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Lexy Mojo-Eyes: The man who changed the face of African Fashion



Oftentimes people who engineer groundbreaking achievements do not cut the picture of whom we expect, just ordinary folks who inspire change for a better world.


Nothing could be more inspiring than learning from people who manifest their dreams and inspire others to, people who have found ways of turning obstacles into opportunities and fathomed means of being resourceful when resources become scarce, people with focus, persistence and dedication.


Africa’s foremost fashion promoter, mentor and entrepreneur, Lexy Mojo-Eyes is a man cut in this mould.


Best known for advancing the essence of African fashion industry by inspiring African designers to look inwards to the rich peculiarities embedded in African culture in projecting African fashion towards global recognition, inclusion, and economic viability, Mojo-Eyes can well be described as the unsung hero behind the revolution that has characterized the African fashion for almost 3 decades.


With unswerving faith in the commercial prospects in African fashion and how it can be transformed into a vehicle to combat poverty in the continent, Mojo-Eyes has recorded groundbreaking achievements in the African fashion industry, making him an authority and a revered name in the industry.


As President and CEO of Legendary Gold Limited, a leading African Fashion and creatives promoting organization, Mojo Eyes has been at the vanguard of the continent’s fashion industry since the 90’s, introducing the first major fashion event in Nigeria known as “The Nigeria Fashion Show” in 1997, ostensibly as a vehicle to build awareness on the rich prospects imbued in African fashion; sustained by its annual editions ever since.

In stimulating this awareness, the show which gave Nigerian designers the first national platform to express their creative talents compelled participating designers to use only local fabrics and accessories in producing their collection.


Debuting on the international stage in the year 2000, Mojo-Eyes took 10 top designers from Nigeria to the first international edition of the Nigeria Fashion Show in Paris, from where it proceeded to Milan, London, New York, Atlanta, Houston, Washington DC, Stockholm, Tel Aviv, Johannesburg, Cape Town, Shanghai and the list is endless.


Determined to push even further the frontiers of Nigeria’s fashion possibilities, Mojo-Eyes got the ears of the wife of former president Obasanjo, late Chief (Mrs) Stella Obasanjo who lauded the objective of the show and supported the initiative of which she ultimately became Grand Patron and regularly attended.


Understanding the Unique connection between fashion and modelling, Mojo-Eyes has also been creating opportunities for African youths to make meaningful careers in modelling. As a result, Mojo-Eyes in December 2003, signed a franchise contract in Paris with the International fashion television, Fashion TV, a union that birthed The Nigeria Model Awards, with the goal to create opportunities for young Nigerian girls seeking to build careers in International Modelling.


The insatiable quest of the fashion titan to create new opportunities for young Nigerian girls led to his signing of a new contract with New York based Ford Models in 2004, which secures a Nigerian representative at the annual Ford Supermodel of the World contest in New York where these girls stand the opportunity to win modelling contracts worth $500,000 and above. It is instructive to note that the lives of many young girls have been transformed through these channels, with positive ripple effects resonating with global sustainable development goals.


In recognition of the value he has brought to the fashion space, Mojo-Eyes was appointed by Federal Government of Nigeria through the Ministry of Information and Communications in 2005 to produce fashion shows as part of the Heart of Africa Project, which he satisfactorily executed in Washington DC, Atlanta, Houston, Paris and London.


Furthering his enduring exploits and positive influence on African fashion, Mojo- Eyes in 2009 was appointed the only African on the Board of Governors of the World Fashion Organization due to his invaluable contributions to the growth and development of the Fashion industry in Africa.


In 2010, Mojo-Eyes was commissioned by the office of the President of the Nigeria to produce and direct Nigeria/South African 10th Bi-National Commission event which was held at the banquet hall of the presidential villa in Abuja,  attended by the Presidents of both countries and broadcast live by MTV Base.


The remarkable strides of Mojo-Eyes in the African Fashion Industry weaves from bringing recognition and attention to African textile, garment and fashion industry to the very core of its commercial nerve, stimulating investment and economic opportunities that give the continent’s fashion business viable impetus.


In 2011, Mojo-Eyes was invited to Perth Australia to address the International Fashion Incubators Conference on how to create wealth in Africa through the fashion and garment industry and in 2012, he addressed the United Nations Assembly in New York on the theme;  ‘Empowering African Rural Creative Women through Enterprise Development & Global Fashion Opportunities’


He spoke on ‘Africa, the Next Emerging Marketplace’ in a forum at the Department of International Trade, Fashion Institute of Technology, New York State University in October 2012.


