and Vera Nwanze, General Manager, West Africa, Azuri Technologies Ltd at the partnership agreement signing between FirstBank and Azuri Technologies Ltd held at Lagos InterContinental Hotel recently.
”Our Agent Banking Network (Firstmonie Agent) and digital banking offerings like Chat Banking on Whatsapp, FirstMobile app, Firstonline, and USSD banking, are some of the channels we have put in place to make this happen. We are therefore, very excited about the FirstBank-Azuri partnership and the positive boost it aims to bring to the nation’s economy through inclusive services.”
”Indeed, this is part of FirstBank’s 125 year-long passion for partnerships that are woven into the fabric of society,” he said.
Also, Mr Simon Bransfield-Garth, the Founder and Chief Executive Officer, Azuri Technologies, said that the company “is a leader in pay-as-you-go solar technology”.
Bransfield-Garth said: “Azuri brings affordable, modern consumer goods and services to the millions in sub-Saharan Africa without access to conventional power.
”Of the one billion people who lack access to electricity around the world, over 600 million live in sub-Saharan Africa. Pay-as-you-go solar power is connecting off-grid households to the modern digital world. From home lighting to satellite TV, Azuri-designed solutions deliver world class performance at an affordable price for customers who live away from mains power.”
”Azuri’s vision is to create a level playing field where all consumers can access and benefit from the digital economy, wherever they live” he concluded.
COLUMNISTS
Spectrum: Election, A New Beginning
Anikulapo Macmillan
Nationwide, we have seen motley crowds, when politicians throw hypocritical words to each other. Indeed it is still interesting when, political parties, begin to impose threat on each other on who will win the poll. So, everything is diffident, here; as we fail to understand that politics is surprisingly a practical. Even George Orwell, in his 1984, novel described a political system that is related to ours; because we fail to understand the truth than the prejudice.
With the reactions, I have seen from the APC and the PDP, I then wonder what is their different. What has made them the choice of an average Nigerian? Is it that they are telling us the truth or what American essayist, Ralph Waldo Emerson identified as ‘’ words are signs of natural facts’’
They wear different colognes but they are still the same people. Their conveyances to mega rallies in the country have shown vividness to win with all sorts of tantrums. However, it was on the rostrum, when one of the presidential candidates was saying gibberish. Well, they all say what is vouchsafing from the monies they have given the crowds at the rallies. It is in Nigeria that I have seen politicians promising what can’t be done in four years. Though, it is politics.
The election is bringing different promising and un-futuristic agenda. During the 2015, we were of the drama, and such drama is still being played now like a classic novel title: Great Expectation. Our vote was crammed. Election should be based on maturity but we fail to keep the tenacity up right. We fail to vote for our credence. Unfortunately, as I saw one of the PDP rallies, I began to mock myself, that Nigerians are gullible— aptly, what came from me was this: ‘’ therefore, we become a dunce, to the lies of a party that has failed for 16 years’’ frankly, what was the achievement of the PDP?
Even the APC, is a party that has turned his rallies, to an avenue to forgive those who are backlists to become saint. The APC, in one of its rallies, the party chairman, had spoken in a croak voice, that anybody that joins the party will be forgiven. Hence, this kind of political crumpet should make Nigerians to vote for their choice.
As the 2019 election comes, Nigerians want a society where they can identify problems without a cumbersome lie then we need to vote wisely. The vestry of anguish in this society has made us to become cupidity; and for this, we have sold our vote for lies.
So, vote with woe. Take yourself with passion. To listen to the presiding officer or any of the assistant presiding officers to check your name from the voter register and listen to instructions. These are the voices we need to create that can make our vote count. Politics in this era is for you and I, to benefit what we are born to enjoy. We just need to grow; out plough, or faceless taut.
Election is for you to grow a seed of your pain in someone’s heart; maybe by wish or paucity. Meanwhile, let vote for our own future in a positive way. As I do think that we know that Buhari and Atiku are failures to our economy. One is sluggish and one is corrupt. This further bear me in mind, that we have not noticed that; our inequalities are possessed with debauchery.
Spokesman, El Rufai
He is a governor, but, last week, he acted in a new dimension to his profile. For instance, his scurrilous statement is prowess to this administration. He has definitely become a griot of politics. It is a kind of character in the novel of American novelist, Robert Penn Warren. Thus, what he said is presumably, the factor of our politics when political parties run for intervention with foreign envoys.
So, the presidency has seen the opposition parties to lobbying for help. I saw Kaduna state governor political temerity on a live programme that was aired on the Nigeria Television Authority, (NTA) and hear him: ‘’those that are calling for anyone to come and intervene in Nigeria, we are waiting for the person to come and intervene. They would go back in body bags because nobody would come to Nigeria and tell us how to run our country”
In 2015, Nigerians should recall that the APC had a rigorous meeting with the US and nobody knew maybe the American government helped in that election that brought Buhari to rule—with what, I would call a draconian rule, because since, he emerged the government has monopolised the institutions to work in its philosophy.
Well, as for me, I do not see anything wrong from what El-Rufai said. Since we all know that political parties are finding ways to win this forthcoming election that is dice. It is an election that we redefine the profligacy and mendacity of the country.
And, El Rufai’s statement is that Nigeria does not need any foreign intervention in her election. Indeed, we should hide above all sentiment, what he said, is not a political talk, but a reality. That it is bad for Nigerian politicians to seek foreign help when it comes to politics.
Yet, we have forgotten that Nigeria is a sovereign state that controls her own territory without external force or comment. Despite, the fact that El-Rufai and his party members are scared of an imminent defeat— however, that does not mean, Kaduna governor is corrigible; to what he had said.
We should know that, election in this part of our own claims, is filled of hocus-pocus. It is a system of lies and all sorts of espousal that is wrong to how democracy ought to be practiced. Therefore, whenever, I read story, that identifies Nigeria politics to be shamble, I laugh. Not that I laugh because of this irascibility of our political ideology, but because we don’t know how to practice politics that is beneficial to the populace.
That means that our so called politicians have forgotten that election will come and go, and the citizenry will stay to understand their tenacity. Not those kinds of politicians that come to rallies and begin to disparage themselves. Fine, it is sacrosanct here. But, El-Rufai’s statement is a warning to foreigners since our political parties have seen succour in interference.
Though, a society that is intervening with foreign envoy, such society will be in disarray. The society will be left with anguish and blames. Even those wounds will continue to linger forever. If Atiku or Buhari are the men to vote for then; their associate, need to understand that El-Rufai has spoken what supposes to be said in this political tension we are in.
We need to know election in this country is not a do or die affair. Politicians are acting like politicians but we citizens need to act like citizens because a politician is fighting for his/her own interest. They are fighting for impunity and hubris. Like what a British essayist wrote in one of his essay. And I deeply apologise for not remembering the title of the essay. But the lines go as follow: ‘’nobody is deterring to make choice than the populace who know how to determine their future without a magic wand of lies’’
We need to vote for our conscience not for a thousand naira that will be given to us by party agents at the polling station. We need to perform our civic responsibility as Nigerians not as cowards who do not know the true benefit of democracy. Are we enjoying the dividend of democracy in Nigerian? If you know the answer then vote for who you think won’t make you and your children not to be remorseful in the next four years. A stitch in time says nine. A future we want is for us to fight for a new society.
@Babatunde_Mac
+2348076926109
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