Kia Motors is today named as a new Official Partner of the UEFA Europa League. The three-year sponsorship agreement commences in time for the 2018/19 season, and runs through to the UEFA Europa League final in 2021.
The UEFA Europa League is the world’s largest professional club football competition, involving clubs from 54 countries across Europe, and attracting a global cumulative TV audience of 980 million across all programming. As an Official Partner, Kia Motors will supply a fleet of 90 vehicles to UEFA (Union of European Football Associations) for the UEFA Europa League finals in 2019, 2020 and 2021. The fleet will be used to transport referees, officials, delegates and VIPs.
In addition, Kia Motors and UEFA will carry out the first UEFA Europa League ‘Trophy Tour’. The tour will give fans from around the world the chance to see the iconic trophy for themselves, and meet some of the legends of the game. Kia will also invite young fans from across Europe to enter competitions to become the Official Match Ball Carrier at matches throughout the season.
Tae Hyun (Thomas) Oh, Executive Vice President and Chief Operating Officer at Kia Motors Corporation, commented: “We are incredibly excited to continue to work with UEFA in sharing the values, commitment and passion for the sport of football. This partnership provides us with an opportunity to increase Kia’s global brand awareness further, while engaging with a huge audience of global football fans. The UEFA Europa League is one of the most competitive global football tournaments and provides the brand with an exciting platform from which to connect with existing Kia customers and prospective buyers around the world.”
Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said: “We have a strong relationship already with Kia Motors and look forward to further enhancing this partnership within the UEFA Europa League. We will work together to build fan engagement across Europe and beyond, and we are thrilled to create the first global Trophy Tour, allowing fans around the world to meet legends of the competition and see the trophy in their own country. With a brand such as Kia within our partner program, we see the UEFA Europa League going from strength-to-strength and anticipate an exciting three years working together.”
Kia has revealed an Australia-inspired camouflage wrap for the Kia Tasman, the brand’s highly anticipated new pickup truck. Kia names its first-ever pickup model after the rugged beauty and pioneering spirit of Tasmania, the island at the southernmost tip of Australia.
Developed in collaboration with renowned artist Richard Boyd-Dunlop hailing from Australia and New Zealand, the unique wrap – themed around ‘The Path Never Taken’ – underscores the Tasman’s adventurous spirit.
Influenced by the untamed beauty of Australia’s diverse landscapes, the unique graphics visualize a journey of inspiration encountered while driving along the coast and across the outback. The exterior wrap’s eye-catching design draws on Boyd-Dunlop’s adventures, hitching rides in the back of pickup trucks across Australia.
“Our Tasman pickup truck embodies Kia’s commitment to design and innovation, as well as its spirit of adventure. Artist Richard Boyd-Dunlop crafted an exclusive camouflage design, with the support of the Kia design team, that depicts a journey and reflects an essence of adventure that is unique to the Tasman,” commented Karim Habib, Executive Vice President and Head of Kia Global Design.
The concept of ‘The Path Never Taken’ embodies the adventurous spirit of the Kia Tasman, which will inspire customers to embark on journeys filled with discovery and adventure in a vehicle that prioritizes reliability and performance. Through this theme, the Kia Tasman will lead people towards unknown and beautiful landscapes.
“This design resonates as it evokes my own personal experiences travelling across Australia and the encounters that I had,” said Boyd-Dunlop. “These experiences are influential to my work, and the Tasman enabled me to create a continuation of this, depicting the connection, joy, and sheer sense of adventure that is inherent to Australian culture.”
Known for his unique artistic style and ability to blend various media to create visually bold and powerful collaborations, Boyd-Dunlop captures elements of land and sea with his exclusive design for the Kia Tasman camouflage wrap. The finish combines the fiery hues of the outback with commanding blues that pay homage to Australia’s influential surf culture.
Scheduled to make its debut in 2025, the Tasman marks Kia’s inaugural entry into the C-segment pickup truck arena. The launch strategy will be phased globally, including key markets such as Korea, Australia, Africa, and the Middle East. In addition to effortlessly fulfilling the role of a work-orientated pickup, the Tasman is designed to meet customers’ diverse personal needs. Suitable for a demanding 24/7 lifestyle, Kia’s versatile truck will support even the most extreme leisure activities.
Kia has produced a short video showcasing the intricate details and design inspiration behind the Tasman’s camouflage concept in celebration of the pick-up truck’s camouflage design unveiling.
BUSINESS
Dana Air Apologizes to Passengers for Schedule Disruption, Commends Crew Experience, Professionalism in Handling Runway Excursion
Dana Air has extended its sincerest apologies to all passengers affected by the recent schedule disruption resulting from the runway excursion involving one of its aircraft at Lagos airport.
The airline in a statement said, ”We understand the frustration and inconvenience experienced by passengers whose travel plans were disrupted due to the incident and we are deeply sorry.”
”Our remaining flights for the day have all been retimed and all the passengers on these flights have been updated via email, sms and calls. We wish to also reassure affected passengers that we are working diligently to minimize disruption and accommodate their travel needs.”
”We commend the experience, professionalism and swift response demonstrated by our crew in handling the runway excursion incident. Their quick thinking, adherence to safety strict standards, and effective communication ensured the safe disembarkation of all passengers without injury. We are immensely proud of their commitment to passenger safety.
”We wish to also appreciate our customers for their support, loyalty and understanding at this time. This is priceless and we are grateful.”
”At Dana Air, safety and service excellence are core values that guide everything we do. While we deeply regret the incident and its impact on our passengers, we remain steadfast in our commitment to upholding the highest safety standards and providing exceptional service to our customers.”
Dana Air regrets to inform the public of a runway incursion involving one of our aircraft, registration number 5N BKI, which was flying from Abuja to Lagos. today 23/04/24
We are relieved to confirm that all 83 passengers and crew onboard the flight disembarked safely without injuries or scare as the crew handled the situation with utmost professionalism.
We have also updated the AIB and NCAA on the incident and the aircraft involved has been grounded by our maintenance team for further investigation.
We wish to thank the airport authorities, our crew for their very swift response in ensuring the safe disembarkation of all passengers following the incident and our sincere apologies and appreciation to the passengers on the affected flight for their patience and understanding.
We wish to reassure our passengers that their safety will always be our top priority, and we are cooperating fully with the relevant authorities to investigate the circumstances surrounding the incident.
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