Mojo Eyes was in 2015 invited to address the 4th Pan African Congress in Johannesburg, South Africa, where he spoke on the topic  ‘infrastructural investment in the garment and textile industry in Africa as the most important vehicle towards job creation and poverty alleviation’


Today, everyone appreciates the glowing global encomiums showered the African Fashion industry for its very rich peculiarities, yet few really know the man bestriding Africa’s fashion square like a colossus, inspiring innovations that continue to spark further opportunities.


In 2016 he was received and recognized in the Elysee Palace by French President, Francois Hollande as one of those that have promoted bi-lateral relationship between France and Africa through his annual event, the Africa Fashion Reception project where he annually presents designers from all over Africa.


At the instance of AFREXIM Bank through Folio Communication, Mojo-Eyes was appointed to organize an event which included, fashion, music, films and the Arts for the African creative industry at the 1st Intra African Trade Fair in Cairo, Egypt. He consulted in the creative industry sector for the African Union participation in Expo 2020 Dubai and presently consults for the United Nations on the African creative economy.


Legendary Gold Limited has been at the forefront in promoting African designers and creatives in the African fashion industry, with quite an impressive number of influential designers having been influenced by the brain behind Africa’s foremost fashion promoting firm sustainably inspiring creativity and economic opportunities with its annual events; The Nigeria Fashion Show, the Nigeria Fashion Week, the Nigeria Fashion Awards, the Nigeria Model Awards, Africa Fashion Reception and its novel initiative, Agogo Africa – an ecommerce marketplace for African fashion  designers and creatives.


Characteristically unassuming, always adorned in African attires and buzzing with lofty development  ideas, Mojo-Eyes’ ‘going green’ fashion initiative, the first ever in Africa, through the Nigeria Fashion Week attracted international media coverage from CNN, BBC, Aljazeera, REAUTERS etc.


In collaboration with the African Union and UNESCO,   Mojo – Eyes through The African Fashion Reception, has globally projected Africa Fashion designers and entrepreneurs since 2013 bringing immense success to the continent


With the aim of using fashion as of tool to fight poverty in Africa by creating wealth through the empowerment of women and youths in the various fashion vocations, the Africa Fashion Reception also creates free trade and partnerships among fashion practitioners throughout the African continent, thus  taking advantage of African Continental Free Trade Area (AfCFTA),  while attracting global attention to Africa’s very rich and diversified dress culture, exploring it as a catalyst for growth of the continent’s garment/textile industry and overall economic development.


The objective of the Africa Fashion Reception initiative has over the years been advancing the essence the United Nations Sustainable Development Goals and the African Union Agenda 2063 by building bridges to stimulate economic growth in the continent.


Apparently with tall antecedents in the African fashion industry, spilling the borders, the fashion innovator must be a fulfilled man, except that he is not yet fulfilled.


Not one to rest on his oars, it can be expected or wisely assumed that the muse known as Mojo-Eyes still has some more fashion aces up his sleeves waiting to be rolled out in due time.


Mojo-Eyes may be the unsung hero of African fashion, yet when it’s history is told whether today or in the generations ahead, one name that will always stand out clearly like the northern star, is non other than the very pioneer and champion of contemporary African fashion, Lexy Mojo-Eyes.



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Organic skin care giant Avila, launches fashion line



Frontline organic skincare and foods manufacturer Avila Naturalle has taken another bold step in cementing its place as Africa’s Number one beauty and fashion one-stop-shop, with the upcoming launching of its clothing line, Avila Fashion on February 14, 2022 in Lagos Nigeria.

Speaking to newsmen in the headquarters of the company in Idimu Lagos recently, Managing Diretor and Chief Executive Officer of vila Naturalle, Mrs. Temitope Mayegun disclosed that the clothing factory, borne of the need to continue adding value to the economy, working subservient to sustainable development goals [SDG’s}had already begun operations, with competent professional creative designers working at producing different kinds of clothings for adults, young adults and children.

According to her, the niche of the brand which is going to be anchored on Nigerian fast fashion trends and will comprise jeans, polo t-shirts, adult and kiddies’ wears of English and ready-to-wear native orientation,
for both the male and female sexes.

Alluding to the scope of Avila Fashion operations Mayegun disclosed that Avila Fashion brand would be taken to differnet parts of the world in tandem with the objective of the company to make Avila products of worldwide appeal and patronage.

“Avila Fashion is not just going to be in Nigeria only’ as we intend to establish thr brand in 5 continents; Ghana and Nigeria, the UK, USA and the Middle East. Avila Fashion clothings are concieved to benchmark to international brands and the best clotheirs in terms of tehnology and quality. Our products are strictly African produced, with our raw materials.” She said.

A household brand, continually fathoming the needs of consumers for a healthy and happy lifestyle, Avila Fashion comes as a manifestation of the innovative ideals of the brand, with its line of wears for all ages, understanding that fashion and beauty are twin components of the same industry subtly complementing each other, thus giving consumers more for less, stimulating the economy, while providing lifelines to scores of households, in fulfilment of its overall vision enriching lives.

Avila Naturalle Ltd,is a leading manufacturer of natural body care, foods and household brands, encouraging the usage of natural, safe and quality products to enrich lives and inspire a healthier and happier world by offering natural skincare solutions that deliver healthier, radiant, and glowing skin.

Borne by divine inspiration in 2017, Avila Naturalle has been at the forefront of the fight against the usage of harmful chemicalised body creams and beauty products that have destroyed the skins of black women, in the bid to become white; a situation Mayegun attributed to low self esteem.

In a bid to change this narrative, Avila Naturalle is addressing the challenge of low esteem associated with the skin type and complexion by promoting naturally healthy and glowing skin using truly natural and safe products.
Butressing the point, Mayegun averred, “our vision is to enrich lives and inspire a healthier and happier world by promoting the health and safety of Nigerians through the encouragement of the adoption of all-natural body care solutions comprising skincare, haircare, mouth care and foot care.”
“The overall vision of the company is driven by the need to help Nigerians break free from toxic and harmful chemical-based body care products by creating a culture and an enabling environment for natural body care solutions to thrive.” She added.

Avila Naturalle, which sister company Avilan Foods and Supplements provides the highest quality 100% natural, healthy and nutritious food products to Nigerians and Africans at large is, according to the Mayegun committed to enriching lives through natural, healthy, safe and affordable foods products that are necessary for a better quality of life.
With innovation a core value of the company, and a research and development team always on ground to proffer solutions, Avila Naturalle has been able to sustain its value chain over the years – a quality Mayegun says is the unique selling point of the brand.

Avila has over two thousand distributors spanning Nigeria, Ghana, Egypt, Ivory Coast, Republic of Benin, Equatorial Guinea, Zambia, Bahrain, the United Kingdom and the United States of America with plans in the offing to expand to the United Arab Emirates, Singapore, Sweden and across the continents of the world.

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Young Fashion Designer: Goodnews Emerges Winner of Princewill ‘Hard Worker’ Award



After one of the most keenly contested months, a fashion designer, Goodnews Joshua, has emerged winner of the monthly Princewill Trust Help the Hard worker competition. The monthly competition is put together by the hard working team of the Princewills Trust


A Rivers State based young and upcoming fashion designer, Goodnews emerged the winner of the October, 2020 edition, after a well contested competition, beating both Amiczy Magnus and Tonye Alagaladen to win the N100,000 cash prize.


A statement from Princewills Trust quoted Prince Tonye Princewill, who presented the cash award on behalf of his Trust, as saying the aim of the Trust was simply to encourage hard workers and move away from the mindset of entitlement. He called on the winner to make judicious use of the money and “give others like him, the inspiration to do well, work hard and upgrade their business too.”


The “Help the Hard worker” monthly competition is organised by a non-governmental organisation, The Princewill’s Trust for entrepreneurs, youths and Rivers state residents engaged in micro business ventures and all forms of hard work in Rivers State.


The winner said he was in need of funds to upgrade his fashion world adventure, but was helpless, adding that it had always been his honest wish and desire to work hard to succeed in life. He called on Youths in the state to be creative and also to engage in productive activities. He advised them to shun violence in the name of #EndSars and focus on more creative ideas and hard work towards realizing their own dreams of how to be successful in life. Hard eventually pays. He equally thanked the Princewills Trust for giving him and others a wonderful opportunity in Rivers State.  Finally, he pleaded with others in a position to help, to do the same and to also give back to the society, whenever possible, unlike some who are now hiding the palliatives that rightfully belong to the masses and citizens of Nigeria.

Source: Nwaorgu Faustinus

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Coronavirus: UBA Cancels Yearly CEO Awards



Africa’s global bank, United Bank for Africa (UBA) has  behaved like a responsible corporate organisation by cancelling its yearly UBA CEO Awards because if the outbreak of Coronavirus.

According to a letter sent to guests of the event which usually attracts its staff and leading light across the world, the cancellation was inevitable.

The statement signed by Bola Atta, Group Head, Corporate Communications reads “We regret to inform you that due to the outbreak of the Corona Virus (Covid -19) and the various health warnings by the WHO and the Nigerian Ministry of Health, we have had to cancel this year’s CEO awards celebrations.

“”We were already excited about receiving and entertaining you but would like to keep everyone in a safe and healthy environment. We will however, be back next year and promise to make it up to you with the best event ever. So save your outfits and stay well until then.

Warm regards,

Bola Atta
Group Head, Corporate Communications

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